Rascasse Audience Intelligence

Mo' Better Blues Audience in United States

A data profile of the people who buy, follow and care about Mo' Better Blues in United States — modelled from more than twelve digital signal sources. Mo' Better Blues has an estimated audience of 285,836 people in United States.

#4436among Movie / TV Show / Series in United States#8929in Movies & TV

The average Mo' Better Blues fan in United States is 51.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Wesley Snipes, Chadwick Boseman, Spike Lee, with strongest over-indexing on Wesley Snipes (122.57× the country average).

Demographically, the Mo' Better Blues audience skews more female with an average age of 51.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mo' Better Blues fan in United States is more female, around 51.2 years old, with strong Patriotism tendencies and a notable affinity for Wesley Snipes.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mo' Better Blues profile in United States.

Audience size
286K
in United States
Gender
61.1%♀
38.9% male
Age
51.2
average years
Country rank
#49544
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mo' Better Blues viewers

61.1% are female, 38.9% are male, average age 51.2.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Mo' Better Blues audience in United States
MetricValue
Female61.1%
Male38.9%
Average age51.2
Estimated audience size285,836
Fig. 03

Age distribution

Ø 51.2
average years
Age distribution of the Mo' Better Blues audience in United States
Age bracketShare%
16-193%
20-294%
30-3914%
40-4928%
50+52%
Fig. 04

Worldwide distribution

67.2%

of the worldwide Mo' Better Blues audience comes from United States.

Worldwide audience distribution share by country for Mo' Better Blues
CountryShare
United States67.2%
France7.6%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mo' Better Blues audience in United States is strongest.

Fig. 05

Top regions by affinity

Mo' Better Blues fans by region: top regions in United States
#RegionReachAffinity×
01Utah~8K3.11×
02Maryland~10K2.01×
03Georgia~20K1.99×
04Washington, District of Columbia~2K1.75×
05Louisiana~6K1.61×
06Mississippi~4K1.46×
07New York~20K1.39×
08North Carolina~10K1.33×
09Alabama~5K1.33×
10Texas~30K1.22×
11Virginia~9K1.22×
12Nevada~3K1.21×
13Delaware<1K1.21×
14Illinois~10K1.19×
15South Carolina~5K1.16×
16Michigan~8K1.10×
17Missouri~5K1.10×
18Oklahoma~4K1.08×
19New Jersey~8K1.05×
20Pennsylvania~10K1.04×
21Tennessee~6K1.03×
22Idaho~1K1.00×
23Arkansas~2K0.99×
24Connecticut~3K0.95×
25California~30K0.94×
26Ohio~9K0.94×
27Alaska<1K0.92×
28North Dakota<1K0.92×
29Vermont<1K0.92×
30Rhode Island<1K0.91×
31South Dakota<1K0.91×
32Indiana~5K0.89×
33Montana<1K0.89×
34Kansas~2K0.88×
35West Virginia~1K0.86×
36Maine<1K0.86×
37Florida~20K0.85×
38Massachusetts~5K0.85×
39Hawaii~1K0.85×
40New Hampshire<1K0.85×
41New Mexico~1K0.84×
42Oregon~3K0.83×
43Nebraska~1K0.83×
44Kentucky~3K0.82×
45Arizona~5K0.78×
46Iowa~2K0.77×
47Minnesota~3K0.76×
48Wisconsin~3K0.75×
49Washington~4K0.73×
50Colorado~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Mo' Better Blues, United States
0.71×1.00×3.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mo' Better Blues audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mo' Better Blues audience
#·InterestCategoryAffinity×
01Wesley SnipesMovies & TV122.57×
02Chadwick BosemanMovies & TV79.64×
03Spike LeeMovies & TV23.45×
04Kerry WashingtonMovies & TV19.41×
05Jordan PeeleMovies & TV17.52×
06Josh BrolinMovies & TV13.69×
07Burj KhalifaTravel & Leisure12.86×
08Ariel WinterMovies & TV11.53×
09Virgin AtlanticTravel & Leisure11.28×
10Thandie NewtonMovies & TV9.58×
11Adam DeVineMovies & TV9.45×
12Mark ZuckerbergBusiness & Career9.14×
13Christopher LloydMovies & TV8.36×
14E! NewsMovies & TV5.89×
15PoliticoPolitics & Society4.85×
16Sex and the CityMovies & TV4.32×
17Diane KeatonMovies & TV3.25×
18TMZInternet & Social Media2.38×
19MSNNews2.27×
20Pizza HutFood & Beverages1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mo' Better Blues audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mo' Better Blues audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Community OrientationOPEN1.58×
Career OrientationPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mo' Better Blues audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Pet OwnershipJOY0.79×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mo' Better Blues have in United States?

Mo' Better Blues has an estimated audience of 285,836 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mo' Better Blues viewers?

61.1% of Mo' Better Blues fans are female, 38.9% are male, with an average age of 51.2 years.

03

Which brands do Mo' Better Blues fans like most?

Mo' Better Blues fans show strongest brand affinity for Wesley Snipes (122.57×), Chadwick Boseman (79.64×), and Spike Lee (23.45×) over the country average.

04

Where do Mo' Better Blues fans live in United States?

Mo' Better Blues fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mo' Better Blues fans also like?

Beyond Mo' Better Blues itself, the audience over-indexes on Chadwick Boseman (79.64×), Spike Lee (23.45×), Kerry Washington (19.41×), and Jordan Peele (17.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mo' Better Blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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