Max McNown Audience in United States
Max McNown has an estimated audience of 1,281,054 people in United States. 61.8% are female, 38.2% are male, average age 41.6. Top brand affinities: Tracy Chapman, Škoda Auto, Melanie Lynskey, Volkswagen Up, Autism Awareness.
Top brand affinities include Tracy Chapman, Škoda Auto, Melanie Lynskey, with strongest over-indexing on Tracy Chapman (47.3× the country average). Demographically, the Max McNown audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Max McNown fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 41.6 |
| Estimated audience size | 1,281,054 |
Audience persona
The typical Max McNown fan in United States is more female, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Tracy Chapman.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tracy Chapman | 47.3× | Music & Radio |
| Škoda Auto | 33.29× | Cars & Mobility |
| Melanie Lynskey | 19.26× | Movies & TV |
| Volkswagen Up | 68.97× | Cars & Mobility |
| Autism Awareness | 9.12× | Health |
| Kia Sportage | 19.39× | Cars & Mobility |
| Diabetes mellitus awareness | 6.17× | Health |
| Singer-songwriter | 3.47× | Music & Radio |
| Cat Stevens | 27.68× | Music & Radio |
| Dacia Sandero | 78.37× | Cars & Mobility |
| Microblogging | 6.22× | Technology & Electronics |
| Lewis Hamilton | 6.91× | Sports |
| Chris Stapleton | 8.16× | Music & Radio |
| Income tax | 6.41× | Business & Career |
| Brandi Carlile | 7.47× | Music & Radio |
| Honda HR-V | 12.93× | Cars & Mobility |
| Ford Ka | 22.49× | Cars & Mobility |
| Willie Nelson | 4.99× | Music & Radio |
| Giveaways | 10.94× | Shopping |
| Porsche Boxster | 17.83× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.64 |
| Risk Appetite | THRILL | 1.59 |
| Extroversion | THRILL | 1.46 |
| Family Orientation | CONSERVATISM | 1.44 |
| Community Orientation | OPEN | 1.35 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.9% |
| Canada | 9.3% |
| United Kingdom | 7.1% |
See Max McNown audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Max McNown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.