Multi-family residential Audience in United States
Multi-family residential has an estimated audience of 1,571,854 people in United States. 53.8% are female, 46.2% are male, average age 44.2. Top brand affinities: Mathcore, Google Home, Governor of Michigan, Nebraska, The Historian.
Top brand affinities include Mathcore, Google Home, Governor of Michigan, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the Multi-family residential audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Category: Home & Garden · Type: Touchpoint
Demographics of Multi-family residential fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 44.2 |
| Estimated audience size | 1,571,854 |
Audience persona
The typical Multi-family residential fan in United States is balanced, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 17.5× | Music & Radio |
| Google Home | 11.65× | Technology & Electronics |
| Governor of Michigan | 7.79× | Politics & Society |
| Nebraska | 2.86× | Travel & Leisure |
| The Historian | 16.48× | Literature |
| Goop | 4.52× | Internet & Social Media |
| Israel | 1.71× | Travel & Leisure |
| Jesse Plemons | 2.74× | Movies & TV |
| Wok | 5.19× | Food & Beverages |
| Fairy godmother | 5.65× | Literature |
| Eurail | 16.57× | Cars & Mobility |
| Vocal harmony | 3.26× | Music & Radio |
| Hipster | 6.88× | Politics & Society |
| Cherish (group) | 7.43× | Music & Radio |
| headspace | 6.28× | Health |
| education.com | 9.33× | Kids & Family |
| Girolando cattle | 17.57× | Pets & Animals |
| Grinch | 2.62× | Movies & TV |
| South Asian cuisine | 5.75× | Food & Beverages |
| El Paso County, Colorado | 8.07× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.45 |
| Career Orientation | POWER | 3.15 |
| Luxury Orientation | PREMIUM | 2.37 |
| Quality Awareness | PREMIUM | 2.28 |
| Design Affinity | PREMIUM | 1.82 |
| Family Orientation | CONSERVATISM | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.4% |
| United Kingdom | 11.4% |
| Australia | 8.7% |
See Multi-family residential audiences in other countries
- Multi-family residential — Germany
- Multi-family residential — United Kingdom
- Multi-family residential — France
- Multi-family residential — Italy
- Multi-family residential — Spain
- Multi-family residential — Brazil
- Multi-family residential — Japan
- Multi-family residential — South Korea
- Multi-family residential — India
More Home & Garden audiences in United States
- Concerts (77,851,095)
- Parties (75,370,436)
- Beauty salons (70,926,762)
- Boutiques (69,295,965)
- Bars (68,702,776)
How to read this data
Audience size is the estimated number of people in United States who actively search for Multi-family residential. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.