Midnight Mass Audience in United States

Midnight Mass logo

Midnight Mass has an estimated audience of 1,603,566 people in United States. 55.3% are female, 44.7% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Goop, Vocal harmony, Elsword, Combat sport.

The average Midnight Mass fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Goop, Vocal harmony, with strongest over-indexing on Grinch (5.1× the country average). Demographically, the Midnight Mass audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Midnight Mass fans

Demographic split for Midnight Mass audience in United States
MetricValue
Female55.3%
Male44.7%
Average age36.8
Estimated audience size1,603,566

Audience persona

The typical Midnight Mass fan in United States is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Midnight Mass in United States
RegionReachAffinity
California174,5140.99×
Texas142,9831.04×
Florida93,8730.86×
New York87,9310.98×
Pennsylvania59,3491.1×
Illinois55,6651.04×
Ohio52,8461.07×
North Carolina48,5261.01×
Georgia47,2950.96×
Michigan41,9401×
Virginia40,7071.04×
Washington40,1421.25×
New Jersey38,1230.93×
Massachusetts35,1421.11×
Tennessee34,7141.08×
Arizona33,0611.01×
Indiana30,1771.03×
Missouri28,6771.11×
Colorado28,1191.11×
Maryland26,3030.95×
Oregon24,2461.32×
Minnesota23,3301.02×
Wisconsin22,8870.95×
Kentucky22,7141.13×
South Carolina22,3330.93×
Alabama21,6660.97×
Louisiana19,9700.97×
Oklahoma18,9191.06×
Utah16,7361.17×
Connecticut15,6890.98×
Nevada14,0870.91×
Arkansas13,4521.02×
Kansas12,9071.02×
Iowa12,2640.93×
Mississippi10,3820.79×
Idaho8,4251.05×
New Mexico7,9530.99×
West Virginia7,8831.06×
Nebraska7,4900.93×
New Hampshire7,3661.17×
Maine6,7761.18×
Rhode Island5,3151.04×
Hawaii5,0150.73×
Washington, District of Columbia4,2830.89×
Montana4,1230.93×
Delaware3,7880.86×
Alaska3,2960.96×
Vermont2,9791.06×
South Dakota2,9310.79×
North Dakota2,6900.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Midnight Mass audience
BrandAffinityCategory
Grinch5.1×Movies & TV
Goop6.44×Internet & Social Media
Vocal harmony5.3×Music & Radio
Elsword17.48×Games
Combat sport1.56×Sports
Israel1.69×Travel & Leisure
Home staging4.15×Home & Garden
Governor of Michigan5.66×Politics & Society
Historic site3.22×Arts & Culture
Wok4.94×Food & Beverages
Google Photos1.59×Technology & Electronics
Staycation2.05×Home & Garden
Grace Slick5.42×Music & Radio
Google Home3.87×Technology & Electronics
La Jolla5.49×Travel & Leisure
Mathcore4.71×Music & Radio
No Escape (1994 film)6.54×Movies & TV
Hibachi4.51×Food & Beverages
Harlow6.6×Travel & Leisure
TV Fanatic5.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Midnight Mass audience
TraitClusterScore
ExtroversionTHRILL1.32
Social Media UsageJOY1.16
LGBTQ+ IdentityOPEN1.15
Early Adopter MentalityPOWER1.11
MindfulnessBALANCE1.05
Urban LifestyleOPEN0.97

Worldwide distribution

Worldwide audience distribution share by country for Midnight Mass
CountryShare
United States41.4%
United Kingdom9.3%
India5.4%

See Midnight Mass audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Midnight Mass have in United States?

Midnight Mass has an estimated audience of 1,603,566 people in United States, concentrated in California and Texas.

What is the gender split and age of Midnight Mass fans?

55.3% of Midnight Mass fans are female, 44.7% are male, with an average age of 36.8 years.

Which brands do Midnight Mass fans like most?

Midnight Mass fans show strongest brand affinity for Grinch (5.1×), Goop (6.44×), and Vocal harmony (5.3×) over the country average.

Where do Midnight Mass fans live in United States?

Midnight Mass fans in United States are most concentrated in California (reach 174,514), Texas (reach 142,983), and Florida (reach 93,873). These three regions account for the largest share of the active audience.

What other brands do Midnight Mass fans also like?

Beyond Midnight Mass itself, the audience over-indexes on Goop (6.44×), Vocal harmony (5.3×), Elsword (17.48×), and Combat sport (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Midnight Mass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.