Mompreneur Audience in United States

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Mompreneur has an estimated audience of 758,206 people in United States. 76.1% are female, 23.9% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Livemusic, Motivational speaking, Freelancer, Self-employment, Planet Fitness.

The average Mompreneur fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Livemusic, Motivational speaking, Freelancer, with strongest over-indexing on Livemusic (6.19× the country average). Demographically, the Mompreneur audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Entrepreneur

Demographics of Mompreneur fans

Demographic split for Mompreneur audience in United States
MetricValue
Female76.1%
Male23.9%
Average age41.2
Estimated audience size758,206

Audience persona

The typical Mompreneur fan in United States is more female, around 41.2 years old, with strong Risk Appetite tendencies and a notable affinity for Livemusic.

Top regions in United States

Top regions ranked by reach for Mompreneur in United States
RegionReachAffinity
California61,2270.73×
Texas51,5370.79×
Florida41,3360.81×
New York28,3180.67×
Georgia20,7800.89×
Pennsylvania16,5070.65×
North Carolina16,5060.72×
Ohio14,8580.64×
Michigan14,1620.71×
Virginia13,8340.75×
Illinois13,7940.55×
New Jersey13,1590.68×
Arizona11,7570.76×
Maryland10,8970.84×
Tennessee9,1750.6×
South Carolina9,1090.8×
Washington8,3770.55×
Massachusetts7,7510.52×
Hawaii7,1712.2×
Indiana7,1690.52×
Alabama6,6670.63×
Oklahoma6,6100.79×
Colorado6,4670.54×
Louisiana6,3670.65×
Minnesota5,8730.54×
Mississippi5,8180.93×
Missouri5,6200.46×
Wisconsin5,3210.47×
Arkansas5,1690.83×
Connecticut4,7630.63×
Nevada4,7300.64×
Kentucky4,5920.48×
West Virginia4,4341.26×
Alaska4,4252.73×
Iowa4,2120.67×
Kansas4,0950.69×
Idaho4,0941.08×
Oregon4,0850.47×
Utah4,0610.6×
Montana3,8571.83×
South Dakota3,8072.17×
North Dakota3,7072.38×
New Hampshire3,6531.22×
Wyoming3,5873.19×
Nebraska3,5770.94×
New Mexico3,5590.94×
Rhode Island3,5281.46×
Maine3,5261.3×
Vermont3,4702.61×
Delaware3,1591.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mompreneur audience
BrandAffinityCategory
Livemusic6.19×Music & Radio
Motivational speaking6.24×Business & Career
Freelancer8.03×Business & Career
Self-employment5.8×Business & Career
Planet Fitness2.81×Sports
Diaper bag4.63×Kids & Family
Hair Extensions4.12×Beauty & Wellness
Lace wig3.44×Beauty & Wellness
Child development4.53×Business & Career
TikTok1.77×Internet & Social Media
MSN2.24×News
Deion Sanders5.61×Sports
Long hair3.65×Beauty & Wellness
Self-love2.78×Health
Tory Burch4.03×Fashion & Accessoires
Hair straightening3.35×Beauty & Wellness
Designer clothing3.58×Fashion & Accessoires
Happiness1.69×Health
LinkedIn1.94×Internet & Social Media
Hobby Lobby2.03×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mompreneur audience
TraitClusterScore
Risk AppetiteTHRILL1.93
Career OrientationPOWER1.89
Price SensitivityPREMIUM1.85
TravellingTHRILL1.77
Community OrientationOPEN1.7
Design AffinityPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Mompreneur
CountryShare
United States42.8%
India7.6%
Philippines6.3%

See Mompreneur audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Mompreneur have in United States?

Mompreneur has an estimated audience of 758,206 people in United States, concentrated in California and Texas.

What is the gender split and age of Mompreneur fans?

76.1% of Mompreneur fans are female, 23.9% are male, with an average age of 41.2 years.

Which brands do Mompreneur fans like most?

Mompreneur fans show strongest brand affinity for Livemusic (6.19×), Motivational speaking (6.24×), and Freelancer (8.03×) over the country average.

Where do Mompreneur fans live in United States?

Mompreneur fans in United States are most concentrated in California (reach 61,227), Texas (reach 51,537), and Florida (reach 41,336). These three regions account for the largest share of the active audience.

What other brands do Mompreneur fans also like?

Beyond Mompreneur itself, the audience over-indexes on Motivational speaking (6.24×), Freelancer (8.03×), Self-employment (5.8×), and Planet Fitness (2.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mompreneur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.