Mau P Audience in United States
Mau P has an estimated audience of 371,177 people in United States. 48.8% are female, 51.2% are male, average age 33.2. Top brand affinities: Home construction, Building envelope, Iwi, The Streets, Dog breed.
Top brand affinities include Home construction, Building envelope, Iwi, with strongest over-indexing on Home construction (27.94× the country average). Demographically, the Mau P audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Mau P fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 33.2 |
| Estimated audience size | 371,177 |
Audience persona
The typical Mau P fan in United States is balanced, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 27.94× | Home & Garden |
| Building envelope | 50.52× | Home & Garden |
| Iwi | 79.03× | |
| The Streets | 53.71× | Music & Radio |
| Dog breed | 2.3× | Pets & Animals |
| Elsword | 29.36× | Games |
| Electrolyte | 8.29× | Health |
| Product design | 3.41× | Business & Career |
| Ichiro Suzuki | 17.7× | Sports |
| Guy Fieri | 5.97× | Movies & TV |
| Combat sport | 2.35× | Sports |
| Minnesota | 2.51× | Travel & Leisure |
| 3D printing | 3.47× | Technology & Electronics |
| Urban Outfitters | 2.45× | Shopping |
| Building-integrated photovoltaics | 22.76× | Home & Garden |
| Christmas Gifts | 6.25× | Kids & Family |
| Pro-Ject | 4.84× | Music & Radio |
| Voter registration | 5.21× | Politics & Society |
| Bank account | 2.24× | Business & Career |
| Anal gland | 24.91× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.93 |
| Luxury Orientation | PREMIUM | 1.91 |
| LGBTQ+ Identity | OPEN | 1.8 |
| Pet Ownership | JOY | 1.64 |
| Community Orientation | OPEN | 1.62 |
| Sustainability | BALANCE | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.8% |
| Canada | 4.8% |
| Netherlands | 3.6% |
See Mau P audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Mau P. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.