National Enquirer Audience in United States

National Enquirer logo

National Enquirer has an estimated audience of 377,622 people in United States. 49.3% are female, 50.7% are male, average age 40.2. Top regions: California, Florida, New York. Top brand affinities: Superior Hiking Trail, Birthday Gifts, Israel, Jingoism, Elsword.

The average National Enquirer fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Superior Hiking Trail, Birthday Gifts, Israel, with strongest over-indexing on Superior Hiking Trail (18.75× the country average). Demographically, the National Enquirer audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Travelling, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of National Enquirer fans

Demographic split for National Enquirer audience in United States
MetricValue
Female49.3%
Male50.7%
Average age40.2
Estimated audience size377,622

Audience persona

The typical National Enquirer fan in United States is balanced, around 40.2 years old, with strong Travelling tendencies and a notable affinity for Superior Hiking Trail.

Top regions in United States

Top regions ranked by reach for National Enquirer in United States
RegionReachAffinity
California41,1390.99×
Florida27,1691.06×
New York26,1511.24×
Texas24,6990.76×
Ohio14,5791.25×
Illinois13,1891.05×
Pennsylvania13,1261.03×
North Carolina10,5620.93×
Michigan10,2601.04×
Georgia9,8400.85×
New Jersey8,8360.92×
Massachusetts8,5841.15×
Virginia8,5670.93×
Arizona8,2601.07×
Washington8,0491.06×
Tennessee7,9001.04×
Indiana6,8480.99×
Minnesota6,3291.17×
Missouri6,1071×
Maryland6,0860.94×
Colorado6,0161.01×
Wisconsin5,9161.04×
South Carolina5,7431.01×
Alabama5,5731.06×
Kentucky5,2431.11×
Oregon5,0511.17×
Connecticut4,3511.15×
Oklahoma3,8290.91×
Louisiana3,7970.78×
Nevada3,5260.97×
Iowa2,8930.93×
Kansas2,7970.94×
Arkansas2,6750.86×
Mississippi2,3820.77×
Utah2,3240.69×
New Mexico2,2671.2×
West Virginia1,7851.02×
Maine1,7431.29×
Washington, District of Columbia1,6041.41×
New Hampshire1,5831.06×
Nebraska1,5680.83×
Idaho1,5230.8×
Hawaii1,3160.81×
Rhode Island1,2771.06×
Montana9630.92×
Delaware9180.88×
Vermont8131.23×
Alaska7890.98×
South Dakota7570.87×
North Dakota7180.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Enquirer audience
BrandAffinityCategory
Superior Hiking Trail18.75×Travel & Leisure
Birthday Gifts3.85×Kids & Family
Israel2.33×Travel & Leisure
Jingoism2.19×Politics & Society
Elsword15.59×Games
Whataburger1.66×Food & Beverages
Fato Concursos20.99×Business & Career
Mothercare2.65×Kids & Family
jordy nelson12.53×Sports
Google Photos1.81×Technology & Electronics
JDSU2.22×Business & Career
Nebraska Cornhuskers5.85×Sports
Regional styles of Mexican music1.73×Music & Radio
Home staging2.94×Home & Garden
Jeep Wagoneer3.13×Cars & Mobility
Urban horticulture1.92×Home & Garden
Brunello Cucinelli3.9×Fashion & Accessoires
Queens College, City University of New York3.59×Business & Career
Centurion (film)5.66×Movies & TV
Jesse Plemons1.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Enquirer audience
TraitClusterScore
TravellingTHRILL1.69
Career OrientationPOWER1.58
SustainabilityBALANCE1.44
IndividualismJOY1.37
Convenience OrientationPREMIUM1.33
Price SensitivityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for National Enquirer
CountryShare
United States67.8%
United Kingdom5.1%
Italy4.8%

See National Enquirer audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does National Enquirer have in United States?

National Enquirer has an estimated audience of 377,622 people in United States, concentrated in California and Florida.

What is the gender split and age of National Enquirer fans?

49.3% of National Enquirer fans are female, 50.7% are male, with an average age of 40.2 years.

Which brands do National Enquirer fans like most?

National Enquirer fans show strongest brand affinity for Superior Hiking Trail (18.75×), Birthday Gifts (3.85×), and Israel (2.33×) over the country average.

Where do National Enquirer fans live in United States?

National Enquirer fans in United States are most concentrated in California (reach 41,139), Florida (reach 27,169), and New York (reach 26,151). These three regions account for the largest share of the active audience.

What other brands do National Enquirer fans also like?

Beyond National Enquirer itself, the audience over-indexes on Birthday Gifts (3.85×), Israel (2.33×), Jingoism (2.19×), and Elsword (15.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Enquirer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.