Middle class Audience in United States

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Middle class has an estimated audience of 3,384,009 people in United States. 47.2% are female, 52.8% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, JDSU, Progressive rock.

The average Middle class fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Middle class audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Individualism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Middle class fans

Demographic split for Middle class audience in United States
MetricValue
Female47.2%
Male52.8%
Average age45.4
Estimated audience size3,384,009

Audience persona

The typical Middle class fan in United States is balanced, around 45.4 years old, with strong Individualism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Middle class in United States
RegionReachAffinity
California521,8831.4×
Texas327,8281.13×
Florida235,1121.03×
New York207,1461.1×
Georgia134,0691.29×
Pennsylvania130,9361.15×
Illinois126,2641.12×
North Carolina123,8691.22×
Michigan109,1001.23×
Virginia99,2061.2×
Ohio98,5380.95×
New Jersey86,7091.01×
Washington75,7701.12×
Arizona73,2481.06×
Maryland72,4911.25×
Massachusetts68,6181.03×
Tennessee64,9580.96×
Indiana62,8371.02×
Wisconsin55,3161.09×
Missouri53,5530.98×
Minnesota51,4821.06×
South Carolina49,8740.98×
Colorado46,1290.86×
Louisiana45,9031.05×
Alabama44,7740.95×
Kentucky42,9691.01×
Oregon39,3921.02×
Oklahoma38,8891.03×
Nevada37,9071.16×
Connecticut36,8931.09×
Mississippi28,8351.03×
Iowa26,0420.93×
Kansas25,1280.94×
Utah24,3840.8×
Arkansas23,9080.86×
Nebraska17,3771.02×
New Mexico15,4670.91×
Hawaii15,3991.06×
West Virginia14,2830.91×
Idaho12,7700.75×
New Hampshire12,1420.91×
Washington, District of Columbia11,1971.1×
Rhode Island11,0031.02×
Delaware10,9841.18×
Maine8,6530.71×
Alaska6,5610.91×
Montana6,1140.65×
South Dakota6,0350.77×
North Dakota4,9280.71×
Vermont4,4350.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Middle class audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
JDSU3.96×Business & Career
Progressive rock2.55×Music & Radio
The Historian16.48×Literature
Nuts (film)4.68×Movies & TV
Israel1.67×Travel & Leisure
Goop4.2×Internet & Social Media
Wok5.13×Food & Beverages
Governor of Michigan5.71×Politics & Society
Eurail16.57×Cars & Mobility
Fairy godmother5.25×Literature
Noodle (Gorillaz)2.52×Music & Radio
Hibachi5.42×Food & Beverages
Grinch2.73×Movies & TV
Vocal harmony2.94×Music & Radio
headspace5.71×Health
Parral, Chihuahua8.99×Travel & Leisure
Hipster5.71×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Middle class audience
TraitClusterScore
IndividualismJOY1.27
Career OrientationPOWER1.19
Quality AwarenessPREMIUM1.18
TravellingTHRILL1.14
Need for SecurityCONSERVATISM1.14
Family OrientationCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Middle class
CountryShare
United States36.8%
India5.2%
Brazil5.1%

See Middle class audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Middle class have in United States?

Middle class has an estimated audience of 3,384,009 people in United States, concentrated in California and Texas.

What is the gender split and age of Middle class fans?

47.2% of Middle class fans are female, 52.8% are male, with an average age of 45.4 years.

Which brands do Middle class fans like most?

Middle class fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Middle class fans live in United States?

Middle class fans in United States are most concentrated in California (reach 521,883), Texas (reach 327,828), and Florida (reach 235,112). These three regions account for the largest share of the active audience.

What other brands do Middle class fans also like?

Beyond Middle class itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), JDSU (3.96×), and Progressive rock (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Middle class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.