Monosodium glutamate Audience in United States

Monosodium glutamate logo

Monosodium glutamate has an estimated audience of 1,325,741 people in United States. 70.7% are female, 29.3% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Historic site, Lulu 黃路梓茵, Grinch.

The average Monosodium glutamate fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Historic site, with strongest over-indexing on Goop (5.52× the country average). Demographically, the Monosodium glutamate audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Monosodium glutamate fans

Demographic split for Monosodium glutamate audience in United States
MetricValue
Female70.7%
Male29.3%
Average age36.7
Estimated audience size1,325,741

Audience persona

The typical Monosodium glutamate fan in United States is more female, around 36.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Monosodium glutamate in United States
RegionReachAffinity
California135,9990.93×
Texas121,5841.07×
Florida88,5090.99×
New York69,8950.94×
Georgia42,5901.04×
North Carolina41,5071.04×
Illinois40,6190.92×
Pennsylvania39,2460.88×
Ohio37,7750.92×
Virginia36,3871.13×
Massachusetts33,7001.29×
Michigan31,9280.92×
New Jersey29,4090.87×
Washington29,2421.1×
Tennessee28,9601.09×
Arizona24,1050.89×
Missouri23,0561.08×
Indiana21,9860.91×
Maryland21,9810.96×
Colorado20,2500.97×
South Carolina20,0111×
Wisconsin19,4780.98×
Alabama19,1521.03×
Minnesota18,6010.98×
Louisiana18,2721.07×
Kentucky17,8881.08×
Oklahoma17,5911.19×
Oregon15,6151.03×
Mississippi12,1761.11×
Arkansas12,1311.11×
Connecticut12,1240.91×
Nevada11,5960.9×
Utah11,5760.98×
Kansas11,1571.07×
Iowa9,8850.91×
Hawaii9,3081.63×
Idaho7,2311.09×
Nebraska6,4300.97×
New Mexico6,3070.95×
West Virginia5,6370.91×
New Hampshire4,5760.88×
Maine4,3940.93×
Alaska3,6851.3×
Montana3,5270.96×
Washington, District of Columbia3,5000.88×
Rhode Island3,1590.75×
Delaware2,9080.8×
South Dakota2,7660.9×
North Dakota2,7161×
Vermont1,9990.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monosodium glutamate audience
BrandAffinityCategory
Goop5.52×Internet & Social Media
Governor of Michigan6.85×Politics & Society
Historic site3.77×Arts & Culture
Lulu 黃路梓茵2.21×Movies & TV
Grinch2.9×Movies & TV
Wok4.65×Food & Beverages
Mathcore5.42×Music & Radio
Hibachi5.3×Food & Beverages
Google Home4.36×Technology & Electronics
Fairy godmother4.99×Literature
headspace6.16×Health
Vocal harmony2.9×Music & Radio
Grace Slick5.33×Music & Radio
Kansas1.54×Travel & Leisure
Cherish (group)6.42×Music & Radio
Hipster5.31×Politics & Society
El Paso County, Colorado6.68×Travel & Leisure
TV Fanatic5.45×Movies & TV
No Escape (1994 film)5.6×Movies & TV
Elsword7.76×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monosodium glutamate audience
TraitClusterScore
Healthy LifestyleBALANCE1.47
Early Adopter MentalityPOWER1.44
ExtroversionTHRILL1.41
IndulgenceJOY1.34
DIY MentalityTHRILL1.29
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Monosodium glutamate
CountryShare
United States52.8%
Taiwan8.3%
Indonesia7.1%

See Monosodium glutamate audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Monosodium glutamate have in United States?

Monosodium glutamate has an estimated audience of 1,325,741 people in United States, concentrated in California and Texas.

What is the gender split and age of Monosodium glutamate fans?

70.7% of Monosodium glutamate fans are female, 29.3% are male, with an average age of 36.7 years.

Which brands do Monosodium glutamate fans like most?

Monosodium glutamate fans show strongest brand affinity for Goop (5.52×), Governor of Michigan (6.85×), and Historic site (3.77×) over the country average.

Where do Monosodium glutamate fans live in United States?

Monosodium glutamate fans in United States are most concentrated in California (reach 135,999), Texas (reach 121,584), and Florida (reach 88,509). These three regions account for the largest share of the active audience.

What other brands do Monosodium glutamate fans also like?

Beyond Monosodium glutamate itself, the audience over-indexes on Governor of Michigan (6.85×), Historic site (3.77×), Lulu 黃路梓茵 (2.21×), and Grinch (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monosodium glutamate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.