Music technology Audience in United States

Music technology logo

Music technology has an estimated audience of 1,950,934 people in United States. 22.2% are female, 77.8% are male, average age 41.9. Top regions: California, New York, Florida. Top brand affinities: Israel, Springfield, Illinois, Salman Khan, Home construction, Dog breed.

The average Music technology fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Israel, Springfield, Illinois, Salman Khan, with strongest over-indexing on Israel (14.47× the country average). Demographically, the Music technology audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Music technology fans

Demographic split for Music technology audience in United States
MetricValue
Female22.2%
Male77.8%
Average age41.9
Estimated audience size1,950,934

Audience persona

The typical Music technology fan in United States is more male, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Music technology in United States
RegionReachAffinity
California269,8801.26×
New York151,9811.39×
Florida130,6640.99×
Georgia127,6902.12×
Texas124,5750.74×
New Jersey100,4092.02×
Pennsylvania70,9601.08×
Virginia54,5111.15×
Illinois53,2450.82×
Massachusetts46,3151.2×
Ohio45,4200.76×
Michigan43,4980.85×
North Carolina42,7190.73×
Maryland41,7211.24×
Washington33,4170.85×
Tennessee28,2380.72×
Indiana27,9380.78×
Alabama24,2520.89×
Arizona21,3820.54×
Colorado20,5820.67×
Nevada20,4281.08×
South Carolina20,3900.69×
Connecticut19,4881×
Missouri19,2400.61×
Louisiana15,9220.63×
Minnesota14,7510.53×
Nebraska13,5541.39×
Oregon13,2680.59×
Kansas13,0340.85×
Wisconsin12,5250.43×
Arkansas12,2930.76×
Utah11,6060.66×
Kentucky11,1350.46×
Mississippi10,5820.66×
Oklahoma9,1930.42×
Iowa8,2490.51×
West Virginia8,0640.89×
Alaska8,0471.93×
Hawaii7,7060.92×
Idaho7,4460.76×
New Hampshire7,1980.94×
Montana7,0151.3×
South Dakota6,9241.54×
Washington, District of Columbia6,9141.18×
North Dakota6,7411.68×
Wyoming6,5232.26×
New Mexico6,4720.66×
Rhode Island6,4161.03×
Maine6,4120.92×
Vermont6,3101.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Music technology audience
BrandAffinityCategory
Israel14.47×Travel & Leisure
Springfield, Illinois31.43×Travel & Leisure
Salman Khan19.53×Movies & TV
Home construction3.36×Home & Garden
Dog breed2.1×Pets & Animals
Wikia4.6×Internet & Social Media
Natural rubber2.65×Cars & Mobility
Bank account3.04×Business & Career
Combat sport1.57×Sports
Product design1.62×Business & Career
Jesse Plemons2.73×Movies & TV
3D printing1.96×Technology & Electronics
edureka28.13×Business & Career
Home staging3.7×Home & Garden
Iwi14.15×
Magazine (band)4.03×Music & Radio
JibJab3.62×Internet & Social Media
Pro-Ject2.51×Music & Radio
Nipsey Hussle3.45×Music & Radio
Acoustic music2.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Music technology audience
TraitClusterScore
Early Adopter MentalityPOWER2.19
SustainabilityBALANCE1.75
LGBTQ+ IdentityOPEN1.65
Risk AppetiteTHRILL1.63
TraditionCONSERVATISM1.56
Urban LifestyleOPEN1.54

Worldwide distribution

Worldwide audience distribution share by country for Music technology
CountryShare
United States38.0%
United Kingdom7.2%
Italy4.0%

See Music technology audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Music technology have in United States?

Music technology has an estimated audience of 1,950,934 people in United States, concentrated in California and New York.

What is the gender split and age of Music technology fans?

22.2% of Music technology fans are female, 77.8% are male, with an average age of 41.9 years.

Which brands do Music technology fans like most?

Music technology fans show strongest brand affinity for Israel (14.47×), Springfield, Illinois (31.43×), and Salman Khan (19.53×) over the country average.

Where do Music technology fans live in United States?

Music technology fans in United States are most concentrated in California (reach 269,880), New York (reach 151,981), and Florida (reach 130,664). These three regions account for the largest share of the active audience.

What other brands do Music technology fans also like?

Beyond Music technology itself, the audience over-indexes on Springfield, Illinois (31.43×), Salman Khan (19.53×), Home construction (3.36×), and Dog breed (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Music technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.