Navy Exchange Audience in United States

Navy Exchange has an estimated audience of 844,796 people in United States. 45.8% are female, 54.2% are male, average age 37.3. Top regions: California, Virginia, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Indeed.com, Microblogging.

The average Navy Exchange fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Virginia, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on Autism Awareness (12.96× the country average). Demographically, the Navy Exchange audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Forex trading

Demographics of Navy Exchange fans

Demographic split for Navy Exchange audience in United States
MetricValue
Female45.8%
Male54.2%
Average age37.3
Estimated audience size844,796

Audience persona

The typical Navy Exchange fan in United States is balanced, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Navy Exchange in United States
RegionReachAffinity
California142,0281.53×
Virginia107,6135.23×
Florida97,5361.71×
Hawaii47,75313.15×
Texas45,2740.62×
Washington42,2752.49×
Maryland33,1192.28×
Illinois25,1320.89×
Georgia18,7210.72×
New York17,4600.37×
North Carolina15,8830.62×
Alabama15,8051.34×
South Carolina15,3101.2×
Tennessee14,6940.87×
Mississippi10,8601.56×
Louisiana10,0650.92×
Ohio9,1770.35×
Pennsylvania9,1550.32×
Arizona7,5320.44×
Connecticut7,3450.87×
Colorado5,6240.42×
New Jersey5,5980.26×
Rhode Island5,2291.94×
Oklahoma5,0970.54×
Nevada5,0700.62×
Michigan4,9400.22×
Indiana4,8670.32×
Kansas4,7900.72×
Missouri4,5890.34×
Massachusetts4,1170.25×
Kentucky4,0390.38×
Wisconsin3,6420.29×
Washington, District of Columbia3,0941.22×
Arkansas2,7870.4×
Minnesota2,7410.23×
Oregon2,5350.26×
New Mexico1,9970.47×
Utah1,9390.26×
Maine1,4600.48×
Nebraska1,4300.34×
Iowa1,4210.2×
Idaho1,3270.31×
West Virginia1,2410.32×
Alaska1,2070.67×
New Hampshire1,0120.3×
Delaware7530.32×
Montana6280.27×
North Dakota5820.34×
South Dakota5820.3×
Wyoming4150.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Navy Exchange audience
BrandAffinityCategory
Autism Awareness12.96×Health
Diabetes mellitus awareness8.74×Health
Singer-songwriter4.02×Music & Radio
Indeed.com4.06×Business & Career
Microblogging8.8×Technology & Electronics
Google Maps3.82×Internet & Social Media
Income tax9.26×Business & Career
Capital One2.81×Business & Career
Fox News Channel1.98×Movies & TV
Rosie O'Donnell10.28×Movies & TV
Enterprise Rent-A-Car3.81×Cars & Mobility
Kia Sportage13×Cars & Mobility
Google News3.6×News
CarGurus3.11×Cars & Mobility
Non-fiction books3.92×Literature
El Corte Inglés12.68×Shopping
Jollibee5.38×Food & Beverages
Charles, Prince of Wales12.87×Politics & Society
Apple Store3.88×Shopping
Google Flights2.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Navy Exchange audience
TraitClusterScore
PatriotismCONSERVATISM5.02
SustainabilityBALANCE1.81
Risk AppetiteTHRILL1.6
Urban LifestyleOPEN1.56
Career OrientationPOWER1.51
IndividualismJOY1.49

Worldwide distribution

Worldwide audience distribution share by country for Navy Exchange
CountryShare
United States97.8%
Italy1.0%
Germany0.8%

See Navy Exchange audiences in other countries

More Forex trading audiences in United States

Frequently asked questions

How many fans does Navy Exchange have in United States?

Navy Exchange has an estimated audience of 844,796 people in United States, concentrated in California and Virginia.

What is the gender split and age of Navy Exchange fans?

45.8% of Navy Exchange fans are female, 54.2% are male, with an average age of 37.3 years.

Which brands do Navy Exchange fans like most?

Navy Exchange fans show strongest brand affinity for Autism Awareness (12.96×), Diabetes mellitus awareness (8.74×), and Singer-songwriter (4.02×) over the country average.

Where do Navy Exchange fans live in United States?

Navy Exchange fans in United States are most concentrated in California (reach 142,028), Virginia (reach 107,613), and Florida (reach 97,536). These three regions account for the largest share of the active audience.

What other brands do Navy Exchange fans also like?

Beyond Navy Exchange itself, the audience over-indexes on Diabetes mellitus awareness (8.74×), Singer-songwriter (4.02×), Indeed.com (4.06×), and Microblogging (8.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Navy Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.