Mission Foods Audience in United States

Mission Foods logo

Mission Foods has an estimated audience of 355,640 people in United States. 53.9% are female, 46.1% are male, average age 40.7. Top regions: California, Texas, Indiana. Top brand affinities: Home construction, Historic site, Hocus Pocus, Glenn Danzig, Spinal muscular atrophy.

The average Mission Foods fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Indiana. Top brand affinities include Home construction, Historic site, Hocus Pocus, with strongest over-indexing on Home construction (1.86× the country average). Demographically, the Mission Foods audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Social Media Usage, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Mission Foods fans

Demographic split for Mission Foods audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.7
Estimated audience size355,640

Audience persona

The typical Mission Foods fan in United States is balanced, around 40.7 years old, with strong Social Media Usage tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Mission Foods in United States
RegionReachAffinity
California91,6632.34×
Texas55,2531.81×
Indiana25,9533.99×
Minnesota20,7624.07×
Florida18,4370.77×
Georgia18,3841.68×
Pennsylvania17,6451.47×
Washington14,1891.99×
North Carolina12,6201.18×
Arizona12,0151.65×
Illinois11,8651×
New Mexico8,6584.85×
New York8,2990.42×
Colorado7,3301.31×
Ohio6,8990.63×
Oregon6,1941.52×
Missouri5,8641.02×
Virginia4,3080.5×
Nebraska4,1592.33×
Wisconsin4,0860.76×
Tennessee3,9030.55×
Michigan3,5750.38×
Massachusetts3,5030.5×
New Jersey3,3920.38×
Kansas2,7880.99×
South Carolina2,4440.46×
Kentucky2,4400.55×
Iowa2,3240.79×
Oklahoma2,2470.57×
Nevada2,2380.65×
Maryland2,1720.36×
Arkansas2,1000.72×
Utah1,9940.63×
Alabama1,9190.39×
Connecticut1,4530.41×
Louisiana1,3480.29×
Mississippi1,0260.35×
Idaho9520.53×
West Virginia7360.44×
Washington, District of Columbia7200.67×
New Hampshire6070.43×
Rhode Island4690.41×
South Dakota4430.54×
Alaska4410.58×
North Dakota4000.55×
Delaware3930.4×
Hawaii3900.25×
Montana3840.39×
Maine3810.3×
Wyoming3570.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mission Foods audience
BrandAffinityCategory
Home construction1.86×Home & Garden
Historic site4.59×Arts & Culture
Hocus Pocus4.8×Movies & TV
Glenn Danzig12.52×Music & Radio
Spinal muscular atrophy6.82×Health
James Madison University9.17×Business & Career
Goop3.59×Internet & Social Media
Vocal harmony3×Music & Radio
Mathcore5.16×Music & Radio
Space Hulk14.07×Games
Governor of Michigan4.64×Politics & Society
UK garage3.32×Music & Radio
Yeovil30.07×Travel & Leisure
Iowa Wrestling7.89×Sports
Eli Lilly4.16×Health
Saving1.63×Business & Career
Ezekiel Elliott4.28×Sports
Home staging2.89×Home & Garden
Grinch2.2×Movies & TV
Stamp collecting2.44×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mission Foods audience
TraitClusterScore
Social Media UsageJOY1.29
Quality AwarenessPREMIUM1.28
ExtroversionTHRILL1.26
Convenience OrientationPREMIUM1.24
Price SensitivityPREMIUM1.19
Pet OwnershipJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Mission Foods
CountryShare
United States76.8%
Australia5.9%
Mexico5.1%

See Mission Foods audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Mission Foods have in United States?

Mission Foods has an estimated audience of 355,640 people in United States, concentrated in California and Texas.

What is the gender split and age of Mission Foods fans?

53.9% of Mission Foods fans are female, 46.1% are male, with an average age of 40.7 years.

Which brands do Mission Foods fans like most?

Mission Foods fans show strongest brand affinity for Home construction (1.86×), Historic site (4.59×), and Hocus Pocus (4.8×) over the country average.

Where do Mission Foods fans live in United States?

Mission Foods fans in United States are most concentrated in California (reach 91,663), Texas (reach 55,253), and Indiana (reach 25,953). These three regions account for the largest share of the active audience.

What other brands do Mission Foods fans also like?

Beyond Mission Foods itself, the audience over-indexes on Historic site (4.59×), Hocus Pocus (4.8×), Glenn Danzig (12.52×), and Spinal muscular atrophy (6.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mission Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.