Mo' Better Blues Audience in United States
Mo' Better Blues has an estimated audience of 293,824 people in United States. 61.1% are female, 38.9% are male, average age 51.2. Top brand affinities: Jezebel (film), Israel, JamBase, Elsword, Nationality.
Top brand affinities include Jezebel (film), Israel, JamBase, with strongest over-indexing on Jezebel (film) (9.87× the country average). Demographically, the Mo' Better Blues audience skews more female with an average age of 51.2, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Mo' Better Blues fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 51.2 |
| Estimated audience size | 293,824 |
Audience persona
The typical Mo' Better Blues fan in United States is more female, around 51.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jezebel (film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jezebel (film) | 9.87× | Movies & TV |
| Israel | 2.67× | Travel & Leisure |
| JamBase | 12.73× | Music & Radio |
| Elsword | 15.68× | Games |
| Nationality | 1.71× | Politics & Society |
| Cam Ward | 2.82× | Sports |
| 3D printing | 1.59× | Technology & Electronics |
| Justice | 1.67× | Politics & Society |
| Euphonium | 9.06× | Music & Radio |
| Home staging | 2.49× | Home & Garden |
| Jeep Wagoneer | 2.57× | Cars & Mobility |
| IS (Infinite Stratos) | 1.72× | Literature |
| Anderson Silva (kickboxer) | 4.57× | Sports |
| Hudson, New York | 5.51× | Travel & Leisure |
| Iron Man (film) | 1.98× | Movies & TV |
| Corona (band) | 2.3× | Music & Radio |
| Mortgage insurance | 1.78× | Business & Career |
| Graham Greene | 2.39× | Literature |
| Captain America (1990 film) | 1.67× | Movies & TV |
| On the Border Mexican Grill & Cantina | 2.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.42 |
| Urban Lifestyle | OPEN | 1.28 |
| Career Orientation | POWER | 1.28 |
| Quality Awareness | PREMIUM | 1.26 |
| Community Orientation | OPEN | 1.25 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.4% |
| France | 7.8% |
| United Kingdom | 6.3% |
See Mo' Better Blues audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Mo' Better Blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.