Mo' Better Blues Audience in United States
Mo' Better Blues has an estimated audience of 293,824 people in United States. 61.1% are female, 38.9% are male, average age 51.2. Top brand affinities: Wesley Snipes, Chadwick Boseman, Autism Awareness, Diabetes mellitus awareness, Microblogging.
Top brand affinities include Wesley Snipes, Chadwick Boseman, Autism Awareness, with strongest over-indexing on Wesley Snipes (68.31× the country average). Demographically, the Mo' Better Blues audience skews more female with an average age of 51.2, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Mo' Better Blues fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 51.2 |
| Estimated audience size | 293,824 |
Audience persona
The typical Mo' Better Blues fan in United States is more female, around 51.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wesley Snipes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wesley Snipes | 68.31× | Movies & TV |
| Chadwick Boseman | 47.29× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| MSN | 5.33× | News |
| Income tax | 13.19× | Business & Career |
| Staples (Canada) | 5.22× | Business & Career |
| Spike Lee | 17.78× | Movies & TV |
| Kerry Washington | 13.74× | Movies & TV |
| Mark Zuckerberg | 10.07× | Business & Career |
| Columbia University | 12.3× | Business & Career |
| Adam DeVine | 16.02× | Movies & TV |
| Deion Sanders | 7.61× | Sports |
| Alicia Silverstone | 10.83× | Movies & TV |
| Kia Sportage | 15.68× | Cars & Mobility |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Josh Brolin | 9.87× | Movies & TV |
| Superman | 1.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.42 |
| Urban Lifestyle | OPEN | 1.28 |
| Career Orientation | POWER | 1.28 |
| Quality Awareness | PREMIUM | 1.26 |
| Community Orientation | OPEN | 1.25 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.4% |
| France | 7.8% |
| United Kingdom | 6.3% |
See Mo' Better Blues audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Mo' Better Blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.