Rascasse Audience Intelligence

Monument Valley Audience in United States

A data profile of the people who buy, follow and care about Monument Valley in United States — modelled from more than twelve digital signal sources. Monument Valley has an estimated audience of 568,134 people in United States.

#73among POI in United States#3457among POI in United States#2681in Travel & Leisure

The average Monument Valley fan in United States is 46.1 years old, balanced, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Utah.

Top brand affinities include Band of Brothers, Longchamp, Sherwin-Williams, with strongest over-indexing on Band of Brothers (15.63× the country average).

Demographically, the Monument Valley audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monument Valley fan in United States is balanced, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Band of Brothers.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monument Valley profile in United States.

Audience size
568K
in United States
Gender
45.7%♀
54.3% male
Age
46.1
average years
Country rank
#33957
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monument Valley fans

45.7% are female, 54.3% are male, average age 46.1.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Monument Valley audience in United States
MetricValue
Female45.7%
Male54.3%
Average age46.1
Estimated audience size568,134
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Monument Valley audience in United States
Age bracketShare%
16-199%
20-2914%
30-3915%
40-4920%
50+42%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Monument Valley audience comes from United States.

Worldwide audience distribution share by country for Monument Valley
CountryShare
United States32.1%
Japan6.7%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monument Valley audience in United States is strongest.

Fig. 05

Top regions by affinity

Monument Valley fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~90K7.33×
02Utah~40K7.13×
03New Mexico~8K2.89×
04Nevada~10K1.97×
05Colorado~20K1.73×
06Wyoming~1K1.41×
07Montana~2K1.30×
08California~70K1.06×
09Idaho~3K1.02×
10Oregon~6K0.93×
11Washington~10K0.91×
12South Dakota~1K0.82×
13Alaska<1K0.81×
14Washington, District of Columbia~1K0.73×
15Oklahoma~4K0.71×
16Missouri~6K0.69×
17Arkansas~3K0.69×
18Minnesota~5K0.67×
19Nebraska~2K0.67×
20Kansas~3K0.66×
21North Dakota<1K0.66×
22Hawaii~2K0.65×
23Wisconsin~5K0.64×
24New Hampshire~1K0.64×
25Tennessee~7K0.63×
26Iowa~3K0.63×
27Maine~1K0.63×
28Illinois~10K0.62×
29Massachusetts~7K0.62×
30Texas~30K0.60×
31Kentucky~4K0.59×
32New York~20K0.58×
33Virginia~8K0.57×
34Connecticut~3K0.56×
35Rhode Island~1K0.56×
36Indiana~6K0.55×
37West Virginia~1K0.55×
38Alabama~4K0.54×
39Ohio~9K0.53×
40Michigan~8K0.53×
41North Carolina~9K0.52×
42Louisiana~4K0.52×
43Florida~20K0.51×
44Pennsylvania~10K0.50×
45New Jersey~7K0.50×
46Delaware<1K0.50×
47Georgia~9K0.49×
48Maryland~5K0.48×
49South Carolina~4K0.46×
50Mississippi~2K0.45×
Fig. 06

Affinity by region

Affinity by region — Monument Valley, United States
0.45×1.00×7.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monument Valley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monument Valley audience
#·InterestCategoryAffinity×
01LittleBigPlanetGames37.17×
02LongchampFashion & Accessoires20.00×
03Corriere della SeraNews20.00×
04La RepubblicaNews20.00×
05A Million Ways to Die in the WestMovies & TV20.00×
06LibreOfficeTechnology & Electronics20.00×
07EasyJetTravel & Leisure18.92×
08RyanairTravel & Leisure18.48×
09Band of BrothersMovies & TV15.63×
10RCITravel & Leisure14.08×
11Private JetsCars & Mobility13.91×
12Felicity JonesMovies & TV12.95×
13Škoda AutoCars & Mobility11.83×
14Sherwin-WilliamsBusiness & Career9.13×
15Berlin WallTravel & Leisure6.95×
16Tom HardyMovies & TV6.53×
17Non-alcoholic beverageFood & Beverages4.08×
18Rail transportTravel & Leisure3.42×
19Britney SpearsMusic & Radio2.90×
20MenardsHome & Garden2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monument Valley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monument Valley audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.49×
Family OrientationCONSERVATISM2.08×
Community OrientationOPEN1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monument Valley audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Price SensitivityPREMIUM0.94×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monument Valley have in United States?

Monument Valley has an estimated audience of 568,134 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Monument Valley fans?

45.7% of Monument Valley fans are female, 54.3% are male, with an average age of 46.1 years.

03

Which brands do Monument Valley fans like most?

Monument Valley fans show strongest brand affinity for Band of Brothers (15.63×), Longchamp (20×), and Sherwin-Williams (9.13×) over the country average.

04

Where do Monument Valley fans live in United States?

Monument Valley fans in United States are most concentrated in Arizona (reach ~90K), California (reach ~70K), and Utah (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Monument Valley fans also like?

Beyond Monument Valley itself, the audience over-indexes on Longchamp (20×), Sherwin-Williams (9.13×), Ryanair (18.48×), and Škoda Auto (11.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Monument Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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