National Wildlife Refuge Audience in United States

National Wildlife Refuge logo

National Wildlife Refuge has an estimated audience of 1,222,540 people in United States. 59.5% are female, 40.5% are male, average age 47.9. Top regions: Texas, California, Florida. Top brand affinities: Israel, Collectable, Jeep Wagoneer, Pillow, Natural rubber.

The average National Wildlife Refuge fan in United States is 47.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Collectable, Jeep Wagoneer, with strongest over-indexing on Israel (3.69× the country average). Demographically, the National Wildlife Refuge audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of National Wildlife Refuge fans

Demographic split for National Wildlife Refuge audience in United States
MetricValue
Female59.5%
Male40.5%
Average age47.9
Estimated audience size1,222,540

Audience persona

The typical National Wildlife Refuge fan in United States is more female, around 47.9 years old, with strong Sustainability tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for National Wildlife Refuge in United States
RegionReachAffinity
Texas73,1780.7×
California69,0510.51×
Florida53,8620.65×
Colorado40,2562.09×
Minnesota36,5072.08×
Virginia34,5331.16×
Washington33,3421.36×
New York30,1520.44×
Pennsylvania28,0050.68×
Oregon26,4851.89×
North Carolina26,2190.71×
Georgia22,4750.6×
New Jersey20,5660.66×
Massachusetts20,3240.84×
Illinois18,6600.46×
Maryland18,5690.88×
Ohio17,8920.48×
Missouri17,5310.89×
Michigan16,6880.52×
South Carolina16,0780.87×
Wisconsin15,4820.84×
Louisiana14,2030.9×
Indiana13,7510.62×
Tennessee11,5160.47×
Maine10,9352.5×
Arizona10,4520.42×
New Mexico9,9801.63×
Nevada9,9470.84×
Iowa9,7470.97×
Oklahoma9,5170.7×
Hawaii8,9741.71×
Kansas8,5270.89×
Arkansas8,3120.83×
Mississippi7,7590.77×
Alabama7,5550.44×
Nebraska7,2961.19×
Kentucky7,2190.47×
Utah6,6560.61×
Delaware5,6381.67×
Connecticut5,6160.46×
Montana5,4081.59×
North Dakota5,1982.07×
Idaho5,0450.82×
New Hampshire4,6570.97×
West Virginia4,5210.79×
Washington, District of Columbia4,2641.16×
Alaska3,9481.51×
Rhode Island3,5970.92×
South Dakota2,9121.03×
Vermont2,8011.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Wildlife Refuge audience
BrandAffinityCategory
Israel3.69×Travel & Leisure
Collectable2.08×Kids & Family
Jeep Wagoneer5.81×Cars & Mobility
Pillow2.02×Home & Garden
Natural rubber1.87×Cars & Mobility
Emperor Entertainment Group9.46×Business & Career
Nebraska Cornhuskers football2.77×Sports
JamBase8.26×Music & Radio
Historic site2.79×Arts & Culture
Voter registration3.13×Politics & Society
Layne Staley4.05×Music & Radio
Captain America (1990 film)2.88×Movies & TV
Like Dandelion Dust8.65×Movies & TV
UK hardcore19.76×Music & Radio
Steampunk2.63×Fashion & Accessoires
Home staging2.73×Home & Garden
Urban horticulture1.85×Home & Garden
Hibachi3.41×Food & Beverages
Parma5.3×Travel & Leisure
Nasal cavity3.52×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Wildlife Refuge audience
TraitClusterScore
SustainabilityBALANCE2.34
PatriotismCONSERVATISM1.91
Community OrientationOPEN1.76
Urban LifestyleOPEN1.54
TraditionCONSERVATISM1.51
TravellingTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for National Wildlife Refuge
CountryShare
United States64.7%
United Kingdom18.7%
Canada2.6%

See National Wildlife Refuge audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does National Wildlife Refuge have in United States?

National Wildlife Refuge has an estimated audience of 1,222,540 people in United States, concentrated in Texas and California.

What is the gender split and age of National Wildlife Refuge fans?

59.5% of National Wildlife Refuge fans are female, 40.5% are male, with an average age of 47.9 years.

Which brands do National Wildlife Refuge fans like most?

National Wildlife Refuge fans show strongest brand affinity for Israel (3.69×), Collectable (2.08×), and Jeep Wagoneer (5.81×) over the country average.

Where do National Wildlife Refuge fans live in United States?

National Wildlife Refuge fans in United States are most concentrated in Texas (reach 73,178), California (reach 69,051), and Florida (reach 53,862). These three regions account for the largest share of the active audience.

What other brands do National Wildlife Refuge fans also like?

Beyond National Wildlife Refuge itself, the audience over-indexes on Collectable (2.08×), Jeep Wagoneer (5.81×), Pillow (2.02×), and Natural rubber (1.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Wildlife Refuge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.