Navy Exchange Audience in United States
Navy Exchange has an estimated audience of 844,796 people in United States. 45.8% are female, 54.2% are male, average age 37.3. Top regions: California, Virginia, Florida. Top brand affinities: nbc chicago, Stamp collecting, Halsey, Oregon, Urban Outfitters, Monogram.
The average Navy Exchange fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Virginia, Florida. Top brand affinities include nbc chicago, Stamp collecting, Halsey, Oregon, with strongest over-indexing on nbc chicago (20.19× the country average). Demographically, the Navy Exchange audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Forex trading
Demographics of Navy Exchange fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 37.3 |
| Estimated audience size | 844,796 |
Audience persona
The typical Navy Exchange fan in United States is balanced, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for nbc chicago.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 142,028 | 1.53× |
| Virginia | 107,613 | 5.23× |
| Florida | 97,536 | 1.71× |
| Hawaii | 47,753 | 13.15× |
| Texas | 45,274 | 0.62× |
| Washington | 42,275 | 2.49× |
| Maryland | 33,119 | 2.28× |
| Illinois | 25,132 | 0.89× |
| Georgia | 18,721 | 0.72× |
| New York | 17,460 | 0.37× |
| North Carolina | 15,883 | 0.62× |
| Alabama | 15,805 | 1.34× |
| South Carolina | 15,310 | 1.2× |
| Tennessee | 14,694 | 0.87× |
| Mississippi | 10,860 | 1.56× |
| Louisiana | 10,065 | 0.92× |
| Ohio | 9,177 | 0.35× |
| Pennsylvania | 9,155 | 0.32× |
| Arizona | 7,532 | 0.44× |
| Connecticut | 7,345 | 0.87× |
| Colorado | 5,624 | 0.42× |
| New Jersey | 5,598 | 0.26× |
| Rhode Island | 5,229 | 1.94× |
| Oklahoma | 5,097 | 0.54× |
| Nevada | 5,070 | 0.62× |
| Michigan | 4,940 | 0.22× |
| Indiana | 4,867 | 0.32× |
| Kansas | 4,790 | 0.72× |
| Missouri | 4,589 | 0.34× |
| Massachusetts | 4,117 | 0.25× |
| Kentucky | 4,039 | 0.38× |
| Wisconsin | 3,642 | 0.29× |
| Washington, District of Columbia | 3,094 | 1.22× |
| Arkansas | 2,787 | 0.4× |
| Minnesota | 2,741 | 0.23× |
| Oregon | 2,535 | 0.26× |
| New Mexico | 1,997 | 0.47× |
| Utah | 1,939 | 0.26× |
| Maine | 1,460 | 0.48× |
| Nebraska | 1,430 | 0.34× |
| Iowa | 1,421 | 0.2× |
| Idaho | 1,327 | 0.31× |
| West Virginia | 1,241 | 0.32× |
| Alaska | 1,207 | 0.67× |
| New Hampshire | 1,012 | 0.3× |
| Delaware | 753 | 0.32× |
| Montana | 628 | 0.27× |
| North Dakota | 582 | 0.34× |
| South Dakota | 582 | 0.3× |
| Wyoming | 415 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| nbc chicago | 20.19× | Movies & TV |
| Stamp collecting | 12.68× | Home & Garden |
| Halsey, Oregon | 13× | Travel & Leisure |
| Urban Outfitters | 1.83× | Shopping |
| Monogram | 3.76× | Home & Garden |
| Historic site | 4.05× | Arts & Culture |
| Elsword | 13× | Games |
| Pillow | 1.55× | Home & Garden |
| Fairy godmother | 5.31× | Literature |
| JDSU | 2.02× | Business & Career |
| Kendra Scott | 1.89× | Fashion & Accessoires |
| Regional styles of Mexican music | 1.76× | Music & Radio |
| Justice | 1.75× | Politics & Society |
| Fat Albert (film) | 5.14× | Movies & TV |
| University at Albany, SUNY | 13× | Business & Career |
| Cam Ward | 1.88× | Sports |
| Layne Staley | 3.09× | Music & Radio |
| edureka | 17.34× | Business & Career |
| WGN-TV | 2.61× | Movies & TV |
| Home staging | 2.37× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 5.02 |
| Sustainability | BALANCE | 1.81 |
| Risk Appetite | THRILL | 1.6 |
| Urban Lifestyle | OPEN | 1.56 |
| Career Orientation | POWER | 1.51 |
| Individualism | JOY | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.8% |
| Italy | 1.0% |
| Germany | 0.8% |
See Navy Exchange audiences in other countries
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Frequently asked questions
How many fans does Navy Exchange have in United States?
Navy Exchange has an estimated audience of 844,796 people in United States, concentrated in California and Virginia.
What is the gender split and age of Navy Exchange fans?
45.8% of Navy Exchange fans are female, 54.2% are male, with an average age of 37.3 years.
Which brands do Navy Exchange fans like most?
Navy Exchange fans show strongest brand affinity for nbc chicago (20.19×), Stamp collecting (12.68×), and Halsey, Oregon (13×) over the country average.
Where do Navy Exchange fans live in United States?
Navy Exchange fans in United States are most concentrated in California (reach 142,028), Virginia (reach 107,613), and Florida (reach 97,536). These three regions account for the largest share of the active audience.
What other brands do Navy Exchange fans also like?
Beyond Navy Exchange itself, the audience over-indexes on Stamp collecting (12.68×), Halsey, Oregon (13×), Urban Outfitters (1.83×), and Monogram (3.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Navy Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.