Ms. Pac-Man Audience in United States

Ms. Pac-Man logo

Ms. Pac-Man has an estimated audience of 418,013 people in United States. 30.4% are female, 69.6% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Queens College, City University of New York, Gloria, Grinch, Urban Outfitters, Vocal harmony.

The average Ms. Pac-Man fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Queens College, City University of New York, Gloria, Grinch, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Ms. Pac-Man audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Ms. Pac-Man fans

Demographic split for Ms. Pac-Man audience in United States
MetricValue
Female30.4%
Male69.6%
Average age37.9
Estimated audience size418,013

Audience persona

The typical Ms. Pac-Man fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Ms. Pac-Man in United States
RegionReachAffinity
California59,8891.3×
Texas50,7111.41×
Florida26,9570.95×
New York25,1001.07×
Illinois17,2451.24×
Georgia15,6961.22×
Pennsylvania15,2161.08×
North Carolina14,8851.18×
Ohio13,2891.03×
New Jersey12,2671.15×
Virginia11,0801.09×
Arizona10,8251.27×
Michigan10,7690.99×
Tennessee9,8401.17×
Maryland8,1771.14×
Indiana7,7451.01×
Washington7,7400.92×
Colorado7,0121.06×
Alabama6,7761.16×
Massachusetts6,7010.81×
Missouri6,5090.97×
South Carolina6,2981×
Louisiana5,6741.05×
Kentucky5,6181.07×
Minnesota5,5710.93×
Oklahoma5,3801.16×
Wisconsin5,1050.81×
Oregon4,8821.02×
Nevada4,7451.17×
Connecticut4,2441.01×
Utah3,7681.01×
Arkansas3,5691.04×
Mississippi3,3370.97×
Kansas3,2730.99×
Iowa2,8880.84×
New Mexico2,5061.2×
West Virginia2,0061.03×
Nebraska1,9960.95×
Idaho1,5210.73×
Washington, District of Columbia1,4981.19×
Montana1,3241.14×
Hawaii1,2740.71×
Rhode Island1,1610.87×
New Hampshire1,0550.64×
Maine1,0490.7×
Delaware9900.86×
South Dakota7640.79×
Alaska6700.75×
North Dakota6070.71×
Vermont5990.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ms. Pac-Man audience
BrandAffinityCategory
Queens College, City University of New York20×Business & Career
Gloria20×Music & Radio
Grinch6.37×Movies & TV
Urban Outfitters2.78×Shopping
Vocal harmony6.38×Music & Radio
Product design2.27×Business & Career
Goop5.93×Internet & Social Media
Combat sport1.52×Sports
Historic site3.93×Arts & Culture
Wok5.31×Food & Beverages
Hibachi6.1×Food & Beverages
Home staging4.04×Home & Garden
Governor of Michigan5.66×Politics & Society
Google Home4.56×Technology & Electronics
Monmouth County, New Jersey6.84×Travel & Leisure
Bank account1.73×Business & Career
La Jolla5.94×Travel & Leisure
Jesse Plemons2.21×Movies & TV
Nebraska Cornhuskers football2.25×Sports
Glossier3.16×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ms. Pac-Man audience
TraitClusterScore
PatriotismCONSERVATISM1.89
Risk AppetiteTHRILL1.37
Need for SecurityCONSERVATISM1.3
ExtroversionTHRILL1.24
TraditionCONSERVATISM1.23
Early Adopter MentalityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Ms. Pac-Man
CountryShare
United States49.8%
Mexico10.5%
Colombia10.2%

See Ms. Pac-Man audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Ms. Pac-Man have in United States?

Ms. Pac-Man has an estimated audience of 418,013 people in United States, concentrated in California and Texas.

What is the gender split and age of Ms. Pac-Man fans?

30.4% of Ms. Pac-Man fans are female, 69.6% are male, with an average age of 37.9 years.

Which brands do Ms. Pac-Man fans like most?

Ms. Pac-Man fans show strongest brand affinity for Queens College, City University of New York (20×), Gloria (20×), and Grinch (6.37×) over the country average.

Where do Ms. Pac-Man fans live in United States?

Ms. Pac-Man fans in United States are most concentrated in California (reach 59,889), Texas (reach 50,711), and Florida (reach 26,957). These three regions account for the largest share of the active audience.

What other brands do Ms. Pac-Man fans also like?

Beyond Ms. Pac-Man itself, the audience over-indexes on Gloria (20×), Grinch (6.37×), Urban Outfitters (2.78×), and Vocal harmony (6.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ms. Pac-Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.