Mourn Audience in United States
Mourn has an estimated audience of 509,138 people in United States. 42.6% are female, 57.4% are male, average age 32.0. Top brand affinities: River Plate, Julian Casablancas, Fugazi, Autism Awareness, Diabetes mellitus awareness.
Top brand affinities include River Plate, Julian Casablancas, Fugazi, with strongest over-indexing on River Plate (113.92× the country average). Demographically, the Mourn audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mourn fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 32.0 |
| Estimated audience size | 509,138 |
Audience persona
The typical Mourn fan in United States is more male, around 32.0 years old, with strong Risk Appetite tendencies and a notable affinity for River Plate.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| River Plate | 113.92× | Sports |
| Julian Casablancas | 91.29× | Music & Radio |
| Fugazi | 55.36× | Music & Radio |
| Autism Awareness | 12.82× | Health |
| Diabetes mellitus awareness | 8.46× | Health |
| Californication (TV series) | 47.05× | Movies & TV |
| Diego Maradona | 48.16× | Sports |
| Horoscope | 11× | Health |
| Singer-songwriter | 4.28× | Music & Radio |
| Hunter S. Thompson | 26.8× | Literature |
| Boca Juniors | 23.56× | Sports |
| Microblogging | 8.82× | Technology & Electronics |
| Moby | 34.03× | Music & Radio |
| John's Incredible Pizza | 36.11× | Food & Beverages |
| Kurt Cobain | 10.07× | Music & Radio |
| Eyes Wide Shut | 13.05× | Movies & TV |
| High School DxD | 19.92× | Movies & TV |
| Beetlejuice | 3.78× | Movies & TV |
| Income tax | 9.07× | Business & Career |
| The Kills | 25.46× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.14 |
| Luxury Orientation | PREMIUM | 1.58 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Urban Lifestyle | OPEN | 1.27 |
| Social Media Usage | JOY | 1.26 |
| Tradition | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.2% |
| India | 11.1% |
| Japan | 10.2% |
See Mourn audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mourn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.