Middle age Audience in United States
Middle age has an estimated audience of 439,123 people in United States. 78.4% are female, 21.6% are male, average age 48.1. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Pillow, FOX23 News, Jingoism, Erie County, New York.
The average Middle age fan in United States is 48.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Pillow, FOX23 News, with strongest over-indexing on Whataburger (2.13× the country average). Demographically, the Middle age audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Middle age fans
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 48.1 |
| Estimated audience size | 439,123 |
Audience persona
The typical Middle age fan in United States is more female, around 48.1 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 58,395 | 1.21× |
| Texas | 40,690 | 1.08× |
| New York | 33,380 | 1.36× |
| Florida | 28,240 | 0.95× |
| Illinois | 15,016 | 1.03× |
| Pennsylvania | 14,993 | 1.01× |
| Georgia | 14,662 | 1.08× |
| North Carolina | 14,513 | 1.1× |
| Ohio | 12,741 | 0.94× |
| Virginia | 12,103 | 1.13× |
| New Jersey | 11,142 | 1× |
| Michigan | 10,712 | 0.93× |
| Washington | 10,524 | 1.19× |
| Massachusetts | 9,703 | 1.12× |
| Arizona | 9,376 | 1.05× |
| Tennessee | 9,262 | 1.05× |
| Maryland | 9,048 | 1.2× |
| Indiana | 8,257 | 1.03× |
| Missouri | 7,278 | 1.03× |
| Colorado | 6,373 | 0.92× |
| South Carolina | 6,190 | 0.94× |
| Wisconsin | 6,061 | 0.92× |
| Minnesota | 6,015 | 0.96× |
| Alabama | 5,990 | 0.98× |
| Louisiana | 5,907 | 1.04× |
| Oregon | 5,881 | 1.17× |
| Kentucky | 5,314 | 0.97× |
| Oklahoma | 4,631 | 0.95× |
| Connecticut | 4,629 | 1.05× |
| Utah | 3,897 | 0.99× |
| Nevada | 3,879 | 0.91× |
| Mississippi | 3,549 | 0.98× |
| Arkansas | 3,411 | 0.94× |
| Kansas | 3,304 | 0.95× |
| Iowa | 3,255 | 0.9× |
| Idaho | 2,099 | 0.95× |
| West Virginia | 2,054 | 1× |
| Hawaii | 2,051 | 1.09× |
| Nebraska | 2,019 | 0.92× |
| New Mexico | 1,984 | 0.9× |
| New Hampshire | 1,658 | 0.96× |
| Washington, District of Columbia | 1,577 | 1.19× |
| Maine | 1,542 | 0.98× |
| Rhode Island | 1,402 | 1× |
| Montana | 1,025 | 0.84× |
| Delaware | 981 | 0.81× |
| Alaska | 957 | 1.02× |
| South Dakota | 770 | 0.76× |
| North Dakota | 767 | 0.85× |
| Vermont | 751 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 2.13× | Food & Beverages |
| Pillow | 2.09× | Home & Garden |
| FOX23 News | 8.16× | Movies & TV |
| Jingoism | 1.53× | Politics & Society |
| Erie County, New York | 6.58× | Travel & Leisure |
| 3D printing | 1.59× | Technology & Electronics |
| Layne Staley | 2.64× | Music & Radio |
| Jack White | 1.93× | Movies & TV |
| Elif | 14.63× | Music & Radio |
| WKRN-TV | 2.37× | Movies & TV |
| Brunello Cucinelli | 2.64× | Fashion & Accessoires |
| Necktie | 1.77× | Fashion & Accessoires |
| Enfamil | 2.34× | Kids & Family |
| Solo climbing | 2.18× | Sports |
| Isometric exercise | 2.7× | Sports |
| JTV (Indonesia) | 1.51× | |
| New Era (Namibia) | 1.9× | News |
| Geothermal heating | 2.33× | Home & Garden |
| Hays County, Texas | 2.42× | Travel & Leisure |
| Bounce (film) | 2.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.92 |
| Community Orientation | OPEN | 1.78 |
| Individualism | JOY | 1.65 |
| Spirituality | BALANCE | 1.62 |
| Tradition | CONSERVATISM | 1.57 |
| Need for Security | CONSERVATISM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.5% |
| United Kingdom | 15.6% |
| South Korea | 5.2% |
See Middle age audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Middle age have in United States?
Middle age has an estimated audience of 439,123 people in United States, concentrated in California and Texas.
What is the gender split and age of Middle age fans?
78.4% of Middle age fans are female, 21.6% are male, with an average age of 48.1 years.
Which brands do Middle age fans like most?
Middle age fans show strongest brand affinity for Whataburger (2.13×), Pillow (2.09×), and FOX23 News (8.16×) over the country average.
Where do Middle age fans live in United States?
Middle age fans in United States are most concentrated in California (reach 58,395), Texas (reach 40,690), and New York (reach 33,380). These three regions account for the largest share of the active audience.
What other brands do Middle age fans also like?
Beyond Middle age itself, the audience over-indexes on Pillow (2.09×), FOX23 News (8.16×), Jingoism (1.53×), and Erie County, New York (6.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Middle age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.