Rascasse Audience Intelligence

murad Target Market in United States

A data profile of the people who buy, follow and care about murad in United States — modelled from more than twelve digital signal sources. murad has an estimated audience of 875,588 people in United States.

#41among Personal care in United States#2645among Brand in United States#326in Beauty & Wellness

The average murad fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kate Winslet, Perricone MD, Real Techniques, with strongest over-indexing on Kate Winslet (20.04× the country average).

Demographically, the murad audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Healthy Lifestyle, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical murad fan in United States is more female, around 40.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kate Winslet.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the murad profile in United States.

Audience size
876K
in United States
Gender
74.7%♀
25.3% male
Age
40.9
average years
Country rank
#25863
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of murad

74.7% are female, 25.3% are male, average age 40.9.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for murad audience in United States
MetricValue
Female74.7%
Male25.3%
Average age40.9
Estimated audience size875,588
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the murad audience in United States
Age bracketShare%
16-1921%
20-2914%
30-3917%
40-4921%
50+27%
Fig. 04

Worldwide distribution

42.9%

of the worldwide murad audience comes from United States.

Worldwide audience distribution share by country for murad
CountryShare
United States42.9%
United Kingdom7.3%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the murad audience in United States is strongest.

Fig. 05

Top regions by affinity

murad customers by region in United States
#RegionReachAffinity×
01California~200K1.93×
02Washington~20K1.36×
03Massachusetts~20K1.33×
04New York~60K1.20×
05New Jersey~30K1.17×
06Texas~90K1.13×
07Virginia~20K1.12×
08Maryland~20K1.11×
09Connecticut~10K1.11×
10Minnesota~10K1.09×
11Rhode Island~3K1.09×
12Georgia~30K1.08×
13Arizona~20K1.07×
14New Hampshire~4K1.07×
15Nevada~9K1.06×
16Hawaii~4K1.06×
17Colorado~10K1.04×
18Oregon~10K1.04×
19Louisiana~10K1.02×
20Illinois~30K1.01×
21Nebraska~4K1.01×
22Washington, District of Columbia~3K1.01×
23Tennessee~20K0.99×
24Missouri~10K0.99×
25Delaware~2K0.99×
26Maine~3K0.98×
27Kansas~7K0.97×
28South Dakota~2K0.97×
29North Dakota~2K0.97×
30Florida~60K0.96×
31Alaska~2K0.96×
32Pennsylvania~30K0.95×
33Montana~2K0.95×
34Vermont~1K0.95×
35North Carolina~30K0.94×
36South Carolina~10K0.93×
37Wisconsin~10K0.93×
38Arkansas~7K0.93×
39New Mexico~4K0.93×
40Oklahoma~9K0.92×
41Idaho~4K0.91×
42West Virginia~4K0.90×
43Ohio~20K0.88×
44Michigan~20K0.88×
45Iowa~6K0.87×
46Kentucky~9K0.86×
47Indiana~10K0.85×
48Alabama~10K0.85×
49Utah~7K0.85×
50Mississippi~6K0.85×
Fig. 06

Affinity by region

Affinity by region — murad, United States
0.85×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the murad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for murad audience
#·InterestCategoryAffinity×
01MentholatumHealth52.72×
02Real TechniquesBeauty & Wellness48.21×
03PixiBeauty & Wellness41.30×
04Perricone MDBeauty & Wellness33.98×
05Men's chorusTopic32.61×
06Kyle LowrySports27.83×
07REN SkincareBeauty & Wellness22.78×
08Kate WinsletMovies & TV20.04×
09Everything EverythingMusic & Radio18.85×
10Captain America: Civil WarMovies & TV15.56×
11Paula's ChoiceBeauty & Wellness13.90×
12Titanic (1997 film)Movies & TV10.59×
13Romantic musicMusic & Radio10.11×
14SonKids & Family5.25×
15RomanticismPolitics & Society4.84×
16QuikTripShopping2.81×
17SephoraShopping1.96×
18CVS PharmacyShopping1.94×
19WalgreensShopping1.59×
20Macy'sShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the murad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by murad audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.36×
IndividualismJOY1.32×
Luxury OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by murad audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.02×
DIY MentalityTHRILL1.07×
Social Media UsageJOY1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is murad's target market in United States?

murad's target market in United States covers an estimated 875,588 people, concentrated in California and Texas.

02

What is the gender split and age of murad customers?

74.7% of the murad audience are female, 25.3% are male, with an average age of 40.9 years.

03

Which brands do murad fans like most?

murad fans show strongest brand affinity for Kate Winslet (20.04×), Perricone MD (33.98×), and Real Techniques (48.21×) over the country average.

04

Where do murad fans live in United States?

murad fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do murad fans also like?

Beyond murad itself, the audience over-indexes on Perricone MD (33.98×), Real Techniques (48.21×), Titanic (1997 film) (10.59×), and Kyle Lowry (27.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See murad audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for murad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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