Mary Oliver Audience in United States
Mary Oliver has an estimated audience of 364,453 people in United States. 69.5% are female, 30.5% are male, average age 37.9. Top regions: California, New York, Texas. Top brand affinities: Nationality, Tiffany Haddish, Historic site, Steampunk, Minnesota.
The average Mary Oliver fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nationality, Tiffany Haddish, Historic site, with strongest over-indexing on Nationality (4.3× the country average). Demographically, the Mary Oliver audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Person
Demographics of Mary Oliver fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 37.9 |
| Estimated audience size | 364,453 |
Audience persona
The typical Mary Oliver fan in United States is more female, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 38,767 | 0.97× |
| New York | 25,776 | 1.27× |
| Texas | 17,383 | 0.55× |
| Florida | 13,433 | 0.54× |
| Massachusetts | 12,750 | 1.78× |
| Pennsylvania | 11,551 | 0.94× |
| Washington | 11,534 | 1.58× |
| North Carolina | 10,624 | 0.97× |
| Illinois | 10,305 | 0.85× |
| Ohio | 9,705 | 0.86× |
| Virginia | 8,938 | 1.01× |
| Michigan | 8,204 | 0.86× |
| Oregon | 7,931 | 1.9× |
| Georgia | 7,896 | 0.7× |
| Colorado | 7,512 | 1.31× |
| Tennessee | 6,816 | 0.93× |
| New Jersey | 6,726 | 0.73× |
| Minnesota | 6,131 | 1.17× |
| Maryland | 5,816 | 0.93× |
| Wisconsin | 5,322 | 0.97× |
| Indiana | 5,112 | 0.77× |
| Arizona | 4,820 | 0.65× |
| Missouri | 4,704 | 0.8× |
| Connecticut | 4,694 | 1.28× |
| Utah | 3,763 | 1.15× |
| South Carolina | 3,591 | 0.65× |
| Kentucky | 3,313 | 0.73× |
| Maine | 3,004 | 2.3× |
| Alabama | 2,957 | 0.58× |
| Iowa | 2,625 | 0.87× |
| Louisiana | 2,620 | 0.56× |
| Oklahoma | 2,429 | 0.6× |
| New Hampshire | 2,166 | 1.51× |
| Kansas | 2,156 | 0.75× |
| Arkansas | 1,946 | 0.65× |
| Washington, District of Columbia | 1,944 | 1.77× |
| Vermont | 1,869 | 2.92× |
| Idaho | 1,785 | 0.98× |
| New Mexico | 1,774 | 0.97× |
| Rhode Island | 1,645 | 1.42× |
| Nevada | 1,604 | 0.46× |
| Montana | 1,550 | 1.53× |
| Nebraska | 1,409 | 0.77× |
| Mississippi | 1,252 | 0.42× |
| Hawaii | 1,226 | 0.78× |
| West Virginia | 1,025 | 0.6× |
| Alaska | 871 | 1.12× |
| Delaware | 603 | 0.6× |
| South Dakota | 505 | 0.6× |
| Wyoming | 461 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 4.3× | Politics & Society |
| Tiffany Haddish | 9.98× | Movies & TV |
| Historic site | 6.29× | Arts & Culture |
| Steampunk | 6.24× | Fashion & Accessoires |
| Minnesota | 2.02× | Travel & Leisure |
| Vocal harmony | 4.78× | Music & Radio |
| Necktie | 5.32× | Fashion & Accessoires |
| Grinch | 4.16× | Movies & TV |
| Natural rubber | 2.05× | Cars & Mobility |
| Whataburger | 1.7× | Food & Beverages |
| Collectable | 1.52× | Kids & Family |
| Kendra Scott | 2.24× | Fashion & Accessoires |
| John Havlicek | 11.68× | Sports |
| Israel | 1.57× | Travel & Leisure |
| Monmouth County, New Jersey | 6.24× | Travel & Leisure |
| La Jolla | 5.32× | Travel & Leisure |
| Kingdom of Judah | 3.87× | Politics & Society |
| JamBase | 6.03× | Music & Radio |
| Buying and Selling Real Estate | 4.11× | Home & Garden |
| On the Border Mexican Grill & Cantina | 3.51× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.56 |
| Mindfulness | BALANCE | 1.95 |
| Design Affinity | PREMIUM | 1.95 |
| Spirituality | BALANCE | 1.92 |
| Community Orientation | OPEN | 1.76 |
| Tradition | CONSERVATISM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.9% |
| United Kingdom | 6.9% |
| Canada | 5.6% |
See Mary Oliver audiences in other countries
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Frequently asked questions
How many fans does Mary Oliver have in United States?
Mary Oliver has an estimated audience of 364,453 people in United States, concentrated in California and New York.
What is the gender split and age of Mary Oliver fans?
69.5% of Mary Oliver fans are female, 30.5% are male, with an average age of 37.9 years.
Which brands do Mary Oliver fans like most?
Mary Oliver fans show strongest brand affinity for Nationality (4.3×), Tiffany Haddish (9.98×), and Historic site (6.29×) over the country average.
Where do Mary Oliver fans live in United States?
Mary Oliver fans in United States are most concentrated in California (reach 38,767), New York (reach 25,776), and Texas (reach 17,383). These three regions account for the largest share of the active audience.
What other brands do Mary Oliver fans also like?
Beyond Mary Oliver itself, the audience over-indexes on Tiffany Haddish (9.98×), Historic site (6.29×), Steampunk (6.24×), and Minnesota (2.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mary Oliver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.