murad Audience in United States
murad has an estimated audience of 880,145 people in United States. 74.7% are female, 25.3% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: Pixi, Kate Winslet, Perricone MD, Real Techniques, Titanic (1997 film).
The average murad fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pixi, Kate Winslet, Perricone MD, with strongest over-indexing on Pixi (41.3× the country average). Demographically, the murad audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of murad fans
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 40.9 |
| Estimated audience size | 880,145 |
Audience persona
The typical murad fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Pixi.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 191,396 | 1.98× |
| Texas | 88,450 | 1.17× |
| New York | 69,701 | 1.42× |
| Florida | 62,113 | 1.04× |
| Illinois | 33,970 | 1.16× |
| Georgia | 29,215 | 1.08× |
| Pennsylvania | 29,099 | 0.98× |
| New Jersey | 27,735 | 1.24× |
| North Carolina | 25,888 | 0.98× |
| Virginia | 24,585 | 1.15× |
| Ohio | 23,547 | 0.87× |
| Washington | 23,275 | 1.32× |
| Massachusetts | 23,075 | 1.33× |
| Arizona | 22,161 | 1.23× |
| Michigan | 20,232 | 0.88× |
| Tennessee | 17,963 | 1.02× |
| Maryland | 17,600 | 1.16× |
| Colorado | 15,268 | 1.1× |
| Missouri | 14,055 | 0.99× |
| Indiana | 13,092 | 0.81× |
| Minnesota | 12,918 | 1.02× |
| South Carolina | 11,687 | 0.88× |
| Alabama | 11,432 | 0.93× |
| Wisconsin | 11,224 | 0.85× |
| Oregon | 10,605 | 1.05× |
| Connecticut | 10,487 | 1.19× |
| Louisiana | 10,404 | 0.92× |
| Nevada | 9,574 | 1.12× |
| Kentucky | 9,023 | 0.82× |
| Oklahoma | 8,360 | 0.86× |
| Arkansas | 6,535 | 0.9× |
| Kansas | 6,414 | 0.92× |
| Utah | 6,116 | 0.78× |
| Mississippi | 5,835 | 0.8× |
| Iowa | 5,730 | 0.79× |
| Hawaii | 4,566 | 1.21× |
| Nebraska | 4,259 | 0.96× |
| New Mexico | 3,928 | 0.89× |
| Idaho | 3,762 | 0.85× |
| New Hampshire | 3,378 | 0.97× |
| West Virginia | 3,177 | 0.78× |
| Rhode Island | 3,119 | 1.11× |
| Washington, District of Columbia | 2,847 | 1.08× |
| Maine | 2,649 | 0.84× |
| Delaware | 2,173 | 0.89× |
| Montana | 1,962 | 0.8× |
| South Dakota | 1,782 | 0.88× |
| North Dakota | 1,650 | 0.91× |
| Alaska | 1,381 | 0.73× |
| Vermont | 1,103 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pixi | 41.3× | Beauty & Wellness |
| Kate Winslet | 20.04× | Movies & TV |
| Perricone MD | 33.98× | Beauty & Wellness |
| Real Techniques | 48.21× | Beauty & Wellness |
| Titanic (1997 film) | 10.59× | Movies & TV |
| Kyle Lowry | 27.83× | Sports |
| Mentholatum | 52.72× | Health |
| Romantic music | 10.11× | Music & Radio |
| Captain America: Civil War | 15.56× | Movies & TV |
| Sephora | 1.96× | Shopping |
| Romanticism | 4.84× | Politics & Society |
| Men's chorus | 32.61× | |
| QuikTrip | 2.81× | Shopping |
| Son | 5.25× | Kids & Family |
| Walgreens | 1.59× | Shopping |
| CVS Pharmacy | 1.94× | Shopping |
| Macy's | 1.57× | Shopping |
| Wegmans | 2.91× | Shopping |
| University of Milan | 11.48× | Business & Career |
| Eastern Time Zone | 1.55× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.54 |
| Pet Ownership | JOY | 1.96 |
| Price Sensitivity | PREMIUM | 1.83 |
| Luxury Orientation | PREMIUM | 1.68 |
| Sustainability | BALANCE | 1.61 |
| Design Affinity | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.1% |
| United Kingdom | 7.4% |
| India | 5.1% |
See murad audiences in other countries
More Personal care audiences in United States
- L'Oréal (11,454,506)
- European Wax Center (7,341,928)
- Lush (company) (6,280,438)
- Kiehl's (6,189,279)
- La Roche-Posay (4,521,932)
Frequently asked questions
How many fans does murad have in United States?
murad has an estimated audience of 880,145 people in United States, concentrated in California and Texas.
What is the gender split and age of murad fans?
74.7% of murad fans are female, 25.3% are male, with an average age of 40.9 years.
Which brands do murad fans like most?
murad fans show strongest brand affinity for Pixi (41.3×), Kate Winslet (20.04×), and Perricone MD (33.98×) over the country average.
Where do murad fans live in United States?
murad fans in United States are most concentrated in California (reach 191,396), Texas (reach 88,450), and New York (reach 69,701). These three regions account for the largest share of the active audience.
What other brands do murad fans also like?
Beyond murad itself, the audience over-indexes on Kate Winslet (20.04×), Perricone MD (33.98×), Real Techniques (48.21×), and Titanic (1997 film) (10.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for murad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.