Mary Oliver Audience in United States

Mary Oliver has an estimated audience of 364,453 people in United States. 69.5% are female, 30.5% are male, average age 37.9. Top regions: California, New York, Texas. Top brand affinities: Kinesiology, Knee pad, Caso Cerrado, Hair Extensions, Voltaire.

The average Mary Oliver fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kinesiology, Knee pad, Caso Cerrado, with strongest over-indexing on Kinesiology (11.75× the country average). Demographically, the Mary Oliver audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person

Demographics of Mary Oliver fans

Demographic split for Mary Oliver audience in United States
MetricValue
Female69.5%
Male30.5%
Average age37.9
Estimated audience size364,453

Audience persona

The typical Mary Oliver fan in United States is more female, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for Kinesiology.

Top regions in United States

Top regions ranked by reach for Mary Oliver in United States
RegionReachAffinity
California38,7670.97×
New York25,7761.27×
Texas17,3830.55×
Florida13,4330.54×
Massachusetts12,7501.78×
Pennsylvania11,5510.94×
Washington11,5341.58×
North Carolina10,6240.97×
Illinois10,3050.85×
Ohio9,7050.86×
Virginia8,9381.01×
Michigan8,2040.86×
Oregon7,9311.9×
Georgia7,8960.7×
Colorado7,5121.31×
Tennessee6,8160.93×
New Jersey6,7260.73×
Minnesota6,1311.17×
Maryland5,8160.93×
Wisconsin5,3220.97×
Indiana5,1120.77×
Arizona4,8200.65×
Missouri4,7040.8×
Connecticut4,6941.28×
Utah3,7631.15×
South Carolina3,5910.65×
Kentucky3,3130.73×
Maine3,0042.3×
Alabama2,9570.58×
Iowa2,6250.87×
Louisiana2,6200.56×
Oklahoma2,4290.6×
New Hampshire2,1661.51×
Kansas2,1560.75×
Arkansas1,9460.65×
Washington, District of Columbia1,9441.77×
Vermont1,8692.92×
Idaho1,7850.98×
New Mexico1,7740.97×
Rhode Island1,6451.42×
Nevada1,6040.46×
Montana1,5501.53×
Nebraska1,4090.77×
Mississippi1,2520.42×
Hawaii1,2260.78×
West Virginia1,0250.6×
Alaska8711.12×
Delaware6030.6×
South Dakota5050.6×
Wyoming4610.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mary Oliver audience
BrandAffinityCategory
Kinesiology11.75×Health
Knee pad37.15×Health
Caso Cerrado29.51×Movies & TV
Hair Extensions4.37×Beauty & Wellness
Voltaire20×Literature
Self-awareness4.1×Health
Marina Abramović17.87×Arts & Culture
Robert Redford4.72×Movies & TV
Book discussion club6.25×Literature
Owen Wilson8.76×Movies & TV
Hobby Lobby2.38×Home & Garden
Non-fiction books4.67×Literature
Alexandra Daddario6.09×Movies & TV
Bambi15.85×Movies & TV
Jane Goodall6.51×Pets & Animals
Zaxby's5.6×Food & Beverages
Anime and manga fandom3.41×Literature
Spirited Away9.98×Movies & TV
Miyamoto Musashi18.67×Politics & Society
MSN2.16×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mary Oliver audience
TraitClusterScore
SustainabilityBALANCE2.56
MindfulnessBALANCE1.95
Design AffinityPREMIUM1.95
SpiritualityBALANCE1.92
Community OrientationOPEN1.76
TraditionCONSERVATISM1.47

Worldwide distribution

Worldwide audience distribution share by country for Mary Oliver
CountryShare
United States58.9%
United Kingdom6.9%
Canada5.6%

See Mary Oliver audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Mary Oliver have in United States?

Mary Oliver has an estimated audience of 364,453 people in United States, concentrated in California and New York.

What is the gender split and age of Mary Oliver fans?

69.5% of Mary Oliver fans are female, 30.5% are male, with an average age of 37.9 years.

Which brands do Mary Oliver fans like most?

Mary Oliver fans show strongest brand affinity for Kinesiology (11.75×), Knee pad (37.15×), and Caso Cerrado (29.51×) over the country average.

Where do Mary Oliver fans live in United States?

Mary Oliver fans in United States are most concentrated in California (reach 38,767), New York (reach 25,776), and Texas (reach 17,383). These three regions account for the largest share of the active audience.

What other brands do Mary Oliver fans also like?

Beyond Mary Oliver itself, the audience over-indexes on Knee pad (37.15×), Caso Cerrado (29.51×), Hair Extensions (4.37×), and Voltaire (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mary Oliver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.