M.O.D. Audience in United States

M.O.D. logo

M.O.D. has an estimated audience of 1,235,051 people in United States. 55.1% are female, 44.9% are male, average age 36.8. Top regions: Texas, California, Florida. Top brand affinities: Governor of Michigan, Israel, Goop, Vocal harmony, Regional styles of Mexican music.

The average M.O.D. fan in United States is 36.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Governor of Michigan, Israel, Goop, with strongest over-indexing on Governor of Michigan (6.49× the country average). Demographically, the M.O.D. audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of M.O.D. fans

Demographic split for M.O.D. audience in United States
MetricValue
Female55.1%
Male44.9%
Average age36.8
Estimated audience size1,235,051

Audience persona

The typical M.O.D. fan in United States is more female, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for M.O.D. in United States
RegionReachAffinity
Texas172,6781.63×
California141,0301.04×
Florida75,0090.9×
Washington68,6642.77×
New York59,6650.86×
Illinois57,7591.4×
Pennsylvania40,3660.97×
Arizona39,5091.57×
North Carolina39,4211.06×
Georgia35,3180.93×
Oregon32,0672.27×
Missouri31,9761.61×
Ohio31,6620.83×
Virginia30,7621.02×
Michigan29,5380.91×
Colorado24,1351.24×
New Jersey22,2660.71×
Tennessee21,7110.88×
Indiana20,7090.92×
Maryland20,5140.97×
South Carolina19,3501.04×
Wisconsin18,4530.99×
Massachusetts18,2190.75×
Louisiana16,2611.02×
Kentucky15,9881.03×
Alabama15,4760.9×
Minnesota14,2460.81×
Oklahoma13,8201.01×
Utah12,1191.1×
Nevada9,6430.81×
Kansas9,4530.97×
Arkansas9,0340.89×
Mississippi9,0160.89×
Connecticut8,7900.71×
Iowa8,3440.82×
Idaho7,8601.27×
Nebraska5,2460.85×
West Virginia4,7160.82×
New Mexico4,6330.75×
Montana4,1021.2×
Hawaii4,0570.76×
Maine3,3460.76×
New Hampshire3,0580.63×
Washington, District of Columbia2,8720.77×
Rhode Island2,6080.66×
Delaware2,3730.7×
Alaska2,3210.88×
South Dakota2,0880.73×
North Dakota1,8390.72×
Vermont1,3900.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for M.O.D. audience
BrandAffinityCategory
Governor of Michigan6.49×Politics & Society
Israel1.85×Travel & Leisure
Goop4.18×Internet & Social Media
Vocal harmony3.16×Music & Radio
Regional styles of Mexican music1.82×Music & Radio
Grinch2.53×Movies & TV
Historic site2.59×Arts & Culture
Wok3.94×Food & Beverages
Hipster5.33×Politics & Society
Wikia1.88×Internet & Social Media
Hibachi4.19×Food & Beverages
El Paso County, Colorado6.71×Travel & Leisure
Fairy godmother3.86×Literature
Google Home3.31×Technology & Electronics
Cherish (group)5.26×Music & Radio
Home staging2.51×Home & Garden
Nebraska Cornhuskers football1.72×Sports
Noodle (Gorillaz)1.7×Music & Radio
Jesse Plemons1.59×Movies & TV
Urban horticulture1.61×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by M.O.D. audience
TraitClusterScore
Risk AppetiteTHRILL1.78
Luxury OrientationPREMIUM1.68
DIY MentalityTHRILL1.47
Early Adopter MentalityPOWER1.39
Family OrientationCONSERVATISM1.35
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for M.O.D.
CountryShare
United States14.2%
Indonesia12.9%
Brazil12.5%

See M.O.D. audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does M.O.D. have in United States?

M.O.D. has an estimated audience of 1,235,051 people in United States, concentrated in Texas and California.

What is the gender split and age of M.O.D. fans?

55.1% of M.O.D. fans are female, 44.9% are male, with an average age of 36.8 years.

Which brands do M.O.D. fans like most?

M.O.D. fans show strongest brand affinity for Governor of Michigan (6.49×), Israel (1.85×), and Goop (4.18×) over the country average.

Where do M.O.D. fans live in United States?

M.O.D. fans in United States are most concentrated in Texas (reach 172,678), California (reach 141,030), and Florida (reach 75,009). These three regions account for the largest share of the active audience.

What other brands do M.O.D. fans also like?

Beyond M.O.D. itself, the audience over-indexes on Israel (1.85×), Goop (4.18×), Vocal harmony (3.16×), and Regional styles of Mexican music (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for M.O.D.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.