Marques Brownlee Audience in United States

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Marques Brownlee has an estimated audience of 259,469 people in United States. 33.4% are female, 66.6% are male, average age 36.2. Top regions: California, New York, Texas. Top brand affinities: Toyota Supra, Casey Neistat, Wisconsin Badgers football, Matt LeBlanc, Khabib Nurmagomedov.

The average Marques Brownlee fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Toyota Supra, Casey Neistat, Wisconsin Badgers football, with strongest over-indexing on Toyota Supra (22.1× the country average). Demographically, the Marques Brownlee audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Demographics of Marques Brownlee fans

Demographic split for Marques Brownlee audience in United States
MetricValue
Female33.4%
Male66.6%
Average age36.2
Estimated audience size259,469

Audience persona

The typical Marques Brownlee fan in United States is more male, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Toyota Supra.

Top regions in United States

Top regions ranked by reach for Marques Brownlee in United States
RegionReachAffinity
California50,1041.76×
New York25,7371.78×
Texas25,3541.14×
Florida17,7131.01×
New Jersey14,3832.18×
Illinois10,0951.17×
Georgia9,6991.21×
Pennsylvania9,3531.07×
North Carolina8,1851.05×
Virginia8,1841.29×
Washington7,9061.52×
Massachusetts7,5091.47×
Ohio7,1940.9×
Michigan6,8341.01×
Maryland6,2341.4×
Arizona5,5821.05×
Colorado4,5991.12×
Indiana4,5340.96×
Tennessee4,4040.85×
Minnesota3,9531.06×
Missouri3,7540.9×
Oregon3,6661.23×
Wisconsin3,2320.83×
Connecticut3,2191.24×
Alabama2,9550.82×
South Carolina2,8240.72×
Kentucky2,6260.81×
Utah2,5611.1×
Louisiana2,4640.74×
Nevada2,3680.94×
Oklahoma2,1610.75×
Kansas1,7090.84×
Iowa1,5720.74×
Washington, District of Columbia1,5161.94×
Arkansas1,5000.7×
Mississippi1,2380.58×
New Hampshire9920.97×
Nebraska9820.75×
Hawaii9640.86×
Idaho9280.71×
New Mexico8700.67×
Maine8300.89×
Rhode Island7750.94×
West Virginia6990.58×
Delaware6650.93×
Montana4390.61×
Alaska4150.75×
Vermont3880.85×
North Dakota3440.65×
South Dakota3310.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marques Brownlee audience
BrandAffinityCategory
Toyota Supra22.1×Cars & Mobility
Casey Neistat70.4×Movies & TV
Wisconsin Badgers football23.05×Sports
Matt LeBlanc30.3×Movies & TV
Khabib Nurmagomedov28.47×Sports
Dungeons & Dragons11.62×Games
Cyberpunk 207719.5×Games
Rick and Morty7.53×Movies & TV
Vera Farmiga20×Movies & TV
Lego Star Wars23.44×Kids & Family
Micro Center7.76×Shopping
Gwendoline Christie17.8×Movies & TV
Data visualization20.33×Technology & Electronics
Alison Brie11.1×Movies & TV
Best Buy3.12×Shopping
Bill Russell21.34×Sports
Business intelligence13.22×Business & Career
Superman1.88×Movies & TV
Planet Fitness2.76×Sports
FC Bayern Munich4.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marques Brownlee audience
TraitClusterScore
Early Adopter MentalityPOWER4.04
LGBTQ+ IdentityOPEN2.7
Need for SecurityCONSERVATISM2.6
PatriotismCONSERVATISM1.59
Price SensitivityPREMIUM1.58
Family OrientationCONSERVATISM1.56

Worldwide distribution

Worldwide audience distribution share by country for Marques Brownlee
CountryShare
United States47.9%
India12.3%
United Kingdom5.9%

See Marques Brownlee audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Marques Brownlee have in United States?

Marques Brownlee has an estimated audience of 259,469 people in United States, concentrated in California and New York.

What is the gender split and age of Marques Brownlee fans?

33.4% of Marques Brownlee fans are female, 66.6% are male, with an average age of 36.2 years.

Which brands do Marques Brownlee fans like most?

Marques Brownlee fans show strongest brand affinity for Toyota Supra (22.1×), Casey Neistat (70.4×), and Wisconsin Badgers football (23.05×) over the country average.

Where do Marques Brownlee fans live in United States?

Marques Brownlee fans in United States are most concentrated in California (reach 50,104), New York (reach 25,737), and Texas (reach 25,354). These three regions account for the largest share of the active audience.

What other brands do Marques Brownlee fans also like?

Beyond Marques Brownlee itself, the audience over-indexes on Casey Neistat (70.4×), Wisconsin Badgers football (23.05×), Matt LeBlanc (30.3×), and Khabib Nurmagomedov (28.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marques Brownlee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.