Rascasse Audience Intelligence

Mary Oliver Audience in United States

A data profile of the people who buy, follow and care about Mary Oliver in United States — modelled from more than twelve digital signal sources. Mary Oliver has an estimated audience of 373,116 people in United States.

#10709among Person in United States#1084in Literature

The average Mary Oliver fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sustainable energy, Kinesiology, Knee pad, with strongest over-indexing on Sustainable energy (17.06× the country average).

Demographically, the Mary Oliver audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mary Oliver fan in United States is more female, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Literature · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mary Oliver profile in United States.

Audience size
373K
in United States
Gender
69.5%♀
30.5% male
Age
37.9
average years
Country rank
#43147
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mary Oliver fans

69.5% are female, 30.5% are male, average age 37.9.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Mary Oliver audience in United States
MetricValue
Female69.5%
Male30.5%
Average age37.9
Estimated audience size373,116
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Mary Oliver audience in United States
Age bracketShare%
16-1931%
20-2914%
30-3914%
40-4917%
50+24%
Fig. 04

Worldwide distribution

58.9%

of the worldwide Mary Oliver audience comes from United States.

Worldwide audience distribution share by country for Mary Oliver
CountryShare
United States58.9%
United Kingdom6.7%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mary Oliver audience in United States is strongest.

Fig. 05

Top regions by affinity

Mary Oliver fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K2.80×
02Maine~3K2.14×
03Oregon~8K1.83×
04Massachusetts~10K1.76×
05Washington, District of Columbia~2K1.61×
06Washington~10K1.49×
07Rhode Island~2K1.46×
08Montana~1K1.46×
09New Hampshire~2K1.42×
10Colorado~7K1.28×
11Connecticut~5K1.24×
12Minnesota~6K1.18×
13New York~20K1.15×
14Utah~4K1.14×
15Alaska<1K1.10×
16Virginia~9K0.97×
17Wisconsin~5K0.97×
18Idaho~2K0.96×
19New Mexico~2K0.95×
20California~40K0.93×
21North Carolina~10K0.93×
22Pennsylvania~10K0.91×
23Maryland~6K0.91×
24Tennessee~6K0.89×
25Iowa~3K0.89×
26Michigan~8K0.86×
27Ohio~10K0.85×
28Nebraska~2K0.84×
29Illinois~10K0.83×
30Missouri~5K0.83×
31Hawaii~1K0.83×
32Kansas~2K0.82×
33Indiana~5K0.80×
34South Dakota<1K0.80×
35North Dakota<1K0.79×
36Kentucky~4K0.77×
37Delaware<1K0.77×
38West Virginia~1K0.75×
39Arkansas~2K0.74×
40New Jersey~7K0.71×
41Georgia~8K0.69×
42South Carolina~4K0.68×
43Arizona~5K0.67×
44Alabama~3K0.67×
45Oklahoma~3K0.66×
46Louisiana~3K0.63×
47Mississippi~2K0.61×
48Nevada~2K0.56×
49Texas~20K0.54×
50Florida~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Mary Oliver, United States
0.53×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mary Oliver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mary Oliver audience
#·InterestCategoryAffinity×
01Knee padHealth62.31×
02Diego VelázquezArts & Culture60.22×
03Caso CerradoMovies & TV34.06×
04KinesiologyHealth19.42×
05Sustainable energyHome & Garden17.06×
06Nobel Peace PrizePolitics & Society14.51×
07AcupunctureHealth12.53×
08Elderly careHealth11.73×
09Renewable energyBusiness & Career10.69×
10Book discussion clubLiterature8.59×
11Garden centreHome & Garden8.36×
12Robert RedfordMovies & TV5.67×
13Weather forecastingHome & Garden5.45×
14FedExBusiness & Career4.27×
15Trader Joe'sShopping3.80×
16AirbnbTravel & Leisure3.79×
17PoetryLiterature3.76×
18Organic foodFood & Beverages3.53×
19PinterestInternet & Social Media3.03×
20PodcastMusic & Radio2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mary Oliver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mary Oliver audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.12×
Family OrientationCONSERVATISM2.97×
SpiritualityBALANCE2.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mary Oliver audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
ExtroversionTHRILL0.80×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mary Oliver have in United States?

Mary Oliver has an estimated audience of 373,116 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mary Oliver fans?

69.5% of Mary Oliver fans are female, 30.5% are male, with an average age of 37.9 years.

03

Which brands do Mary Oliver fans like most?

Mary Oliver fans show strongest brand affinity for Sustainable energy (17.06×), Kinesiology (19.42×), and Knee pad (62.31×) over the country average.

04

Where do Mary Oliver fans live in United States?

Mary Oliver fans in United States are most concentrated in California (reach ~40K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mary Oliver fans also like?

Beyond Mary Oliver itself, the audience over-indexes on Kinesiology (19.42×), Knee pad (62.31×), Renewable energy (10.69×), and Caso Cerrado (34.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mary Oliver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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