Nationwide Series Audience in United States

Nationwide Series logo

Nationwide Series has an estimated audience of 353,550 people in United States. 33.2% are female, 66.8% are male, average age 42.9. Top regions: North Carolina, Florida, California. Top brand affinities: Keith Stanfield, Urban Outfitters, Alaska, Israel, Product design.

The average Nationwide Series fan in United States is 42.9 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, California. Top brand affinities include Keith Stanfield, Urban Outfitters, Alaska, with strongest over-indexing on Keith Stanfield (8.14× the country average). Demographically, the Nationwide Series audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Nationwide Series fans

Demographic split for Nationwide Series audience in United States
MetricValue
Female33.2%
Male66.8%
Average age42.9
Estimated audience size353,550

Audience persona

The typical Nationwide Series fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Nationwide Series in United States
RegionReachAffinity
North Carolina23,3732.2×
Florida20,3180.85×
California16,6080.43×
Pennsylvania16,0041.34×
Texas13,7700.45×
New York13,5820.69×
Indiana12,9022×
Ohio12,7901.17×
Michigan11,6411.26×
Georgia11,5891.06×
Wisconsin11,1672.1×
Illinois11,1390.95×
Virginia10,4191.21×
Tennessee9,4811.34×
South Carolina8,1471.53×
Arizona6,1280.85×
Alabama5,8491.18×
Kentucky5,5211.25×
Missouri5,1390.9×
Iowa5,0101.72×
New Jersey4,8460.54×
Washington4,4670.63×
Massachusetts4,3890.63×
Minnesota4,2790.84×
Oregon4,1101.01×
Connecticut4,1091.16×
Maryland3,8780.64×
Nevada3,2980.96×
Oklahoma3,0290.77×
Kansas2,9331.05×
Colorado2,8160.51×
Maine2,8002.21×
Louisiana2,6220.58×
West Virginia2,5991.58×
Arkansas2,4700.85×
Mississippi2,4640.85×
New Hampshire2,2061.58×
Nebraska1,4210.8×
Utah1,3630.43×
Idaho1,2500.71×
Delaware9781×
Vermont8931.44×
South Dakota8711.07×
Montana8400.86×
New Mexico7650.43×
Rhode Island7490.67×
North Dakota7060.97×
Hawaii4280.28×
Wyoming3780.72×
Washington, District of Columbia3750.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nationwide Series audience
BrandAffinityCategory
Keith Stanfield8.14×Movies & TV
Urban Outfitters2.08×Shopping
Alaska1.92×Travel & Leisure
Israel2.23×Travel & Leisure
Product design1.94×Business & Career
Pro-Ject3.78×Music & Radio
MK3.84×Music & Radio
Hipster8.28×Politics & Society
Pillow1.66×Home & Garden
Hammock camping5.2×Travel & Leisure
Elsword11.4×Games
Vocal harmony3.11×Music & Radio
Goose (band)4.13×Pets & Animals
N1 road (South Africa)2.66×Travel & Leisure
Wikia2.06×Internet & Social Media
Life of Pi5.64×Movies & TV
Governor of Michigan4.36×Politics & Society
Zoo Tycoon (series)11.61×Games
Hog Hunting1.97×Sports
Sinaloa2.11×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nationwide Series audience
TraitClusterScore
PatriotismCONSERVATISM1.53
Family OrientationCONSERVATISM1.48
Need for SecurityCONSERVATISM1.44
Risk AppetiteTHRILL1.37
Quality AwarenessPREMIUM1.22
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Nationwide Series
CountryShare
United States75.9%
France9.2%
Colombia3.0%

See Nationwide Series audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Nationwide Series have in United States?

Nationwide Series has an estimated audience of 353,550 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Nationwide Series fans?

33.2% of Nationwide Series fans are female, 66.8% are male, with an average age of 42.9 years.

Which brands do Nationwide Series fans like most?

Nationwide Series fans show strongest brand affinity for Keith Stanfield (8.14×), Urban Outfitters (2.08×), and Alaska (1.92×) over the country average.

Where do Nationwide Series fans live in United States?

Nationwide Series fans in United States are most concentrated in North Carolina (reach 23,373), Florida (reach 20,318), and California (reach 16,608). These three regions account for the largest share of the active audience.

What other brands do Nationwide Series fans also like?

Beyond Nationwide Series itself, the audience over-indexes on Urban Outfitters (2.08×), Alaska (1.92×), Israel (2.23×), and Product design (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nationwide Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.