Monterey, California Audience in United States

Monterey, California logo

Monterey, California has an estimated audience of 749,675 people in United States. 57.9% are female, 42.1% are male, average age 42.8. Top regions: California, New York, Texas. Top brand affinities: Israel, Life of Pi, Barclays Center, Rajasthan, Academy Award for Best Production Design.

The average Monterey, California fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Life of Pi, Barclays Center, with strongest over-indexing on Israel (3.75× the country average). Demographically, the Monterey, California audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Monterey, California fans

Demographic split for Monterey, California audience in United States
MetricValue
Female57.9%
Male42.1%
Average age42.8
Estimated audience size749,675

Audience persona

The typical Monterey, California fan in United States is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Monterey, California in United States
RegionReachAffinity
California562,2578.48×
New York67,3901.61×
Texas61,2360.95×
Florida33,4170.66×
Tennessee28,8711.92×
North Carolina26,2271.16×
Georgia22,6030.98×
Washington21,2291.41×
Illinois18,9890.76×
Virginia17,8790.98×
Arizona17,3131.13×
Nevada16,1762.23×
New Jersey14,5690.76×
South Carolina13,9521.24×
Indiana13,3720.98×
Pennsylvania13,3340.53×
Massachusetts12,7480.86×
Colorado12,7021.07×
Ohio11,7670.51×
Oregon11,0991.29×
Michigan10,0770.51×
Maryland8,5300.66×
Wisconsin7,6750.68×
Minnesota7,5080.7×
Utah7,3321.09×
Missouri7,1470.59×
Oklahoma6,8890.83×
Iowa6,5741.06×
Alabama6,0410.58×
Louisiana5,9510.62×
Connecticut5,4510.72×
Kentucky4,9660.53×
Kansas4,3450.74×
Hawaii4,0261.25×
Idaho3,7621×
Arkansas3,4040.55×
New Mexico3,1810.85×
Mississippi2,9220.47×
Washington, District of Columbia2,6981.2×
Nebraska2,5840.69×
West Virginia1,6020.46×
New Hampshire1,4760.5×
Montana1,4720.71×
Rhode Island1,2980.54×
Maine1,2970.48×
Alaska1,2090.75×
Vermont9790.74×
Delaware8770.42×
South Dakota7740.45×
North Dakota7530.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monterey, California audience
BrandAffinityCategory
Israel3.75×Travel & Leisure
Life of Pi16.23×Movies & TV
Barclays Center16.23×Sports
Rajasthan16.23×Travel & Leisure
Academy Award for Best Production Design16.23×Movies & TV
Cam Ward3.34×Sports
Sinaloa3.14×Travel & Leisure
Kendra Scott2.51×Fashion & Accessoires
Omaha Storm Chasers16.23×Sports
Karbala6.51×Travel & Leisure
Huddle (software)6.95×Technology & Electronics
Jeep Wagoneer3.62×Cars & Mobility
Kerala4×Travel & Leisure
Ken Burns4.32×Movies & TV
Corona (band)3.35×Music & Radio
Jesse Plemons1.98×Movies & TV
Pro-Ject2.32×Music & Radio
edureka20.25×Business & Career
San Pellegrino3.94×Food & Beverages
Justice1.52×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monterey, California audience
TraitClusterScore
TravellingTHRILL1.69
PatriotismCONSERVATISM1.51
Design AffinityPREMIUM1.33
IndulgenceJOY1.26
Community OrientationOPEN1.2
Healthy LifestyleBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Monterey, California
CountryShare
United States73.6%
Brazil4.5%
United Kingdom3.6%

See Monterey, California audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Monterey, California have in United States?

Monterey, California has an estimated audience of 749,675 people in United States, concentrated in California and New York.

What is the gender split and age of Monterey, California fans?

57.9% of Monterey, California fans are female, 42.1% are male, with an average age of 42.8 years.

Which brands do Monterey, California fans like most?

Monterey, California fans show strongest brand affinity for Israel (3.75×), Life of Pi (16.23×), and Barclays Center (16.23×) over the country average.

Where do Monterey, California fans live in United States?

Monterey, California fans in United States are most concentrated in California (reach 562,257), New York (reach 67,390), and Texas (reach 61,236). These three regions account for the largest share of the active audience.

What other brands do Monterey, California fans also like?

Beyond Monterey, California itself, the audience over-indexes on Life of Pi (16.23×), Barclays Center (16.23×), Rajasthan (16.23×), and Academy Award for Best Production Design (16.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monterey, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.