Meat analogue Audience in United States

Meat analogue has an estimated audience of 402,130 people in United States. 60.8% are female, 39.2% are male, average age 38.8. Top brand affinities: Dog breed, Hebe, Product design, Stamp collecting, Buying and Selling Real Estate.
Top brand affinities include Dog breed, Hebe, Product design, with strongest over-indexing on Dog breed (1.52× the country average). Demographically, the Meat analogue audience skews more female with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Healthy Lifestyle.
Category: Food & Beverages · Type: Topic
Demographics of Meat analogue fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 38.8 |
| Estimated audience size | 402,130 |
Audience persona
The typical Meat analogue fan in United States is more female, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.52× | Pets & Animals |
| Hebe | 7.65× | Home & Garden |
| Product design | 2.25× | Business & Career |
| Stamp collecting | 4.3× | Home & Garden |
| Buying and Selling Real Estate | 6.97× | Home & Garden |
| Pro-Ject | 3.61× | Music & Radio |
| Historic site | 3.51× | Arts & Culture |
| Who Wants to Be a Millionaire? | 7.44× | Movies & TV |
| Ichiro Suzuki | 7.5× | Sports |
| Kendra Scott | 1.71× | Fashion & Accessoires |
| Fairy godmother | 4.31× | Literature |
| UK garage | 2.96× | Music & Radio |
| Goop | 2.89× | Internet & Social Media |
| Governor of Michigan | 3.87× | Politics & Society |
| Mathcore | 4.02× | Music & Radio |
| Jesse Plemons | 1.72× | Movies & TV |
| Vocal harmony | 2.23× | Music & Radio |
| Home staging | 2.5× | Home & Garden |
| Elsword | 7.65× | Games |
| Pantsuit | 4.59× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.77 |
| Healthy Lifestyle | BALANCE | 1.56 |
| Indulgence | JOY | 1.55 |
| Early Adopter Mentality | POWER | 1.44 |
| Luxury Orientation | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.4% |
| United Kingdom | 9.3% |
| Philippines | 2.7% |
See Meat analogue audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Meat analogue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.