Rascasse Audience Intelligence

Mega Bloks Target Market in United States

A data profile of the people who buy, follow and care about Mega Bloks in United States — modelled from more than twelve digital signal sources. Mega Bloks has an estimated audience of 291,965 people in United States.

#30among Toys in United States#5079among Brand in United States#688in Kids & Family

The average Mega Bloks fan in United States is 33.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Miranda Cosgrove, Goddard School, Lego City, with strongest over-indexing on Miranda Cosgrove (171.66× the country average).

Demographically, the Mega Bloks audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mega Bloks fan in United States is balanced, around 33.6 years old, with strong Need for Security tendencies and a notable affinity for Miranda Cosgrove.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mega Bloks profile in United States.

Audience size
292K
in United States
Gender
46.8%♀
53.2% male
Age
33.6
average years
Country rank
#49044
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mega Bloks

46.8% are female, 53.2% are male, average age 33.6.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Mega Bloks audience in United States
MetricValue
Female46.8%
Male53.2%
Average age33.6
Estimated audience size291,965
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Mega Bloks audience in United States
Age bracketShare%
16-1933%
20-2925%
30-3918%
40-4913%
50+11%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Mega Bloks audience comes from United States.

Worldwide audience distribution share by country for Mega Bloks
CountryShare
United States27.8%
Mexico15.0%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mega Bloks audience in United States is strongest.

Fig. 05

Top regions by affinity

Mega Bloks customers by region in United States
#RegionReachAffinity×
01Indiana~7K1.26×
02Utah~3K1.22×
03Iowa~3K1.21×
04Kentucky~4K1.18×
05Wisconsin~5K1.16×
06Nebraska~2K1.15×
07Idaho~2K1.15×
08North Dakota<1K1.15×
09Michigan~9K1.14×
10Oregon~4K1.14×
11Ohio~10K1.11×
12Missouri~5K1.11×
13Kansas~3K1.11×
14Minnesota~5K1.10×
15West Virginia~1K1.10×
16South Dakota<1K1.10×
17Washington~6K1.09×
18Alaska<1K1.09×
19Pennsylvania~10K1.08×
20Rhode Island<1K1.08×
21Oklahoma~3K1.04×
22New Hampshire~1K1.04×
23Illinois~10K1.02×
24Arkansas~2K1.02×
25Maine~1K1.01×
26Montana<1K1.01×
27Arizona~6K0.98×
28California~30K0.97×
29Texas~20K0.97×
30Virginia~7K0.97×
31Tennessee~6K0.96×
32Connecticut~3K0.96×
33Massachusetts~5K0.95×
34New Mexico~1K0.95×
35Maryland~5K0.94×
36Colorado~4K0.93×
37Alabama~4K0.92×
38Delaware<1K0.92×
39Vermont<1K0.92×
40North Carolina~8K0.91×
41New Jersey~7K0.89×
42Mississippi~2K0.88×
43New York~10K0.87×
44Louisiana~3K0.85×
45South Carolina~4K0.84×
46Nevada~2K0.84×
47Georgia~7K0.83×
48Hawaii<1K0.79×
49Florida~10K0.72×
50Washington, District of Columbia<1K0.65×
Fig. 06

Affinity by region

Affinity by region — Mega Bloks, United States
0.65×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mega Bloks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mega Bloks audience
#·InterestCategoryAffinity×
01Miranda CosgroveMovies & TV171.66×
02Goddard SchoolBusiness & Career103.54×
03Lego CityKids & Family73.36×
04Space JamMovies & TV22.08×
05MattelKids & Family19.94×
06DickiesFashion & Accessoires19.86×
07SonosTechnology & Electronics18.88×
08Night at the MuseumMovies & TV17.55×
09MegamindMovies & TV15.13×
10Meet the RobinsonsMovies & TV14.97×
11G-ShockFashion & Accessoires10.88×
12United Parcel ServiceBusiness & Career7.04×
13TelecommunicationTechnology & Electronics3.43×
14Home AppliancesHome & Garden3.32×
15InsuranceBusiness & Career3.07×
16T-MobileTechnology & Electronics3.02×
17WalmartShopping2.71×
18SmartphonesTechnology & Electronics2.71×
19Home improvementHome & Garden2.53×
20CookingFood & Beverages2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mega Bloks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mega Bloks audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.76×
Family OrientationCONSERVATISM1.67×
Convenience OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mega Bloks audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
SustainabilityBALANCE0.77×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mega Bloks's target market in United States?

Mega Bloks's target market in United States covers an estimated 291,965 people, concentrated in California and Texas.

02

What is the gender split and age of Mega Bloks customers?

46.8% of the Mega Bloks audience are female, 53.2% are male, with an average age of 33.6 years.

03

Which brands do Mega Bloks fans like most?

Mega Bloks fans show strongest brand affinity for Miranda Cosgrove (171.66×), Goddard School (103.54×), and Lego City (73.36×) over the country average.

04

Where do Mega Bloks fans live in United States?

Mega Bloks fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Mega Bloks fans also like?

Beyond Mega Bloks itself, the audience over-indexes on Goddard School (103.54×), Lego City (73.36×), Mattel (19.94×), and United Parcel Service (7.04×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Mega Bloks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mega Bloks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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