Music of Mexico Audience in United States

Music of Mexico logo

Music of Mexico has an estimated audience of 1,856,797 people in United States. 45.2% are female, 54.8% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Kendra Scott, Stamp collecting, UK garage, Governor of Michigan, Grinch.

The average Music of Mexico fan in United States is 35.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kendra Scott, Stamp collecting, UK garage, with strongest over-indexing on Kendra Scott (6.1× the country average). Demographically, the Music of Mexico audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Music of Mexico fans

Demographic split for Music of Mexico audience in United States
MetricValue
Female45.2%
Male54.8%
Average age35.2
Estimated audience size1,856,797

Audience persona

The typical Music of Mexico fan in United States is balanced, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Music of Mexico in United States
RegionReachAffinity
California342,3591.68×
Texas259,7411.63×
Florida140,7031.12×
New York86,9780.84×
Illinois75,7051.22×
Arizona67,8041.79×
Georgia60,2591.05×
North Carolina59,0891.06×
Michigan53,0881.09×
Washington43,8841.18×
Ohio43,7230.76×
Pennsylvania42,6630.68×
Tennessee40,4261.09×
Colorado37,2681.27×
Missouri36,8341.23×
New Jersey36,5670.77×
Virginia36,3370.8×
Indiana35,2911.04×
Wisconsin27,0040.97×
South Carolina26,6760.95×
Oklahoma26,3461.28×
Louisiana26,2681.1×
Alabama26,2621.01×
Nevada24,1581.35×
Oregon24,1551.13×
Minnesota24,1270.91×
Massachusetts23,7830.65×
Kentucky23,5231.01×
Kansas20,7401.42×
Maryland20,3310.64×
New Mexico18,0221.94×
Utah16,8181.01×
Iowa15,9551.04×
Mississippi15,7881.03×
Arkansas15,5531.02×
Connecticut12,2670.66×
Nebraska11,5571.24×
Idaho10,4871.13×
West Virginia7,8720.91×
Hawaii6,6020.83×
New Hampshire4,1470.57×
Delaware4,0460.79×
Montana4,0410.78×
Maine3,4890.52×
Washington, District of Columbia3,4520.62×
North Dakota3,3440.88×
Rhode Island3,2850.56×
South Dakota2,9920.7×
Alaska2,7040.68×
Wyoming2,6100.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Music of Mexico audience
BrandAffinityCategory
Kendra Scott6.1×Fashion & Accessoires
Stamp collecting9.39×Home & Garden
UK garage9.66×Music & Radio
Governor of Michigan11.95×Politics & Society
Grinch5.68×Movies & TV
Jme44.1×Music & Radio
Product design2.52×Business & Career
Hipster12.2×Politics & Society
Google Home8.11×Technology & Electronics
Minnesota2.13×Travel & Leisure
Hibachi9.1×Food & Beverages
Vocal harmony5.08×Music & Radio
Jordan Fisher9.11×Movies & TV
Lahaina, Hawaii19.57×Travel & Leisure
Panama3.91×Travel & Leisure
Combat sport1.65×Sports
Homie15.49×Politics & Society
Nationality2.17×Politics & Society
Progressive rock2.11×Music & Radio
Personality6.07×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Music of Mexico audience
TraitClusterScore
Risk AppetiteTHRILL1.56
ExtroversionTHRILL1.23
Social Media UsageJOY1.17
TraditionCONSERVATISM1.12
Need for SecurityCONSERVATISM1.12
LGBTQ+ IdentityOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Music of Mexico
CountryShare
Mexico43.1%
United States30.3%
Italy5.6%

See Music of Mexico audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Music of Mexico have in United States?

Music of Mexico has an estimated audience of 1,856,797 people in United States, concentrated in California and Texas.

What is the gender split and age of Music of Mexico fans?

45.2% of Music of Mexico fans are female, 54.8% are male, with an average age of 35.2 years.

Which brands do Music of Mexico fans like most?

Music of Mexico fans show strongest brand affinity for Kendra Scott (6.1×), Stamp collecting (9.39×), and UK garage (9.66×) over the country average.

Where do Music of Mexico fans live in United States?

Music of Mexico fans in United States are most concentrated in California (reach 342,359), Texas (reach 259,741), and Florida (reach 140,703). These three regions account for the largest share of the active audience.

What other brands do Music of Mexico fans also like?

Beyond Music of Mexico itself, the audience over-indexes on Stamp collecting (9.39×), UK garage (9.66×), Governor of Michigan (11.95×), and Grinch (5.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Music of Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.