Rascasse Audience Intelligence

Navy Exchange Target Market in United States

A data profile of the people who buy, follow and care about Navy Exchange in United States — modelled from more than twelve digital signal sources. Navy Exchange has an estimated audience of 875,437 people in United States.

#2among Forex trading in United States#2646among Brand in United States#1665in Business & Career

The average Navy Exchange fan in United States is 37.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Virginia, Florida.

Top brand affinities include FedEx, Sustainable energy, Renewable energy, with strongest over-indexing on FedEx (5.05× the country average).

Demographically, the Navy Exchange audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Navy Exchange fan in United States is balanced, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Business & Career · Type: Brand · Subtype: Forex trading

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Navy Exchange profile in United States.

Audience size
875K
in United States
Gender
45.8%♀
54.2% male
Age
37.3
average years
Country rank
#25866
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Navy Exchange

45.8% are female, 54.2% are male, average age 37.3.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Navy Exchange audience in United States
MetricValue
Female45.8%
Male54.2%
Average age37.3
Estimated audience size875,437
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Navy Exchange audience in United States
Age bracketShare%
16-1929%
20-2915%
30-3917%
40-4923%
50+17%
Fig. 04

Worldwide distribution

97.9%

of the worldwide Navy Exchange audience comes from United States.

Worldwide audience distribution share by country for Navy Exchange
CountryShare
United States97.9%
Italy1.0%
Germany0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Navy Exchange audience in United States is strongest.

Fig. 05

Top regions by affinity

Navy Exchange customers by region in United States
#RegionReachAffinity×
01Hawaii~60K15.34×
02Virginia~100K5.29×
03Washington~40K2.19×
04Maryland~30K2.13×
05Rhode Island~5K1.89×
06Florida~100K1.73×
07Mississippi~10K1.52×
08California~100K1.48×
09Washington, District of Columbia~3K1.22×
10Illinois~30K1.19×
11South Carolina~10K1.13×
12Alabama~10K1.12×
13Connecticut~7K0.86×
14Louisiana~9K0.85×
15Tennessee~10K0.82×
16Alaska~1K0.70×
17Georgia~20K0.66×
18Kansas~4K0.61×
19Nevada~5K0.58×
20Maine~2K0.58×
21North Carolina~10K0.57×
22Vermont<1K0.56×
23Texas~40K0.55×
24North Dakota<1K0.54×
25South Dakota~1K0.52×
26New Mexico~2K0.51×
27Oklahoma~5K0.49×
28Montana~1K0.49×
29Delaware~1K0.48×
30West Virginia~2K0.46×
31Arkansas~3K0.44×
32New Hampshire~1K0.44×
33Arizona~7K0.43×
34Idaho~2K0.43×
35Nebraska~2K0.42×
36Colorado~5K0.39×
37Kentucky~4K0.39×
38New York~20K0.34×
39Missouri~5K0.34×
40Indiana~5K0.33×
41Wisconsin~4K0.33×
42Utah~2K0.33×
43Iowa~2K0.33×
44Ohio~8K0.32×
45Pennsylvania~9K0.31×
46Oregon~3K0.31×
47New Jersey~6K0.28×
48Massachusetts~5K0.27×
49Minnesota~3K0.27×
50Michigan~6K0.25×
Fig. 06

Affinity by region

Affinity by region — Navy Exchange, United States
0.25×1.00×15.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Navy Exchange audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Navy Exchange audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility12.22×
02RemittanceBusiness & Career10.12×
03Rosie O'DonnellMovies & TV7.74×
04Sustainable energyHome & Garden5.98×
05Renewable energyBusiness & Career5.36×
06Weather forecastingHome & Garden5.07×
07FedExBusiness & Career5.05×
08QVCMovies & TV4.68×
09Online bankingBusiness & Career4.48×
10Home automationTechnology & Electronics4.00×
11First class travelTravel & Leisure3.66×
12Mortgage loansBusiness & Career3.41×
13Solar energyHome & Garden3.39×
14Discount storesShopping3.12×
15Shopping mallsShopping2.27×
16SubwayFood & Beverages2.04×
17PinterestInternet & Social Media1.95×
18Pizza HutFood & Beverages1.95×
19AirbnbTravel & Leisure1.89×
20McDonald'sFood & Beverages1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Navy Exchange audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Navy Exchange audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.91×
Convenience OrientationPREMIUM2.33×
SustainabilityBALANCE2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Navy Exchange audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Healthy LifestyleBALANCE0.79×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Navy Exchange's target market in United States?

Navy Exchange's target market in United States covers an estimated 875,437 people, concentrated in California and Virginia.

02

What is the gender split and age of Navy Exchange customers?

45.8% of the Navy Exchange audience are female, 54.2% are male, with an average age of 37.3 years.

03

Which brands do Navy Exchange fans like most?

Navy Exchange fans show strongest brand affinity for FedEx (5.05×), Sustainable energy (5.98×), and Renewable energy (5.36×) over the country average.

04

Where do Navy Exchange fans live in United States?

Navy Exchange fans in United States are most concentrated in California (reach ~100K), Virginia (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Navy Exchange fans also like?

Beyond Navy Exchange itself, the audience over-indexes on Sustainable energy (5.98×), Renewable energy (5.36×), Mortgage loans (3.41×), and Weather forecasting (5.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Navy Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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