New Glarus Brewing Company Audience in United States

New Glarus Brewing Company has an estimated audience of 348,758 people in United States. 45.8% are female, 54.2% are male, average age 35.7. Top regions: Wisconsin, Illinois, Minnesota. Top brand affinities: Birra Moretti, Milwaukee Brewers, Planet Fitness, New Belgium Brewing Company, Green Bay Packers.

The average New Glarus Brewing Company fan in United States is 35.7 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, Minnesota. Top brand affinities include Birra Moretti, Milwaukee Brewers, Planet Fitness, with strongest over-indexing on Birra Moretti (213.27× the country average). Demographically, the New Glarus Brewing Company audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of New Glarus Brewing Company fans

Demographic split for New Glarus Brewing Company audience in United States
MetricValue
Female45.8%
Male54.2%
Average age35.7
Estimated audience size348,758

Audience persona

The typical New Glarus Brewing Company fan in United States is balanced, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Birra Moretti.

Top regions in United States

Top regions ranked by reach for New Glarus Brewing Company in United States
RegionReachAffinity
Wisconsin111,60821.27×
Illinois60,8825.24×
Minnesota13,8582.77×
Iowa12,0384.19×
Indiana8,7081.37×
Missouri6,0721.08×
Ohio5,3620.5×
Texas4,7990.16×
California4,6730.12×
Michigan4,5270.5×
Florida3,8740.16×
Colorado3,6920.67×
Tennessee2,6250.38×
New York2,5540.13×
Nebraska2,4511.4×
North Carolina2,3300.22×
Pennsylvania2,3010.2×
Arizona2,2620.32×
Kentucky2,0720.47×
Kansas1,9260.7×
Georgia1,8790.17×
Virginia1,6450.19×
Washington1,1810.17×
Massachusetts1,0840.16×
South Dakota1,0761.34×
South Carolina1,0290.2×
New Jersey9610.11×
Alabama9550.2×
Oklahoma9510.25×
Arkansas8820.31×
North Dakota8461.18×
Maryland8140.14×
Oregon7710.19×
Connecticut6510.19×
Utah6060.19×
Louisiana5710.13×
Nevada4440.13×
Montana4400.46×
Mississippi3650.13×
Washington, District of Columbia3470.33×
Idaho3010.17×
New Mexico2900.17×
Wyoming2340.45×
New Hampshire2180.16×
Vermont2170.35×
Maine2110.17×
West Virginia1930.12×
Delaware1720.18×
Hawaii1700.11×
Rhode Island1340.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Glarus Brewing Company audience
BrandAffinityCategory
Birra Moretti213.27×Food & Beverages
Milwaukee Brewers13.15×Sports
Planet Fitness4.1×Sports
New Belgium Brewing Company27.08×Food & Beverages
Green Bay Packers5.31×Sports
Limoncello45.33×Food & Beverages
Joe DiMaggio23.55×Sports
Kia Sportage17.64×Cars & Mobility
Owen Wilson11.5×Movies & TV
London Eye15.67×Travel & Leisure
Diaper bag5.35×Kids & Family
Tinker Bell (film series)17.79×Movies & TV
Chicago Cubs5.17×Sports
Fright Night25.29×Movies & TV
From Dusk till Dawn20×Movies & TV
Grolsch Brewery118.18×Food & Beverages
Wingstop3.06×Food & Beverages
Kwik Trip6.8×Shopping
Bass guitar3.17×Music & Radio
British Museum7.25×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Glarus Brewing Company audience
TraitClusterScore
PatriotismCONSERVATISM1.78
TravellingTHRILL1.33
DIY MentalityTHRILL1.31
Family OrientationCONSERVATISM1.25
Design AffinityPREMIUM1.22
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for New Glarus Brewing Company
CountryShare
United States99.5%
Japan0.1%
Switzerland0.1%

See New Glarus Brewing Company audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does New Glarus Brewing Company have in United States?

New Glarus Brewing Company has an estimated audience of 348,758 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of New Glarus Brewing Company fans?

45.8% of New Glarus Brewing Company fans are female, 54.2% are male, with an average age of 35.7 years.

Which brands do New Glarus Brewing Company fans like most?

New Glarus Brewing Company fans show strongest brand affinity for Birra Moretti (213.27×), Milwaukee Brewers (13.15×), and Planet Fitness (4.1×) over the country average.

Where do New Glarus Brewing Company fans live in United States?

New Glarus Brewing Company fans in United States are most concentrated in Wisconsin (reach 111,608), Illinois (reach 60,882), and Minnesota (reach 13,858). These three regions account for the largest share of the active audience.

What other brands do New Glarus Brewing Company fans also like?

Beyond New Glarus Brewing Company itself, the audience over-indexes on Milwaukee Brewers (13.15×), Planet Fitness (4.1×), New Belgium Brewing Company (27.08×), and Green Bay Packers (5.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Glarus Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.