Motor skill Audience in United States

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Motor skill has an estimated audience of 1,299,854 people in United States. 82.7% are female, 17.3% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Goop, Google Home, Hibachi, Historic site, headspace.

The average Motor skill fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Google Home, Hibachi, with strongest over-indexing on Goop (13.3× the country average). Demographically, the Motor skill audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Motor skill fans

Demographic split for Motor skill audience in United States
MetricValue
Female82.7%
Male17.3%
Average age42.8
Estimated audience size1,299,854

Audience persona

The typical Motor skill fan in United States is more female, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Motor skill in United States
RegionReachAffinity
California240,7871.68×
Texas131,0201.17×
Florida93,8321.07×
New York85,0791.17×
Illinois47,3361.09×
Georgia45,1241.13×
Pennsylvania44,9971.03×
North Carolina43,6971.12×
Ohio36,8630.92×
New Jersey36,5941.11×
Virginia34,5121.09×
Michigan31,7510.93×
Arizona28,0461.06×
Tennessee26,3971.01×
Washington26,2431.01×
Massachusetts25,6661×
Maryland25,5961.15×
Indiana24,5701.03×
Missouri20,8861×
South Carolina20,7021.06×
Louisiana20,6371.23×
Alabama19,3261.06×
Minnesota18,1080.97×
Colorado16,6840.81×
Kentucky16,3581×
Oklahoma15,7661.09×
Wisconsin15,4470.79×
Oregon14,0330.94×
Mississippi13,7861.29×
Connecticut13,1911.01×
Arkansas12,4971.17×
Nevada11,7990.94×
Kansas10,5121.03×
Utah10,0290.86×
Iowa8,5540.8×
Hawaii7,2731.3×
New Mexico6,5251×
Nebraska6,3710.98×
West Virginia5,6900.94×
Idaho5,6840.87×
Washington, District of Columbia4,1821.07×
Rhode Island4,0650.98×
Maine3,9710.85×
Delaware3,7231.04×
New Hampshire3,6360.71×
South Dakota2,7920.93×
North Dakota2,5240.95×
Montana2,2230.62×
Alaska1,8540.67×
Vermont1,4540.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motor skill audience
BrandAffinityCategory
Goop13.3×Internet & Social Media
Google Home15.48×Technology & Electronics
Hibachi16.43×Food & Beverages
Historic site7.84×Arts & Culture
headspace16.99×Health
Grace Slick14.73×Music & Radio
Governor of Michigan11.8×Politics & Society
Wok10.28×Food & Beverages
Ira Glass26.02×Music & Radio
Cherish (group)15.28×Music & Radio
Grinch4.93×Movies & TV
Vocal harmony4.9×Music & Radio
Fairy godmother7.2×Literature
Cryptic crossword14.87×Technology & Electronics
Hardik Pandya14.19×Sports
TV Fanatic9.67×Movies & TV
El Paso County, Colorado11.42×Travel & Leisure
Goma15.02×Travel & Leisure
Kikar HaShabbat13.62×News
Parral, Chihuahua12.34×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motor skill audience
TraitClusterScore
Risk AppetiteTHRILL1.7
Family OrientationCONSERVATISM1.37
Luxury OrientationPREMIUM1.36
Price SensitivityPREMIUM1.31
CreativityOPEN1.29
DIY MentalityTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Motor skill
CountryShare
United States32.5%
Japan15.3%
United Kingdom9.2%

See Motor skill audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Motor skill have in United States?

Motor skill has an estimated audience of 1,299,854 people in United States, concentrated in California and Texas.

What is the gender split and age of Motor skill fans?

82.7% of Motor skill fans are female, 17.3% are male, with an average age of 42.8 years.

Which brands do Motor skill fans like most?

Motor skill fans show strongest brand affinity for Goop (13.3×), Google Home (15.48×), and Hibachi (16.43×) over the country average.

Where do Motor skill fans live in United States?

Motor skill fans in United States are most concentrated in California (reach 240,787), Texas (reach 131,020), and Florida (reach 93,832). These three regions account for the largest share of the active audience.

What other brands do Motor skill fans also like?

Beyond Motor skill itself, the audience over-indexes on Google Home (15.48×), Hibachi (16.43×), Historic site (7.84×), and headspace (16.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motor skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.