MLS Next Audience in United States
MLS Next has an estimated audience of 900,249 people in United States. 43.2% are female, 56.8% are male, average age 34.2. Top regions: California, Florida, Texas. Top brand affinities: Hebe, Mackenzie Foy, Elsword, Product design, Pro-Ject.
The average MLS Next fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Hebe, Mackenzie Foy, Elsword, with strongest over-indexing on Hebe (13.93× the country average). Demographically, the MLS Next audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of MLS Next fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 34.2 |
| Estimated audience size | 900,249 |
Audience persona
The typical MLS Next fan in United States is more male, around 34.2 years old, with strong Risk Appetite tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 253,420 | 2.56× |
| Florida | 116,498 | 1.91× |
| Texas | 104,851 | 1.35× |
| New York | 80,137 | 1.59× |
| New Jersey | 49,658 | 2.17× |
| Georgia | 43,217 | 1.56× |
| Illinois | 37,878 | 1.26× |
| Pennsylvania | 37,772 | 1.25× |
| Maryland | 36,302 | 2.35× |
| North Carolina | 35,071 | 1.29× |
| Massachusetts | 33,930 | 1.91× |
| Virginia | 33,015 | 1.51× |
| Michigan | 29,650 | 1.26× |
| Arizona | 25,260 | 1.37× |
| Connecticut | 22,492 | 2.49× |
| Tennessee | 22,381 | 1.24× |
| Missouri | 21,573 | 1.49× |
| Ohio | 19,526 | 0.7× |
| Indiana | 17,366 | 1.06× |
| Colorado | 15,678 | 1.1× |
| Washington | 14,748 | 0.82× |
| Wisconsin | 12,729 | 0.94× |
| Minnesota | 11,407 | 0.88× |
| Nevada | 10,860 | 1.25× |
| Oregon | 8,462 | 0.82× |
| Alabama | 8,415 | 0.67× |
| South Carolina | 8,008 | 0.59× |
| Kentucky | 6,236 | 0.55× |
| Oklahoma | 6,087 | 0.61× |
| Kansas | 5,500 | 0.78× |
| Utah | 5,478 | 0.68× |
| Washington, District of Columbia | 4,893 | 1.81× |
| Louisiana | 4,882 | 0.42× |
| Rhode Island | 3,993 | 1.39× |
| New Hampshire | 3,991 | 1.13× |
| Delaware | 3,113 | 1.25× |
| Mississippi | 3,048 | 0.41× |
| Iowa | 2,994 | 0.4× |
| Arkansas | 2,256 | 0.3× |
| Nebraska | 1,988 | 0.44× |
| Maine | 1,979 | 0.61× |
| New Mexico | 1,504 | 0.33× |
| West Virginia | 1,371 | 0.33× |
| Hawaii | 1,195 | 0.31× |
| Idaho | 1,179 | 0.26× |
| Vermont | 723 | 0.46× |
| South Dakota | 392 | 0.19× |
| Montana | 367 | 0.15× |
| Alaska | 307 | 0.16× |
| North Dakota | 303 | 0.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 13.93× | Home & Garden |
| Mackenzie Foy | 9.76× | Fashion & Accessoires |
| Elsword | 19.18× | Games |
| Product design | 2.04× | Business & Career |
| Pro-Ject | 3.93× | Music & Radio |
| Emperor Entertainment Group | 10.21× | Business & Career |
| UK garage | 4.62× | Music & Radio |
| Buying and Selling Real Estate | 6.5× | Home & Garden |
| Stamp collecting | 3.73× | Home & Garden |
| Penn & Teller | 6.34× | Movies & TV |
| Kendra Scott | 2.18× | Fashion & Accessoires |
| Nationality | 1.53× | Politics & Society |
| La Opinión | 4.29× | News |
| Snow White (Fables) | 5.89× | Literature |
| Saving | 1.62× | Business & Career |
| Justice | 1.5× | Politics & Society |
| Jesse Plemons | 1.73× | Movies & TV |
| Isometric exercise | 4.39× | Sports |
| Enrique Hernández (baseball) | 7.1× | Sports |
| Staycation | 1.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.24 |
| Tradition | CONSERVATISM | 1.13 |
| Extroversion | THRILL | 1.1 |
| Sports Activity | POWER | 1.1 |
| Social Media Usage | JOY | 1.09 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.1% |
| Canada | 1.7% |
| China | 0.5% |
See MLS Next audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does MLS Next have in United States?
MLS Next has an estimated audience of 900,249 people in United States, concentrated in California and Florida.
What is the gender split and age of MLS Next fans?
43.2% of MLS Next fans are female, 56.8% are male, with an average age of 34.2 years.
Which brands do MLS Next fans like most?
MLS Next fans show strongest brand affinity for Hebe (13.93×), Mackenzie Foy (9.76×), and Elsword (19.18×) over the country average.
Where do MLS Next fans live in United States?
MLS Next fans in United States are most concentrated in California (reach 253,420), Florida (reach 116,498), and Texas (reach 104,851). These three regions account for the largest share of the active audience.
What other brands do MLS Next fans also like?
Beyond MLS Next itself, the audience over-indexes on Mackenzie Foy (9.76×), Elsword (19.18×), Product design (2.04×), and Pro-Ject (3.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for MLS Next. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.