Mandolin Audience in United States

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Mandolin has an estimated audience of 897,494 people in United States. 34.9% are female, 65.1% are male, average age 48.5. Top regions: California, Florida, Texas. Top brand affinities: Israel, Springfield, Illinois, KiwiCo, Morphine (band), Dog breed.

The average Mandolin fan in United States is 48.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Israel, Springfield, Illinois, KiwiCo, with strongest over-indexing on Israel (8.99× the country average). Demographically, the Mandolin audience skews more male with an average age of 48.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical instrument

Demographics of Mandolin fans

Demographic split for Mandolin audience in United States
MetricValue
Female34.9%
Male65.1%
Average age48.5
Estimated audience size897,494

Audience persona

The typical Mandolin fan in United States is more male, around 48.5 years old, with strong Tradition tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Mandolin in United States
RegionReachAffinity
California96,8730.98×
Florida79,9811.32×
Texas64,3900.83×
New York49,4870.99×
North Carolina41,0181.52×
Pennsylvania29,8780.99×
Illinois28,9750.97×
Ohio26,7790.97×
Georgia26,1970.95×
Washington23,6511.31×
Michigan23,2890.99×
Virginia22,3021.02×
Tennessee21,0771.17×
Massachusetts19,3411.09×
New Jersey19,0200.83×
Colorado16,4491.16×
Indiana16,4141×
Arizona15,6840.86×
Missouri14,7171.02×
Wisconsin13,2880.98×
Maryland13,0340.84×
Minnesota13,0281.01×
Kentucky12,6501.12×
Oregon12,3331.2×
South Carolina11,9770.89×
Alabama11,2010.89×
Utah9,5891.19×
Oklahoma9,4210.95×
Louisiana8,8940.77×
Connecticut8,0170.89×
Arkansas7,5581.02×
Iowa7,1560.97×
Kansas6,7690.96×
Nevada6,6850.77×
Mississippi5,4980.74×
Idaho5,1651.15×
West Virginia4,6221.11×
Nebraska4,3620.97×
New Hampshire3,8311.08×
New Mexico3,7490.83×
Maine3,7471.17×
Hawaii3,3790.88×
Montana2,8561.15×
Washington, District of Columbia2,6280.97×
Rhode Island2,5340.89×
Alaska2,0641.07×
Vermont1,9061.21×
Delaware1,8050.73×
South Dakota1,7820.86×
North Dakota1,6010.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mandolin audience
BrandAffinityCategory
Israel8.99×Travel & Leisure
Springfield, Illinois19.83×Travel & Leisure
KiwiCo11.57×Kids & Family
Morphine (band)12.34×Music & Radio
Dog breed1.54×Pets & Animals
Gift registry14.37×Kids & Family
JibJab6.2×Internet & Social Media
Hibachi8.15×Food & Beverages
Wok6.68×Food & Beverages
Governor of Michigan6.57×Politics & Society
Vocal harmony3.87×Music & Radio
Goop4.32×Internet & Social Media
Jesse Plemons2.7×Movies & TV
Google Home4.99×Technology & Electronics
Palestine Polytechnic University14.61×Business & Career
headspace6.79×Health
Nebraska Cornhuskers football2.61×Sports
Cherish (group)7.69×Music & Radio
Home staging3.65×Home & Garden
Unique Gifts1.63×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mandolin audience
TraitClusterScore
TraditionCONSERVATISM2.3
PatriotismCONSERVATISM1.61
SustainabilityBALANCE1.36
Community OrientationOPEN1.27
SpiritualityBALANCE1.17
IndividualismJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Mandolin
CountryShare
United States40.2%
Italy7.0%
United Kingdom5.4%

See Mandolin audiences in other countries

More Musical instrument audiences in United States

Frequently asked questions

How many fans does Mandolin have in United States?

Mandolin has an estimated audience of 897,494 people in United States, concentrated in California and Florida.

What is the gender split and age of Mandolin fans?

34.9% of Mandolin fans are female, 65.1% are male, with an average age of 48.5 years.

Which brands do Mandolin fans like most?

Mandolin fans show strongest brand affinity for Israel (8.99×), Springfield, Illinois (19.83×), and KiwiCo (11.57×) over the country average.

Where do Mandolin fans live in United States?

Mandolin fans in United States are most concentrated in California (reach 96,873), Florida (reach 79,981), and Texas (reach 64,390). These three regions account for the largest share of the active audience.

What other brands do Mandolin fans also like?

Beyond Mandolin itself, the audience over-indexes on Springfield, Illinois (19.83×), KiwiCo (11.57×), Morphine (band) (12.34×), and Dog breed (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mandolin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.