Mourn Audience in United States
Mourn has an estimated audience of 509,138 people in United States. 42.6% are female, 57.4% are male, average age 32.0. Top brand affinities: College of the Holy Cross, Hebe, Bully (2011 film), Nationality, Camargue.
Top brand affinities include College of the Holy Cross, Hebe, Bully (2011 film), with strongest over-indexing on College of the Holy Cross (35.01× the country average). Demographically, the Mourn audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mourn fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 32.0 |
| Estimated audience size | 509,138 |
Audience persona
The typical Mourn fan in United States is more male, around 32.0 years old, with strong Risk Appetite tendencies and a notable affinity for College of the Holy Cross.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| College of the Holy Cross | 35.01× | Business & Career |
| Hebe | 13.05× | Home & Garden |
| Bully (2011 film) | 13.05× | Movies & TV |
| Nationality | 3.95× | Politics & Society |
| Camargue | 113.92× | Travel & Leisure |
| Mackenzie Foy | 13.05× | Fashion & Accessoires |
| Penn & Teller | 13.05× | Movies & TV |
| Buying and Selling Real Estate | 11.73× | Home & Garden |
| Stamp collecting | 6.98× | Home & Garden |
| Home Delivery | 4.57× | Food & Beverages |
| Dental hygienist | 9.15× | Health |
| Electrolyte | 5.69× | Health |
| Home equity | 2.37× | Home & Garden |
| UK garage | 6.33× | Music & Radio |
| Monogram | 4.21× | Home & Garden |
| Emperor Entertainment Group | 13.05× | Business & Career |
| Pro-Ject | 4.22× | Music & Radio |
| Minnesota | 1.73× | Travel & Leisure |
| Holt Renfrew | 13.05× | Shopping |
| Elsword | 15.42× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.14 |
| Luxury Orientation | PREMIUM | 1.58 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Urban Lifestyle | OPEN | 1.27 |
| Social Media Usage | JOY | 1.26 |
| Tradition | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.2% |
| India | 11.1% |
| Japan | 10.2% |
See Mourn audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mourn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.