Mic (media company) Audience in United States

Mic (media company) logo

Mic (media company) has an estimated audience of 2,271,250 people in United States. Top regions: California, Texas, Florida. Top brand affinities: 3D printing, Israel, Goop, Hocus Pocus, Natural rubber.

Mic (media company) fans in United States are concentrated in California, with strong brand affinity for 3D printing. The audience is concentrated in California, Texas, Florida. Top brand affinities include 3D printing, Israel, Goop, with strongest over-indexing on 3D printing (2.62× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Mic (media company) fans

Demographic split for Mic (media company) audience in United States
MetricValue
Estimated audience size2,271,250

Audience persona

The typical Mic (media company) fan in United States shows strong Quality Awareness tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Mic (media company) in United States
RegionReachAffinity
California293,3401.17×
Texas222,5061.14×
Florida160,9721.05×
New York137,9981.09×
Georgia94,7011.35×
Michigan84,8671.43×
North Carolina81,8001.2×
Illinois81,5291.08×
Pennsylvania80,9371.06×
Ohio70,1181×
Virginia60,9341.1×
New Jersey58,8841.02×
Tennessee51,2421.12×
Arizona50,0271.08×
Washington46,1361.01×
Indiana43,0321.04×
Massachusetts42,8450.96×
Maryland42,0971.08×
Missouri37,1911.02×
South Carolina33,7120.99×
Minnesota33,6941.04×
Alabama33,0411.04×
Colorado31,8180.89×
Louisiana31,7491.08×
Wisconsin31,6680.93×
Kentucky27,9360.98×
Oklahoma25,6561.02×
Oregon23,9810.92×
Connecticut23,0121.01×
Mississippi21,5681.15×
Nevada21,1070.96×
Kansas19,4951.09×
Arkansas19,3821.04×
Utah18,9320.93×
Iowa18,2240.97×
Nebraska10,5840.93×
Idaho10,5350.92×
New Mexico10,3870.91×
West Virginia9,9050.94×
Hawaii8,7900.9×
Washington, District of Columbia7,1731.05×
New Hampshire7,1650.8×
Maine6,9150.85×
Rhode Island5,8870.81×
Delaware5,4400.87×
Montana5,2060.83×
South Dakota4,6320.88×
Alaska4,5010.93×
North Dakota4,2390.91×
Vermont3,0450.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mic (media company) audience
BrandAffinityCategory
3D printing2.62×Technology & Electronics
Israel2.13×Travel & Leisure
Goop4.29×Internet & Social Media
Hocus Pocus3.73×Movies & TV
Natural rubber1.56×Cars & Mobility
Lulu 黃路梓茵1.93×Movies & TV
Electrolyte3.01×Health
Home staging3.25×Home & Garden
Grinch2.47×Movies & TV
Vocal harmony2.7×Music & Radio
Wok3.76×Food & Beverages
JDSU1.71×Business & Career
Emperor Entertainment Group6.67×Business & Career
The Devil's Rejects5.54×Movies & TV
Scratching post5.06×Pets & Animals
Hibachi3.81×Food & Beverages
Nebraska Cornhuskers football1.73×Sports
IS (Infinite Stratos)1.83×Literature
Jezebel (film)3.12×Movies & TV
headspace4.25×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mic (media company) audience
TraitClusterScore
Quality AwarenessPREMIUM1.73
SustainabilityBALANCE1.63
Early Adopter MentalityPOWER1.41
Risk AppetiteTHRILL1.39
IndividualismJOY1.38
Urban LifestyleOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Mic (media company)
CountryShare
United States35.5%
India14.6%
Japan5.4%

See Mic (media company) audiences in other countries

More Internet & Social Media audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Mic (media company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.