Multiverse (Marvel Comics) Audience in United States

Multiverse (Marvel Comics) logo

Multiverse (Marvel Comics) has an estimated audience of 330,736 people in United States. 33.3% are female, 66.7% are male, average age 27.0. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Home construction, Chromebook, Combat sport, Grinch.

The average Multiverse (Marvel Comics) fan in United States is 27.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Home construction, Chromebook, with strongest over-indexing on Dog breed (2.02× the country average). Demographically, the Multiverse (Marvel Comics) audience skews more male with an average age of 27.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Book / Manga / Comic

Demographics of Multiverse (Marvel Comics) fans

Demographic split for Multiverse (Marvel Comics) audience in United States
MetricValue
Female33.3%
Male66.7%
Average age27.0
Estimated audience size330,736

Audience persona

The typical Multiverse (Marvel Comics) fan in United States is more male, around 27.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Multiverse (Marvel Comics) in United States
RegionReachAffinity
California46,4561.28×
Texas36,4461.28×
Florida23,1241.03×
New York22,9761.24×
Pennsylvania14,3391.29×
Georgia12,2301.2×
Illinois11,9061.08×
North Carolina10,5411.06×
Ohio9,7720.96×
New Jersey9,7681.16×
Virginia8,9991.12×
Michigan8,4790.98×
Washington7,4781.13×
Arizona7,4211.1×
Massachusetts6,9521.07×
Maryland6,3781.12×
Tennessee6,2740.95×
Indiana6,1671.02×
Missouri5,3681.01×
Oklahoma5,0451.37×
Colorado4,9450.95×
South Carolina4,9300.99×
Minnesota4,5710.96×
Wisconsin4,5190.91×
Alabama4,4290.96×
Louisiana4,3111.01×
Kentucky4,2161.02×
Oregon4,1751.1×
Nevada3,9201.23×
Connecticut3,6991.12×
Arkansas2,7821.02×
Utah2,6960.91×
Mississippi2,5590.94×
Kansas2,3520.9×
Iowa2,1400.79×
New Mexico1,6260.98×
West Virginia1,4950.97×
Hawaii1,4721.04×
Idaho1,3270.8×
Nebraska1,2610.76×
New Hampshire1,1920.91×
Maine1,0200.86×
Washington, District of Columbia9780.98×
Delaware8800.96×
Rhode Island8670.82×
Montana7130.78×
Alaska7030.99×
South Dakota5470.72×
North Dakota5240.77×
Vermont4300.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Multiverse (Marvel Comics) audience
BrandAffinityCategory
Dog breed2.02×Pets & Animals
Home construction1.66×Home & Garden
Chromebook6.49×Technology & Electronics
Combat sport1.65×Sports
Grinch4.15×Movies & TV
Nationality2.11×Politics & Society
Vocal harmony4.1×Music & Radio
Monogram3.12×Home & Garden
Historic site3.34×Arts & Culture
Goop4.19×Internet & Social Media
Google Photos1.94×Technology & Electronics
The Halal Guys5×Food & Beverages
Nebraska Cornhuskers football2.5×Sports
Personalised Gifts2.95×Home & Garden
Home staging3.49×Home & Garden
Grace Slick5.8×Music & Radio
Wok4.26×Food & Beverages
Unique Gifts1.55×Shopping
The Nice Guys5.26×Movies & TV
Monmouth County, New Jersey6.09×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Multiverse (Marvel Comics) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.71
Early Adopter MentalityPOWER1.65
ExtroversionTHRILL1.41
TraditionCONSERVATISM1.41
Risk AppetiteTHRILL1.35
PatriotismCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Multiverse (Marvel Comics)
CountryShare
United States30.6%
United Kingdom11.6%
India8.2%

See Multiverse (Marvel Comics) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Multiverse (Marvel Comics) have in United States?

Multiverse (Marvel Comics) has an estimated audience of 330,736 people in United States, concentrated in California and Texas.

What is the gender split and age of Multiverse (Marvel Comics) fans?

33.3% of Multiverse (Marvel Comics) fans are female, 66.7% are male, with an average age of 27.0 years.

Which brands do Multiverse (Marvel Comics) fans like most?

Multiverse (Marvel Comics) fans show strongest brand affinity for Dog breed (2.02×), Home construction (1.66×), and Chromebook (6.49×) over the country average.

Where do Multiverse (Marvel Comics) fans live in United States?

Multiverse (Marvel Comics) fans in United States are most concentrated in California (reach 46,456), Texas (reach 36,446), and Florida (reach 23,124). These three regions account for the largest share of the active audience.

What other brands do Multiverse (Marvel Comics) fans also like?

Beyond Multiverse (Marvel Comics) itself, the audience over-indexes on Home construction (1.66×), Chromebook (6.49×), Combat sport (1.65×), and Grinch (4.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Multiverse (Marvel Comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.