Rascasse Audience Intelligence

Mompreneur Audience in United States

A data profile of the people who buy, follow and care about Mompreneur in United States — modelled from more than twelve digital signal sources. Mompreneur has an estimated audience of 758,206 people in United States.

#59among Entrepreneur in United States#9741among Topic in United States#1790in Business & Career

The average Mompreneur fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motivational speaking, Freelancer, Mortgage loans, with strongest over-indexing on Motivational speaking (6.03× the country average).

Demographically, the Mompreneur audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mompreneur fan in United States is more female, around 41.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Motivational speaking.

Category: Business & Career · Type: Topic · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mompreneur profile in United States.

Audience size
758K
in United States
Gender
76.1%♀
23.9% male
Age
41.2
average years
Country rank
#28443
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mompreneur fans

76.1% are female, 23.9% are male, average age 41.2.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for Mompreneur audience in United States
MetricValue
Female76.1%
Male23.9%
Average age41.2
Estimated audience size758,206
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Mompreneur audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

42.8%

of the worldwide Mompreneur audience comes from United States.

Worldwide audience distribution share by country for Mompreneur
CountryShare
United States42.8%
India7.6%
Philippines6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mompreneur audience in United States is strongest.

Fig. 05

Top regions by affinity

Mompreneur fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K1.27×
02Alaska~2K1.25×
03South Dakota~2K1.21×
04North Dakota~2K1.20×
05Vermont~2K1.19×
06Montana~2K1.17×
07Delaware~2K1.15×
08Rhode Island~3K1.14×
09West Virginia~4K1.08×
10New Hampshire~3K1.08×
11Maine~3K1.08×
12Idaho~4K1.07×
13Washington, District of Columbia~2K1.03×
14Mississippi~6K1.02×
15Nebraska~4K1.00×
16New Mexico~4K0.99×
17Arkansas~6K0.98×
18Oklahoma~8K0.96×
19Iowa~6K0.96×
20Kansas~6K0.96×
21Georgia~20K0.94×
22South Carolina~10K0.93×
23Louisiana~9K0.93×
24Nevada~7K0.93×
25Utah~6K0.93×
26Alabama~10K0.92×
27Kentucky~9K0.92×
28Connecticut~7K0.92×
29Maryland~10K0.91×
30Oregon~8K0.90×
31Arizona~10K0.88×
32Missouri~10K0.88×
33Wisconsin~10K0.88×
34Minnesota~10K0.88×
35Tennessee~10K0.87×
36Indiana~10K0.87×
37Florida~40K0.86×
38New Jersey~20K0.86×
39Virginia~20K0.86×
40Colorado~10K0.86×
41North Carolina~20K0.85×
42Michigan~20K0.85×
43Washington~10K0.84×
44Massachusetts~10K0.84×
45Ohio~20K0.83×
46Texas~50K0.81×
47Pennsylvania~20K0.81×
48Illinois~20K0.77×
49New York~30K0.74×
50California~60K0.72×
Fig. 06

Affinity by region

Affinity by region — Mompreneur, United States
0.72×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mompreneur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mompreneur audience
#·InterestCategoryAffinity×
01Afghanistan national cricket teamSports31.95×
02Friendly'sFood & Beverages12.01×
03FreelancerBusiness & Career7.22×
04Motivational speakingBusiness & Career6.03×
05FlightAwareTravel & Leisure5.86×
06Self-employmentBusiness & Career5.10×
07Online bankingBusiness & Career4.43×
08Discount storesShopping3.75×
09QVCMovies & TV3.75×
10Mortgage loansBusiness & Career3.29×
11FedExBusiness & Career3.29×
12InnovationBusiness & Career3.27×
13Shopping mallsShopping2.85×
14Self-loveHealth2.58×
15TMZInternet & Social Media2.27×
16Pizza HutFood & Beverages2.11×
17McDonald'sFood & Beverages2.05×
18AirbnbTravel & Leisure2.01×
19PinterestInternet & Social Media2.00×
20FurnitureHome & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mompreneur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mompreneur audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.46×
Career OrientationPOWER2.34×
Risk AppetiteTHRILL1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mompreneur audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
DIY MentalityTHRILL0.83×
Healthy LifestyleBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mompreneur have in United States?

Mompreneur has an estimated audience of 758,206 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mompreneur fans?

76.1% of Mompreneur fans are female, 23.9% are male, with an average age of 41.2 years.

03

Which brands do Mompreneur fans like most?

Mompreneur fans show strongest brand affinity for Motivational speaking (6.03×), Freelancer (7.22×), and Mortgage loans (3.29×) over the country average.

04

Where do Mompreneur fans live in United States?

Mompreneur fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mompreneur fans also like?

Beyond Mompreneur itself, the audience over-indexes on Freelancer (7.22×), Mortgage loans (3.29×), Discount stores (3.75×), and Self-employment (5.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entrepreneur audiences in United States

See Mompreneur audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mompreneur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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