Mérida (state) Audience in United States

Mérida (state) logo

Mérida (state) has an estimated audience of 356,261 people in United States. 47.2% are female, 52.8% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Panama, Isabela (province), JTV (Indonesia), Penn & Teller.

The average Mérida (state) fan in United States is 34.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Panama, Isabela (province), with strongest over-indexing on Home construction (3.09× the country average). Demographically, the Mérida (state) audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Mérida (state) fans

Demographic split for Mérida (state) audience in United States
MetricValue
Female47.2%
Male52.8%
Average age34.2
Estimated audience size356,261

Audience persona

The typical Mérida (state) fan in United States is balanced, around 34.2 years old, with strong Extroversion tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Mérida (state) in United States
RegionReachAffinity
California58,2941.49×
Texas50,4811.65×
Florida35,6571.48×
New York22,2381.12×
Illinois13,3411.12×
Georgia11,1121.01×
North Carolina10,3860.97×
Pennsylvania10,3710.86×
Arizona10,0051.38×
Ohio8,8020.8×
Virginia8,7341.01×
Washington8,3971.18×
Michigan8,0110.86×
New Jersey7,9500.88×
Massachusetts7,0831.01×
Tennessee6,7410.94×
Colorado6,6181.18×
Indiana5,9470.91×
Maryland5,5910.91×
Missouri5,2180.91×
South Carolina4,7490.89×
Alabama4,7280.95×
Minnesota4,7250.93×
Wisconsin4,6860.87×
Oregon4,6491.14×
Utah4,5791.44×
Louisiana4,2340.92×
Kentucky4,0140.9×
Oklahoma3,8890.98×
Nevada3,6421.06×
Connecticut3,2200.9×
Arkansas2,7370.93×
Kansas2,7170.97×
Iowa2,5900.88×
Mississippi2,1670.74×
New Mexico2,0271.13×
Idaho1,9151.07×
Washington, District of Columbia1,6081.5×
Nebraska1,5250.85×
Hawaii1,4680.96×
West Virginia1,2520.75×
New Hampshire1,1860.84×
Maine1,1330.89×
Rhode Island9780.86×
Alaska8961.18×
Montana8900.9×
Delaware7450.76×
North Dakota6660.91×
South Dakota6580.8×
Vermont6060.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mérida (state) audience
BrandAffinityCategory
Home construction3.09×Home & Garden
Panama3.67×Travel & Leisure
Isabela (province)5.85×
JTV (Indonesia)2.15×
Penn & Teller3.33×Movies & TV
Sears1.65×Shopping
Mortgage insurance1.53×Business & Career
Assassin's Creed II2.31×Games
REO Speedwagon2.14×Music & Radio
Lebanese cuisine2.12×Food & Beverages
Julius Caesar (play)1.65×
Isan3.7×Travel & Leisure
Mad About You2.72×Movies & TV
Grand Prairie, Texas1.59×Travel & Leisure
Biblical inspiration1.78×Politics & Society
Portia de Rossi1.53×Movies & TV
Antoine Griezmann1.97×Sports
Falafel1.61×Food & Beverages
Warning sign1.78×Cars & Mobility
Bus Driver (video game)2.64×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mérida (state) audience
TraitClusterScore
ExtroversionTHRILL1.58
Risk AppetiteTHRILL1.27
Price SensitivityPREMIUM1.13
LGBTQ+ IdentityOPEN1.09
Urban LifestyleOPEN1.07
CreativityOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Mérida (state)
CountryShare
Mexico27.8%
United States19.2%
Brazil13.4%

See Mérida (state) audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Mérida (state) have in United States?

Mérida (state) has an estimated audience of 356,261 people in United States, concentrated in California and Texas.

What is the gender split and age of Mérida (state) fans?

47.2% of Mérida (state) fans are female, 52.8% are male, with an average age of 34.2 years.

Which brands do Mérida (state) fans like most?

Mérida (state) fans show strongest brand affinity for Home construction (3.09×), Panama (3.67×), and Isabela (province) (5.85×) over the country average.

Where do Mérida (state) fans live in United States?

Mérida (state) fans in United States are most concentrated in California (reach 58,294), Texas (reach 50,481), and Florida (reach 35,657). These three regions account for the largest share of the active audience.

What other brands do Mérida (state) fans also like?

Beyond Mérida (state) itself, the audience over-indexes on Panama (3.67×), Isabela (province) (5.85×), JTV (Indonesia) (2.15×), and Penn & Teller (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mérida (state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.