Monument Valley Audience in United States

Monument Valley logo

Monument Valley has an estimated audience of 568,134 people in United States. 45.7% are female, 54.3% are male, average age 46.1. Top regions: Arizona, California, Utah. Top brand affinities: Lulu 黃路梓茵, Natural rubber, Glossier, Keenan Allen, Israel.

The average Monument Valley fan in United States is 46.1 years old, balanced, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Utah. Top brand affinities include Lulu 黃路梓茵, Natural rubber, Glossier, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Monument Valley audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Monument Valley fans

Demographic split for Monument Valley audience in United States
MetricValue
Female45.7%
Male54.3%
Average age46.1
Estimated audience size568,134

Audience persona

The typical Monument Valley fan in United States is balanced, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Monument Valley in United States
RegionReachAffinity
Arizona86,0777.42×
California70,5961.13×
Utah35,1766.91×
Texas30,2740.62×
Florida20,2440.53×
New York19,8630.63×
Colorado16,3031.82×
Illinois12,1880.64×
Nevada11,0722.01×
Washington10,9430.96×
Pennsylvania9,7690.51×
Ohio9,4560.54×
North Carolina8,9620.52×
Georgia8,8890.51×
Virginia8,1370.59×
Michigan8,1360.55×
New Mexico8,1152.85×
New Jersey7,3020.51×
Massachusetts7,1580.64×
Tennessee7,1470.63×
Missouri6,4460.7×
Oregon6,2710.96×
Indiana5,8240.56×
Minnesota5,6000.69×
Wisconsin5,5020.64×
Maryland4,7040.48×
Oklahoma4,3890.7×
Alabama4,1320.52×
Kentucky4,1140.58×
South Carolina3,8540.45×
Louisiana3,5400.48×
Arkansas3,1540.67×
Connecticut3,1310.55×
Idaho2,9421.03×
Kansas2,9210.65×
Iowa2,8510.61×
Montana2,0001.27×
Mississippi1,8380.39×
Nebraska1,7950.63×
Hawaii1,5360.63×
New Hampshire1,3250.59×
Washington, District of Columbia1,2460.73×
West Virginia1,2410.47×
Maine1,1520.57×
Wyoming1,1331.35×
South Dakota9660.74×
Rhode Island9420.52×
Alaska8840.73×
Delaware6820.43×
North Dakota6440.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monument Valley audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Natural rubber13.16×Cars & Mobility
Glossier20×Beauty & Wellness
Keenan Allen20×Sports
Israel3.78×Travel & Leisure
Nebraska Cornhuskers13.68×Sports
Historic site6.48×Arts & Culture
St. Ives20×Travel & Leisure
Cherish (group)14.62×Music & Radio
Minnesota2.06×Travel & Leisure
Square foot gardening20×Home & Garden
Halsey, Oregon9.28×Travel & Leisure
Vocal harmony4.76×Music & Radio
Jeep Grand Cherokee (WJ)6.46×Cars & Mobility
College of the Holy Cross15.41×Business & Career
Hope For Paws20×Pets & Animals
Jeep Wagoneer5.43×Cars & Mobility
Voter registration4.46×Politics & Society
Personalised Gifts3.74×Home & Garden
Home staging3.71×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monument Valley audience
TraitClusterScore
PatriotismCONSERVATISM3.41
Community OrientationOPEN2.09
Risk AppetiteTHRILL2.08
TravellingTHRILL1.96
Design AffinityPREMIUM1.77
Early Adopter MentalityPOWER1.72

Worldwide distribution

Worldwide audience distribution share by country for Monument Valley
CountryShare
United States32.2%
Japan6.6%
Italy6.2%

See Monument Valley audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Monument Valley have in United States?

Monument Valley has an estimated audience of 568,134 people in United States, concentrated in Arizona and California.

What is the gender split and age of Monument Valley fans?

45.7% of Monument Valley fans are female, 54.3% are male, with an average age of 46.1 years.

Which brands do Monument Valley fans like most?

Monument Valley fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Natural rubber (13.16×), and Glossier (20×) over the country average.

Where do Monument Valley fans live in United States?

Monument Valley fans in United States are most concentrated in Arizona (reach 86,077), California (reach 70,596), and Utah (reach 35,176). These three regions account for the largest share of the active audience.

What other brands do Monument Valley fans also like?

Beyond Monument Valley itself, the audience over-indexes on Natural rubber (13.16×), Glossier (20×), Keenan Allen (20×), and Israel (3.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monument Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.