Maple Audience in United States

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Maple has an estimated audience of 2,300,531 people in United States. 42.6% are female, 57.4% are male, average age 37.4. Top regions: California, Texas, Oklahoma. Top brand affinities: Dog breed, Springfield, Illinois, Alaska, Winemaking, 3D printing.

The average Maple fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Oklahoma. Top brand affinities include Dog breed, Springfield, Illinois, Alaska, with strongest over-indexing on Dog breed (2.24× the country average). Demographically, the Maple audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Maple fans

Demographic split for Maple audience in United States
MetricValue
Female42.6%
Male57.4%
Average age37.4
Estimated audience size2,300,531

Audience persona

The typical Maple fan in United States is more male, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Maple in United States
RegionReachAffinity
California246,4570.97×
Texas152,7560.77×
Oklahoma145,7225.7×
New York132,1121.03×
Florida124,3230.8×
Illinois76,3731×
Pennsylvania70,1170.91×
North Carolina58,4360.84×
Michigan57,9360.96×
Ohio57,1780.81×
Georgia55,9280.79×
Massachusetts54,5361.2×
New Jersey53,5870.92×
Washington53,2361.15×
Virginia48,4030.86×
Minnesota43,3581.32×
Indiana38,8090.92×
Colorado37,7711.04×
Wisconsin37,0031.07×
Tennessee36,4720.79×
Arizona36,2190.77×
Connecticut28,7771.25×
Maryland27,7540.7×
South Carolina27,3470.79×
Missouri27,0150.73×
Oregon26,1080.99×
Alabama23,2890.72×
Louisiana21,9350.74×
Kentucky20,9290.73×
Utah18,8630.92×
Kansas15,8720.88×
Iowa15,8700.84×
Vermont15,5953.86×
Arkansas14,3830.76×
Nevada13,1110.59×
Nebraska11,2970.98×
New Hampshire11,1111.23×
Maine9,9951.21×
Mississippi9,8290.52×
Idaho8,9260.77×
West Virginia7,5980.71×
New Mexico6,8640.59×
Hawaii5,6850.57×
Rhode Island5,2540.72×
Washington, District of Columbia5,1770.75×
Montana4,3600.68×
Delaware4,0250.63×
South Dakota3,5520.67×
North Dakota3,4920.74×
Alaska2,6600.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maple audience
BrandAffinityCategory
Dog breed2.24×Pets & Animals
Springfield, Illinois9.77×Travel & Leisure
Alaska1.53×Travel & Leisure
Winemaking3.56×Food & Beverages
3D printing1.9×Technology & Electronics
MK1.54×Music & Radio
N1 road (South Africa)1.51×Travel & Leisure
Kerala2.15×Travel & Leisure
Hypertext1.95×Technology & Electronics
Google Analytics1.53×Internet & Social Media
Atkins diet1.63×Health
Graham Greene (actor)1.87×
Nasal cavity2.51×Health
Julio Cesar Chavez Jr.1.99×Sports
Temple Grandin2.01×Literature
Ken Griffey Jr.2.06×Sports
Ayrton Senna2.48×Sports
Information technology consulting1.6×Technology & Electronics
Enfamil1.55×Kids & Family
Grover Cleveland2.01×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maple audience
TraitClusterScore
Luxury OrientationPREMIUM1.61
SustainabilityBALANCE1.48
ExtroversionTHRILL1.41
Early Adopter MentalityPOWER1.41
Sports ActivityPOWER1.29
DIY MentalityTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Maple
CountryShare
United States36.6%
Taiwan9.8%
Canada9.1%

See Maple audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Maple have in United States?

Maple has an estimated audience of 2,300,531 people in United States, concentrated in California and Texas.

What is the gender split and age of Maple fans?

42.6% of Maple fans are female, 57.4% are male, with an average age of 37.4 years.

Which brands do Maple fans like most?

Maple fans show strongest brand affinity for Dog breed (2.24×), Springfield, Illinois (9.77×), and Alaska (1.53×) over the country average.

Where do Maple fans live in United States?

Maple fans in United States are most concentrated in California (reach 246,457), Texas (reach 152,756), and Oklahoma (reach 145,722). These three regions account for the largest share of the active audience.

What other brands do Maple fans also like?

Beyond Maple itself, the audience over-indexes on Springfield, Illinois (9.77×), Alaska (1.53×), Winemaking (3.56×), and 3D printing (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.