Mastiff Audience in United States

Mastiff logo

Mastiff has an estimated audience of 1,493,621 people in United States. 58.1% are female, 41.9% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Urban Outfitters, Hebe, Collectable.

The average Mastiff fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Urban Outfitters, with strongest over-indexing on Mathcore (17.86× the country average). Demographically, the Mastiff audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Mastiff fans

Demographic split for Mastiff audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.5
Estimated audience size1,493,621

Audience persona

The typical Mastiff fan in United States is more female, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Mastiff in United States
RegionReachAffinity
California171,6231.04×
Texas128,4091×
Florida91,5150.91×
New York68,1070.82×
Pennsylvania50,2181×
Illinois49,1690.99×
Ohio46,7011.01×
North Carolina46,5431.04×
Georgia44,0730.96×
Michigan37,1930.95×
Arizona37,0931.22×
Virginia33,2980.92×
Tennessee32,7291.09×
Washington32,3611.08×
Indiana31,8481.17×
New Jersey27,8010.73×
Missouri26,8221.11×
Colorado25,6501.09×
Wisconsin23,5671.05×
Massachusetts23,3800.79×
Minnesota23,3211.09×
Alabama21,8461.05×
South Carolina21,5050.96×
Maryland21,2260.83×
Kentucky19,5591.04×
Oklahoma19,0761.15×
Oregon18,9501.11×
Louisiana18,4840.96×
Utah15,0561.13×
Nevada13,8010.96×
Iowa13,7451.12×
Kansas13,6721.16×
Arkansas12,9091.05×
Connecticut12,5590.84×
Mississippi11,1190.9×
Idaho8,7661.17×
West Virginia8,3501.2×
Nebraska7,9841.07×
New Mexico7,4510.99×
Hawaii6,1410.96×
New Hampshire5,2050.88×
Maine4,9370.92×
Montana4,5531.1×
Alaska3,6571.14×
South Dakota3,5871.04×
Washington, District of Columbia3,5340.79×
Rhode Island3,4840.73×
North Dakota3,4731.13×
Delaware3,0410.74×
Vermont2,4870.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mastiff audience
BrandAffinityCategory
Mathcore17.86×Music & Radio
Google Home11.88×Technology & Electronics
Urban Outfitters2.92×Shopping
Hebe8.68×Home & Garden
Collectable1.94×Kids & Family
The Historian16.83×Literature
3D printing2.31×Technology & Electronics
Natural rubber1.65×Cars & Mobility
Home equity1.52×Home & Garden
Eurail16.92×Cars & Mobility
Pillow1.63×Home & Garden
Lulu 黃路梓茵1.96×Movies & TV
Emperor Entertainment Group8.68×Business & Career
UK garage3.63×Music & Radio
Jesse Plemons2.25×Movies & TV
Bank account1.55×Business & Career
Superior Hiking Trail8.68×Travel & Leisure
Jaws3.2×Movies & TV
Parral, Chihuahua8.68×Travel & Leisure
edureka21.18×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mastiff audience
TraitClusterScore
Risk AppetiteTHRILL2.31
PatriotismCONSERVATISM1.95
Pet OwnershipJOY1.89
Luxury OrientationPREMIUM1.57
DIY MentalityTHRILL1.36
Sports ActivityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Mastiff
CountryShare
United States38.9%
Ukraine12.4%
Italy5.5%

See Mastiff audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Mastiff have in United States?

Mastiff has an estimated audience of 1,493,621 people in United States, concentrated in California and Texas.

What is the gender split and age of Mastiff fans?

58.1% of Mastiff fans are female, 41.9% are male, with an average age of 41.5 years.

Which brands do Mastiff fans like most?

Mastiff fans show strongest brand affinity for Mathcore (17.86×), Google Home (11.88×), and Urban Outfitters (2.92×) over the country average.

Where do Mastiff fans live in United States?

Mastiff fans in United States are most concentrated in California (reach 171,623), Texas (reach 128,409), and Florida (reach 91,515). These three regions account for the largest share of the active audience.

What other brands do Mastiff fans also like?

Beyond Mastiff itself, the audience over-indexes on Google Home (11.88×), Urban Outfitters (2.92×), Hebe (8.68×), and Collectable (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mastiff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.