Rascasse Audience Intelligence

Naps Audience in United States

A data profile of the people who buy, follow and care about Naps in United States — modelled from more than twelve digital signal sources. Naps has an estimated audience of 779,376 people in United States.

#194among Hip hop in United States#6475among Person in United States#3725in Music & Radio

The average Naps fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Meg Ryan, L'Équipe, Google Drive, with strongest over-indexing on Meg Ryan (56.14× the country average).

Demographically, the Naps audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Naps fan in United States is more male, around 30.3 years old, with strong Indulgence tendencies and a notable affinity for Meg Ryan.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naps profile in United States.

Audience size
779K
in United States
Gender
36.6%♀
63.4% male
Age
30.3
average years
Country rank
#27933
Person in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Naps fans

36.6% are female, 63.4% are male, average age 30.3.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Naps audience in United States
MetricValue
Female36.6%
Male63.4%
Average age30.3
Estimated audience size779,376
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Naps audience in United States
Age bracketShare%
16-1947%
20-2921%
30-3912%
40-4911%
50+9%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Naps audience comes from United States.

Worldwide audience distribution share by country for Naps
CountryShare
India32.5%
Japan13.1%
United States9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naps audience in United States is strongest.

Fig. 05

Top regions by affinity

Naps fans by region: top regions in United States
#RegionReachAffinity×
01Montana~9K4.74×
02Pennsylvania~30K1.35×
03Massachusetts~20K1.30×
04Alaska~2K1.05×
05Oregon~8K1.04×
06Connecticut~7K1.04×
07Maine~3K1.02×
08Washington~10K1.01×
09Nebraska~4K1.01×
10New York~40K0.97×
11Minnesota~10K0.97×
12Hawaii~3K0.97×
13Rhode Island~2K0.97×
14North Dakota~1K0.97×
15Indiana~10K0.96×
16Illinois~20K0.95×
17Idaho~3K0.95×
18South Dakota~2K0.95×
19California~70K0.93×
20Virginia~20K0.93×
21Washington, District of Columbia~2K0.93×
22Missouri~10K0.92×
23Louisiana~8K0.92×
24New Mexico~3K0.92×
25Maryland~10K0.91×
26Iowa~5K0.91×
27Vermont~1K0.91×
28Kansas~5K0.90×
29North Carolina~20K0.89×
30Wisconsin~9K0.89×
31Utah~6K0.89×
32Delaware~2K0.89×
33Ohio~20K0.88×
34Michigan~20K0.88×
35Mississippi~5K0.88×
36West Virginia~3K0.88×
37New Jersey~20K0.87×
38New Hampshire~2K0.87×
39Texas~50K0.86×
40Georgia~20K0.86×
41Alabama~8K0.86×
42Oklahoma~7K0.86×
43Colorado~9K0.85×
44Arkansas~5K0.85×
45Florida~40K0.84×
46Kentucky~7K0.84×
47Arizona~10K0.83×
48Nevada~6K0.83×
49South Carolina~9K0.82×
50Tennessee~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Naps, United States
0.81×1.00×4.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naps audience
#·InterestCategoryAffinity×
01Les ÉchosNews96.28×
02TopitoNews86.97×
03Meg RyanMovies & TV56.14×
04L'ÉquipeSports52.79×
05Hochschule für Musik und Theater HamburgBusiness & Career43.89×
06AuchanShopping35.11×
07E.LeclercShopping32.77×
08BoobaMusic & Radio22.16×
09Cultural tourismTravel & Leisure20.00×
10Red Roof InnTravel & Leisure15.41×
11Motel 6Travel & Leisure11.94×
12Clash RoyaleGames11.65×
13International educationBusiness & Career10.85×
14Isla FisherMovies & TV10.62×
15Ligue 1Sports10.49×
16Sharon OsbourneMovies & TV7.47×
17Paris Saint-GermainSports6.38×
18Disneyland ParisTravel & Leisure6.24×
19Google DriveTechnology & Electronics3.88×
20FIFA World CupSports2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Naps audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.34×
Community OrientationOPEN1.51×
Family OrientationCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Naps audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
Need for SecurityCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Naps have in United States?

Naps has an estimated audience of 779,376 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Naps fans?

36.6% of Naps fans are female, 63.4% are male, with an average age of 30.3 years.

03

Which brands do Naps fans like most?

Naps fans show strongest brand affinity for Meg Ryan (56.14×), L'Équipe (52.79×), and Google Drive (3.88×) over the country average.

04

Where do Naps fans live in United States?

Naps fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Naps fans also like?

Beyond Naps itself, the audience over-indexes on L'Équipe (52.79×), Google Drive (3.88×), E.Leclerc (32.77×), and Hochschule für Musik und Theater Hamburg (43.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Naps audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Naps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →