Max McNown Audience in United States
Max McNown has an estimated audience of 1,281,054 people in United States. 61.8% are female, 38.2% are male, average age 41.6. Top brand affinities: Wow! Wow! Wubbzy!, Sighthound, Elsword, Urban horticulture, Israel.
Top brand affinities include Wow! Wow! Wubbzy!, Sighthound, Elsword, with strongest over-indexing on Wow! Wow! Wubbzy! (68.97× the country average). Demographically, the Max McNown audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Max McNown fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 41.6 |
| Estimated audience size | 1,281,054 |
Audience persona
The typical Max McNown fan in United States is more female, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Wow! Wow! Wubbzy!.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wow! Wow! Wubbzy! | 68.97× | Movies & TV |
| Sighthound | 78.37× | Pets & Animals |
| Elsword | 19.39× | Games |
| Urban horticulture | 4.26× | Home & Garden |
| Israel | 2.46× | Travel & Leisure |
| Academy Award for Best Original Score | 17.83× | Movies & TV |
| Puna, Hawaii | 47.3× | Travel & Leisure |
| Product design | 1.78× | Business & Career |
| KiwiCo | 5.68× | Kids & Family |
| Nipsey Hussle | 4.16× | Music & Radio |
| Iztacalco | 22.49× | Travel & Leisure |
| Scratching post | 5.81× | Pets & Animals |
| Wedgwood | 9.88× | Home & Garden |
| Voter registration | 2.62× | Politics & Society |
| UK garage | 2.89× | Music & Radio |
| Academy Award for Best Production Design | 8.42× | Movies & TV |
| JibJab | 2.84× | Internet & Social Media |
| Sinaloa | 1.7× | Travel & Leisure |
| Historic site | 1.97× | Arts & Culture |
| Home staging | 2.26× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.64 |
| Risk Appetite | THRILL | 1.59 |
| Extroversion | THRILL | 1.46 |
| Family Orientation | CONSERVATISM | 1.44 |
| Community Orientation | OPEN | 1.35 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.9% |
| Canada | 9.3% |
| United Kingdom | 7.1% |
See Max McNown audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Max McNown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.