Rascasse Audience Intelligence

Max McNown Audience in United States

A data profile of the people who buy, follow and care about Max McNown in United States — modelled from more than twelve digital signal sources. Max McNown has an estimated audience of 1,213,189 people in United States.

#366among Singer-songwriter in United States#4408among Person in United States#2590in Music & Radio

The average Max McNown fan in United States is 41.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Tracy Chapman, Škoda Auto, Melanie Lynskey, with strongest over-indexing on Tracy Chapman (94.16× the country average).

Demographically, the Max McNown audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Max McNown fan in United States is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Tracy Chapman.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Max McNown profile in United States.

Audience size
1.2M
in United States
Gender
60.0%♀
40.0% male
Age
41.9
average years
Country rank
#20720
Person in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Max McNown fans

60.0% are female, 40.0% are male, average age 41.9.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Max McNown audience in United States
MetricValue
Female60.0%
Male40.0%
Average age41.9
Estimated audience size1,213,189
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Max McNown audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

62.9%

of the worldwide Max McNown audience comes from United States.

Worldwide audience distribution share by country for Max McNown
CountryShare
United States62.9%
Canada9.6%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Max McNown audience in United States is strongest.

Fig. 05

Top regions by affinity

Max McNown fans by region: top regions in United States
#RegionReachAffinity×
01Montana~7K1.97×
02Oregon~30K1.93×
03Nebraska~10K1.80×
04Idaho~10K1.56×
05Kansas~10K1.38×
06Minnesota~20K1.35×
07Wyoming~3K1.35×
08South Dakota~4K1.34×
09Wisconsin~30K1.33×
10Alaska~4K1.28×
11Oklahoma~20K1.26×
12North Dakota~3K1.23×
13Iowa~10K1.21×
14Michigan~40K1.20×
15Tennessee~30K1.20×
16Missouri~20K1.19×
17Vermont~3K1.18×
18Indiana~30K1.14×
19New Hampshire~6K1.14×
20Colorado~20K1.09×
21Kentucky~20K1.09×
22Utah~10K1.09×
23Arkansas~10K1.04×
24Maine~5K1.04×
25Ohio~40K1.03×
26Alabama~20K1.01×
27West Virginia~6K1.01×
28Washington~30K0.98×
29South Carolina~20K0.94×
30North Carolina~30K0.86×
31Mississippi~9K0.86×
32New Mexico~5K0.84×
33Illinois~30K0.81×
34Pennsylvania~30K0.80×
35Massachusetts~20K0.79×
36Delaware~3K0.77×
37Georgia~30K0.72×
38Connecticut~9K0.72×
39Rhode Island~3K0.72×
40Virginia~20K0.70×
41Arizona~20K0.69×
42Texas~70K0.62×
43Florida~50K0.61×
44Louisiana~10K0.61×
45Hawaii~3K0.57×
46Maryland~10K0.53×
47Nevada~6K0.51×
48California~70K0.47×
49New York~30K0.46×
50New Jersey~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Max McNown, United States
0.46×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Max McNown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Max McNown audience
#·InterestCategoryAffinity×
01Tracy ChapmanMusic & Radio94.16×
02Handball-BundesligaSports56.88×
03Škoda AutoCars & Mobility29.46×
04Cat StevensMusic & Radio25.18×
05Melanie LynskeyMovies & TV24.29×
06LG TVTechnology & Electronics20.00×
07Paul SimonMusic & Radio14.64×
08GiveawaysShopping13.84×
09Bonnie RaittMusic & Radio13.04×
10Melissa EtheridgeMusic & Radio12.52×
11Chris StapletonMusic & Radio8.50×
12Ice Hockey World ChampionshipsSports7.58×
13Porsche 911Cars & Mobility7.31×
14Kacey MusgravesMusic & Radio6.71×
15Car clubCars & Mobility6.25×
16Toby KeithMusic & Radio6.20×
17Willie NelsonMusic & Radio5.26×
18Lewis HamiltonSports5.05×
19Britney SpearsMusic & Radio2.37×
20TicketmasterTravel & Leisure2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Max McNown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Max McNown audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.21×
Community OrientationOPEN1.59×
PatriotismCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Max McNown audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Pet OwnershipJOY0.80×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Max McNown have in United States?

Max McNown has an estimated audience of 1,213,189 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Max McNown fans?

60.0% of Max McNown fans are female, 40.0% are male, with an average age of 41.9 years.

03

Which brands do Max McNown fans like most?

Max McNown fans show strongest brand affinity for Tracy Chapman (94.16×), Škoda Auto (29.46×), and Melanie Lynskey (24.29×) over the country average.

04

Where do Max McNown fans live in United States?

Max McNown fans in United States are most concentrated in Texas (reach ~70K), California (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Max McNown fans also like?

Beyond Max McNown itself, the audience over-indexes on Škoda Auto (29.46×), Melanie Lynskey (24.29×), Cat Stevens (25.18×), and Paul Simon (14.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Max McNown audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Max McNown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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