Naps Audience in United States
Naps has an estimated audience of 764,611 people in United States. 52.0% are female, 48.0% are male, average age 36.9. Top brand affinities: Nuts (film), La Opinión, Laneige, Product design, Hebe.
Top brand affinities include Nuts (film), La Opinión, Laneige, with strongest over-indexing on Nuts (film) (157.02× the country average). Demographically, the Naps audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Naps fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 36.9 |
| Estimated audience size | 764,611 |
Audience persona
The typical Naps fan in United States is balanced, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Nuts (film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nuts (film) | 157.02× | Movies & TV |
| La Opinión | 21.05× | News |
| Laneige | 15.25× | Beauty & Wellness |
| Product design | 3.3× | Business & Career |
| Hebe | 10.41× | Home & Garden |
| UK garage | 7.41× | Music & Radio |
| WKRN-TV | 7.1× | Movies & TV |
| Dental hygienist | 6.76× | Health |
| Gilt.com | 7.61× | Shopping |
| Penn & Teller | 7.54× | Movies & TV |
| Emperor Entertainment Group | 10.6× | Business & Career |
| La Provence | 17.09× | News |
| Electrolyte | 3.4× | Health |
| Bank account | 1.74× | Business & Career |
| Stamp collecting | 3.29× | Home & Garden |
| Guy Fieri | 2.67× | Movies & TV |
| Goop | 3.42× | Internet & Social Media |
| La Jolla | 5.88× | Travel & Leisure |
| Buying and Selling Real Estate | 4.83× | Home & Garden |
| 3D printing | 1.55× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.99 |
| LGBTQ+ Identity | OPEN | 1.87 |
| Luxury Orientation | PREMIUM | 1.25 |
| Early Adopter Mentality | POWER | 1.21 |
| Risk Appetite | THRILL | 1.2 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 28.6% |
| Japan | 12.6% |
| Spain | 10.2% |
See Naps audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
How to read this data
Audience size is the estimated number of people in United States who actively search for Naps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.