Rascasse Audience Intelligence

Moose Audience in United States

A data profile of the people who buy, follow and care about Moose in United States — modelled from more than twelve digital signal sources. Moose has an estimated audience of 2,122,388 people in United States.

#6130among Topic in United States#768in Home & Garden

The average Moose fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reindeer, Shuffleboard, Planet Fitness, with strongest over-indexing on Reindeer (17.56× the country average).

Demographically, the Moose audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moose fan in United States is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Reindeer.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moose profile in United States.

Audience size
2.1M
in United States
Gender
50.4%♀
49.6% male
Age
43.0
average years
Country rank
#13601
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moose fans

50.4% are female, 49.6% are male, average age 43.0.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Moose audience in United States
MetricValue
Female50.4%
Male49.6%
Average age43.0
Estimated audience size2,122,388
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Moose audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3916%
40-4921%
50+33%
Fig. 04

Worldwide distribution

43.1%

of the worldwide Moose audience comes from United States.

Worldwide audience distribution share by country for Moose
CountryShare
United States43.1%
Canada7.7%
Sweden5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moose audience in United States is strongest.

Fig. 05

Top regions by affinity

Moose fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K6.15×
02Alaska~20K4.11×
03Montana~20K2.85×
04Maine~10K1.87×
05Idaho~20K1.47×
06Vermont~5K1.45×
07Colorado~50K1.36×
08New Hampshire~10K1.28×
09Utah~20K1.27×
10North Dakota~5K1.12×
11Minnesota~30K0.93×
12Washington~40K0.90×
13South Dakota~4K0.86×
14Pennsylvania~60K0.82×
15Massachusetts~30K0.82×
16New Mexico~9K0.81×
17Michigan~40K0.78×
18Connecticut~20K0.77×
19Oregon~20K0.75×
20Wisconsin~20K0.73×
21Texas~100K0.72×
22Georgia~50K0.72×
23Tennessee~30K0.71×
24Nebraska~8K0.71×
25West Virginia~7K0.71×
26Arizona~30K0.70×
27Indiana~30K0.70×
28Oklahoma~20K0.70×
29Mississippi~10K0.70×
30Arkansas~10K0.70×
31Virginia~40K0.69×
32Louisiana~20K0.69×
33Kentucky~20K0.69×
34Iowa~10K0.69×
35Kansas~10K0.69×
36North Carolina~40K0.68×
37Missouri~20K0.68×
38New York~80K0.67×
39Ohio~40K0.67×
40Rhode Island~5K0.67×
41Maryland~20K0.65×
42Alabama~20K0.65×
43Illinois~50K0.64×
44New Jersey~30K0.63×
45California~100K0.62×
46South Carolina~20K0.62×
47Washington, District of Columbia~4K0.62×
48Florida~90K0.61×
49Nevada~10K0.59×
50Hawaii~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Moose, United States
0.59×1.00×6.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moose audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moose audience
#·InterestCategoryAffinity×
01Pizza PlanetFood & Beverages28.85×
02ShuffleboardGames24.49×
03ReindeerPets & Animals17.56×
04Grant'sFood & Beverages12.83×
058 Ball PoolSports11.89×
06Largemouth bassFood & Beverages3.74×
07New Year's EveHome & Garden3.43×
08ClarinetMusic & Radio3.32×
09Speedway LLCFood & Beverages3.18×
10Fly fishingSports3.05×
11LumberHome & Garden2.68×
12Real propertyHome & Garden2.54×
13Rail transportTravel & Leisure2.29×
14Diane KeatonMovies & TV2.19×
15Hardware storeHome & Garden2.12×
16Bass guitarMusic & Radio2.11×
17Golf ChannelSports2.09×
18Planet FitnessSports2.03×
19Nonprofit organizationPolitics & Society1.68×
20Hobby LobbyHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moose audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moose audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
Community OrientationOPEN1.57×
IndividualismJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moose audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
MindfulnessBALANCE0.80×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moose have in United States?

Moose has an estimated audience of 2,122,388 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Moose fans?

50.4% of Moose fans are female, 49.6% are male, with an average age of 43.0 years.

03

Which brands do Moose fans like most?

Moose fans show strongest brand affinity for Reindeer (17.56×), Shuffleboard (24.49×), and Planet Fitness (2.03×) over the country average.

04

Where do Moose fans live in United States?

Moose fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Moose fans also like?

Beyond Moose itself, the audience over-indexes on Shuffleboard (24.49×), Planet Fitness (2.03×), Real property (2.54×), and 8 Ball Pool (11.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Moose audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Moose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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