Moose Audience in United States

Moose logo

Moose has an estimated audience of 2,122,388 people in United States. 50.4% are female, 49.6% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Jaws, Urban Outfitters, Israel, Pillow.

The average Moose fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Jaws, Urban Outfitters, with strongest over-indexing on Alaska (3.31× the country average). Demographically, the Moose audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: American football

Demographics of Moose fans

Demographic split for Moose audience in United States
MetricValue
Female50.4%
Male49.6%
Average age43.0
Estimated audience size2,122,388

Audience persona

The typical Moose fan in United States is balanced, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Moose in United States
RegionReachAffinity
California157,0080.67×
Texas144,1740.79×
Florida99,8770.7×
New York90,4710.76×
Pennsylvania61,1410.86×
Georgia51,6540.79×
Illinois49,9930.71×
Colorado49,5761.48×
Michigan48,0820.87×
North Carolina46,8860.73×
Ohio46,6960.71×
Washington42,8081.01×
Virginia39,1590.76×
Massachusetts37,4550.9×
New Jersey36,2340.67×
Tennessee33,6890.79×
Arizona32,8580.76×
Indiana29,9590.77×
Minnesota28,9080.95×
Utah25,8401.36×
Maryland25,1660.69×
Missouri24,7900.72×
Wisconsin23,8840.75×
South Carolina20,7400.65×
Oregon20,0720.83×
Alabama19,3520.65×
Louisiana19,2940.7×
Kentucky18,4820.69×
Montana18,2423.1×
Alaska17,8773.94×
Connecticut17,6210.83×
Oklahoma17,0260.72×
Idaho15,9661.5×
Maine14,5761.92×
Nevada12,8880.63×
Mississippi12,8690.74×
Arkansas12,5530.72×
Iowa12,1770.7×
Kansas11,7370.7×
New Hampshire11,3281.35×
Wyoming10,2793.27×
New Mexico9,0280.85×
Nebraska7,3280.69×
West Virginia7,0410.71×
Vermont5,5421.49×
Hawaii5,3470.59×
North Dakota4,7891.1×
Rhode Island4,6630.69×
Washington, District of Columbia4,4370.7×
South Dakota3,9830.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moose audience
BrandAffinityCategory
Alaska3.31×Travel & Leisure
Jaws5.24×Movies & TV
Urban Outfitters1.7×Shopping
Israel1.66×Travel & Leisure
Pillow1.6×Home & Garden
Nebraska Cornhuskers football2.47×Sports
Jesse Plemons2.2×Movies & TV
Grammarly2.9×Business & Career
Glossier2.78×Beauty & Wellness
Voter registration2.34×Politics & Society
KICKZ9.72×Fashion & Accessoires
Urban horticulture1.72×Home & Garden
Kiama, New South Wales32.1×Travel & Leisure
Charlamagne Tha God4.22×Movies & TV
Home staging2.3×Home & Garden
Plainfield, New Jersey4.63×Travel & Leisure
REC TEC Grills7.83×Sports
Corona (band)2.19×Music & Radio
Cleveland Clinic2.07×Health
Nipsey Hussle2.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moose audience
TraitClusterScore
Risk AppetiteTHRILL1.8
PatriotismCONSERVATISM1.63
Luxury OrientationPREMIUM1.48
Community OrientationOPEN1.45
DIY MentalityTHRILL1.2
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Moose
CountryShare
United States43.2%
Canada7.8%
Sweden5.1%

See Moose audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Moose have in United States?

Moose has an estimated audience of 2,122,388 people in United States, concentrated in California and Texas.

What is the gender split and age of Moose fans?

50.4% of Moose fans are female, 49.6% are male, with an average age of 43.0 years.

Which brands do Moose fans like most?

Moose fans show strongest brand affinity for Alaska (3.31×), Jaws (5.24×), and Urban Outfitters (1.7×) over the country average.

Where do Moose fans live in United States?

Moose fans in United States are most concentrated in California (reach 157,008), Texas (reach 144,174), and Florida (reach 99,877). These three regions account for the largest share of the active audience.

What other brands do Moose fans also like?

Beyond Moose itself, the audience over-indexes on Jaws (5.24×), Urban Outfitters (1.7×), Israel (1.66×), and Pillow (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.