Moon Knight Audience in United States

Moon Knight logo

Moon Knight has an estimated audience of 1,302,229 people in United States. 8.4% are female, 91.6% are male, average age 28.1. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Goop, Grinch, Lulu 黃路梓茵, Wok.

The average Moon Knight fan in United States is 28.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Goop, Grinch, with strongest over-indexing on Vocal harmony (6.54× the country average). Demographically, the Moon Knight audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Moon Knight fans

Demographic split for Moon Knight audience in United States
MetricValue
Female8.4%
Male91.6%
Average age28.1
Estimated audience size1,302,229

Audience persona

The typical Moon Knight fan in United States is more male, around 28.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Moon Knight in United States
RegionReachAffinity
California179,1941.25×
Texas136,0761.22×
Florida102,3961.16×
New York76,8091.06×
Pennsylvania51,0451.16×
Illinois45,9451.06×
North Carolina42,3651.08×
Ohio41,2891.03×
Georgia36,0780.9×
Michigan35,8821.05×
Virginia35,1141.11×
New Jersey32,9981×
Washington29,7271.14×
Tennessee27,9231.07×
Indiana26,6861.12×
Massachusetts24,5950.96×
Maryland23,7291.06×
Arizona23,6810.89×
Missouri23,1341.1×
Colorado21,6811.06×
South Carolina19,0390.97×
Kentucky18,3141.12×
Oklahoma17,3481.2×
Wisconsin17,2490.88×
Louisiana16,6920.99×
Minnesota16,5310.89×
Oregon15,9131.07×
Utah14,9331.28×
Alabama14,9020.82×
Nevada14,6541.16×
Connecticut12,5990.96×
Arkansas11,9931.12×
Mississippi11,2981.05×
Kansas10,7761.05×
Iowa10,0200.93×
New Mexico6,8981.06×
Idaho6,6161.01×
West Virginia6,3761.05×
Nebraska6,1220.94×
Hawaii5,6051×
New Hampshire4,4060.86×
Maine4,0110.86×
Rhode Island3,8280.92×
Delaware3,1270.87×
Montana2,9480.82×
Washington, District of Columbia2,9180.75×
South Dakota2,4620.82×
Alaska2,3130.83×
North Dakota2,1560.81×
Wyoming1,5100.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moon Knight audience
BrandAffinityCategory
Vocal harmony6.54×Music & Radio
Goop7.17×Internet & Social Media
Grinch5.34×Movies & TV
Lulu 黃路梓茵3.41×Movies & TV
Wok7.24×Food & Beverages
Governor of Michigan7.9×Politics & Society
Google Home5.37×Technology & Electronics
Grace Slick6.67×Music & Radio
Hibachi5.83×Food & Beverages
Unique Gifts1.63×Shopping
Home staging3.6×Home & Garden
headspace6.19×Health
Historic site2.8×Arts & Culture
El Paso County, Colorado8.46×Travel & Leisure
Hipster6.26×Politics & Society
Birthday Gifts2.05×Kids & Family
Fairy godmother4.74×Literature
Mathcore5.02×Music & Radio
La Jolla5.7×Travel & Leisure
Google Photos1.52×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moon Knight audience
TraitClusterScore
Early Adopter MentalityPOWER1.71
LGBTQ+ IdentityOPEN1.56
ExtroversionTHRILL1.38
Social Media UsageJOY1.32
DIY MentalityTHRILL1.32
IndividualismJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Moon Knight
CountryShare
United States76.5%
Germany11.9%
Italy11.6%

See Moon Knight audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Moon Knight have in United States?

Moon Knight has an estimated audience of 1,302,229 people in United States, concentrated in California and Texas.

What is the gender split and age of Moon Knight fans?

8.4% of Moon Knight fans are female, 91.6% are male, with an average age of 28.1 years.

Which brands do Moon Knight fans like most?

Moon Knight fans show strongest brand affinity for Vocal harmony (6.54×), Goop (7.17×), and Grinch (5.34×) over the country average.

Where do Moon Knight fans live in United States?

Moon Knight fans in United States are most concentrated in California (reach 179,194), Texas (reach 136,076), and Florida (reach 102,396). These three regions account for the largest share of the active audience.

What other brands do Moon Knight fans also like?

Beyond Moon Knight itself, the audience over-indexes on Goop (7.17×), Grinch (5.34×), Lulu 黃路梓茵 (3.41×), and Wok (7.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moon Knight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.