Mega Bloks Audience in United States

Mega Bloks logo

Mega Bloks has an estimated audience of 287,813 people in United States. 46.8% are female, 53.2% are male, average age 33.6. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, FOX23 News, Gran Torino, Electrolyte, Voter registration.

The average Mega Bloks fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, FOX23 News, Gran Torino, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Mega Bloks audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Mega Bloks fans

Demographic split for Mega Bloks audience in United States
MetricValue
Female46.8%
Male53.2%
Average age33.6
Estimated audience size287,813

Audience persona

The typical Mega Bloks fan in United States is balanced, around 33.6 years old, with strong Family Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Mega Bloks in United States
RegionReachAffinity
California33,0971.05×
Texas24,7291×
New York14,6150.91×
Florida14,3510.74×
Pennsylvania11,1271.15×
Ohio10,2551.16×
Illinois10,2271.07×
Michigan8,7971.17×
North Carolina8,1900.95×
Georgia7,7030.87×
Virginia7,1161.01×
Indiana6,7831.29×
New Jersey6,6710.91×
Washington6,6111.15×
Arizona5,7330.98×
Massachusetts5,5930.99×
Missouri5,4171.17×
Tennessee5,3640.93×
Wisconsin5,3031.22×
Maryland4,7680.96×
Minnesota4,7491.15×
Colorado4,4000.97×
Kentucky4,3621.21×
Oregon3,8571.17×
Alabama3,6600.91×
South Carolina3,4940.81×
Utah3,2211.25×
Oklahoma3,0920.97×
Louisiana3,0680.83×
Iowa2,8111.19×
Connecticut2,7370.95×
Kansas2,4801.09×
Arkansas2,3580.99×
Nevada2,3010.83×
Mississippi1,8420.78×
Idaho1,6951.17×
Nebraska1,6801.16×
West Virginia1,3831.03×
New Mexico1,3410.93×
New Hampshire1,0500.93×
Rhode Island1,0351.13×
Maine9860.96×
Hawaii9120.74×
Montana8041.01×
South Dakota7121.07×
Delaware6830.86×
North Dakota6701.13×
Alaska6291.02×
Washington, District of Columbia4400.51×
Vermont4340.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mega Bloks audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
FOX23 News20×Movies & TV
Gran Torino13.3×Movies & TV
Electrolyte5.69×Health
Voter registration5.64×Politics & Society
Elsword15.94×Games
Monogram3.56×Home & Garden
Historic site3.56×Arts & Culture
Jingoism1.79×Politics & Society
IPM15.24×
Jeep Jamboree17.06×Cars & Mobility
Cedar Falls, Iowa10.88×Travel & Leisure
Goop3.81×Internet & Social Media
Throne of Glass5.02×Literature
El Paso County, Colorado8.47×Travel & Leisure
Kevin Murphy (screenwriter)9.87×Movies & TV
Staycation2.09×Home & Garden
Home staging3.32×Home & Garden
Pro-Ject2.58×Music & Radio
Google Photos1.55×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mega Bloks audience
TraitClusterScore
Family OrientationCONSERVATISM1.54
Convenience OrientationPREMIUM1.37
Pet OwnershipJOY1.3
Quality AwarenessPREMIUM1.28
SpiritualityBALANCE1.27
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Mega Bloks
CountryShare
United States28.8%
Mexico12.5%
Germany7.6%

See Mega Bloks audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Mega Bloks have in United States?

Mega Bloks has an estimated audience of 287,813 people in United States, concentrated in California and Texas.

What is the gender split and age of Mega Bloks fans?

46.8% of Mega Bloks fans are female, 53.2% are male, with an average age of 33.6 years.

Which brands do Mega Bloks fans like most?

Mega Bloks fans show strongest brand affinity for Regional styles of Mexican music (20×), FOX23 News (20×), and Gran Torino (13.3×) over the country average.

Where do Mega Bloks fans live in United States?

Mega Bloks fans in United States are most concentrated in California (reach 33,097), Texas (reach 24,729), and New York (reach 14,615). These three regions account for the largest share of the active audience.

What other brands do Mega Bloks fans also like?

Beyond Mega Bloks itself, the audience over-indexes on FOX23 News (20×), Gran Torino (13.3×), Electrolyte (5.69×), and Voter registration (5.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mega Bloks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.