National Guard of the United States Audience in United States
National Guard of the United States has an estimated audience of 1,546,404 people in United States. 36.6% are female, 63.4% are male, average age 40.2. Top regions: Texas, California, Florida. Top brand affinities: Urban Outfitters, Halsey, Oregon, Combat sport, nbc chicago, Israel.
The average National Guard of the United States fan in United States is 40.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban Outfitters, Halsey, Oregon, Combat sport, with strongest over-indexing on Urban Outfitters (15.57× the country average). Demographically, the National Guard of the United States audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of National Guard of the United States fans
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 40.2 |
| Estimated audience size | 1,546,404 |
Audience persona
The typical National Guard of the United States fan in United States is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 129,979 | 0.98× |
| California | 117,407 | 0.69× |
| Florida | 88,666 | 0.85× |
| New York | 82,462 | 0.95× |
| Pennsylvania | 75,303 | 1.45× |
| Georgia | 48,500 | 1.02× |
| Ohio | 44,616 | 0.94× |
| North Carolina | 43,041 | 0.93× |
| Virginia | 41,738 | 1.11× |
| Illinois | 38,171 | 0.74× |
| Michigan | 33,093 | 0.82× |
| Tennessee | 32,226 | 1.04× |
| New Jersey | 29,818 | 0.76× |
| Maryland | 27,774 | 1.04× |
| South Carolina | 26,178 | 1.13× |
| Indiana | 25,506 | 0.9× |
| Missouri | 24,701 | 0.99× |
| Louisiana | 22,758 | 1.14× |
| Kentucky | 22,591 | 1.17× |
| Massachusetts | 21,959 | 0.72× |
| Washington | 21,934 | 0.71× |
| Oklahoma | 21,521 | 1.25× |
| Wisconsin | 20,790 | 0.89× |
| Minnesota | 20,639 | 0.93× |
| Arizona | 20,299 | 0.64× |
| Alabama | 19,134 | 0.89× |
| Colorado | 18,145 | 0.74× |
| Arkansas | 16,871 | 1.32× |
| Oregon | 16,689 | 0.94× |
| Mississippi | 16,514 | 1.3× |
| Kansas | 13,536 | 1.11× |
| Connecticut | 12,630 | 0.81× |
| Nevada | 11,452 | 0.77× |
| Iowa | 10,460 | 0.82× |
| New Mexico | 8,754 | 1.13× |
| West Virginia | 8,180 | 1.14× |
| Idaho | 7,868 | 1.01× |
| Utah | 7,492 | 0.54× |
| Nebraska | 7,150 | 0.92× |
| Hawaii | 6,314 | 0.95× |
| Montana | 5,633 | 1.31× |
| New Hampshire | 5,336 | 0.88× |
| South Dakota | 4,975 | 1.39× |
| Alaska | 4,823 | 1.46× |
| Maine | 4,607 | 0.83× |
| Washington, District of Columbia | 4,383 | 0.94× |
| Delaware | 4,371 | 1.02× |
| North Dakota | 3,989 | 1.26× |
| Wyoming | 3,860 | 1.68× |
| Rhode Island | 3,796 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 15.57× | Shopping |
| Halsey, Oregon | 13.29× | Travel & Leisure |
| Combat sport | 1.83× | Sports |
| nbc chicago | 6.08× | Movies & TV |
| Israel | 2.17× | Travel & Leisure |
| Minnesota | 1.55× | Travel & Leisure |
| Grammarly | 3.84× | Business & Career |
| Jeep Wagoneer | 3.61× | Cars & Mobility |
| University at Albany, SUNY | 13.29× | Business & Career |
| Home staging | 3.09× | Home & Garden |
| Grinch | 2.29× | Movies & TV |
| Kendra Scott | 1.6× | Fashion & Accessoires |
| JDSU | 1.52× | Business & Career |
| Jesse Plemons | 1.64× | Movies & TV |
| Wikia | 1.54× | Internet & Social Media |
| MK | 1.86× | Music & Radio |
| Jaws | 2.44× | Movies & TV |
| Final Fantasy VII (Famicom) | 6.12× | Games |
| INQUIRER.net | 5.59× | News |
| Nebraska Cornhuskers football | 1.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 9.48 |
| Need for Security | CONSERVATISM | 1.57 |
| Career Orientation | POWER | 1.39 |
| Risk Appetite | THRILL | 1.36 |
| Spirituality | BALANCE | 1.28 |
| Individualism | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.3% |
| Canada | 3.5% |
| United Kingdom | 0.8% |
See National Guard of the United States audiences in other countries
- National Guard of the United States — Germany
- National Guard of the United States — United Kingdom
- National Guard of the United States — France
- National Guard of the United States — Italy
- National Guard of the United States — Spain
- National Guard of the United States — Brazil
- National Guard of the United States — Japan
- National Guard of the United States — South Korea
- National Guard of the United States — India
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- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
Frequently asked questions
How many fans does National Guard of the United States have in United States?
National Guard of the United States has an estimated audience of 1,546,404 people in United States, concentrated in Texas and California.
What is the gender split and age of National Guard of the United States fans?
36.6% of National Guard of the United States fans are female, 63.4% are male, with an average age of 40.2 years.
Which brands do National Guard of the United States fans like most?
National Guard of the United States fans show strongest brand affinity for Urban Outfitters (15.57×), Halsey, Oregon (13.29×), and Combat sport (1.83×) over the country average.
Where do National Guard of the United States fans live in United States?
National Guard of the United States fans in United States are most concentrated in Texas (reach 129,979), California (reach 117,407), and Florida (reach 88,666). These three regions account for the largest share of the active audience.
What other brands do National Guard of the United States fans also like?
Beyond National Guard of the United States itself, the audience over-indexes on Halsey, Oregon (13.29×), Combat sport (1.83×), nbc chicago (6.08×), and Israel (2.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for National Guard of the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.