Rascasse Audience Intelligence

New Glarus Brewing Company Target Market in United States

A data profile of the people who buy, follow and care about New Glarus Brewing Company in United States — modelled from more than twelve digital signal sources. New Glarus Brewing Company has an estimated audience of 351,281 people in United States.

#48among Beer in United States#4605among Brand in United States#2327in Food & Beverages

The average New Glarus Brewing Company fan in United States is 35.7 years old, balanced, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, Minnesota.

Top brand affinities include Birra Moretti, Milwaukee Brewers, Babe Ruth, with strongest over-indexing on Birra Moretti (261.35× the country average).

Demographically, the New Glarus Brewing Company audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Glarus Brewing Company fan in United States is balanced, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Birra Moretti.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Glarus Brewing Company profile in United States.

Audience size
351K
in United States
Gender
45.8%♀
54.2% male
Age
35.7
average years
Country rank
#44535
Brand in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of New Glarus Brewing Company

45.8% are female, 54.2% are male, average age 35.7.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for New Glarus Brewing Company audience in United States
MetricValue
Female45.8%
Male54.2%
Average age35.7
Estimated audience size351,281
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the New Glarus Brewing Company audience in United States
Age bracketShare%
16-1924%
20-2926%
30-3921%
40-4917%
50+12%
Fig. 04

Worldwide distribution

99.5%

of the worldwide New Glarus Brewing Company audience comes from United States.

Worldwide audience distribution share by country for New Glarus Brewing Company
CountryShare
United States99.5%
Japan0.1%
Switzerland0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Glarus Brewing Company audience in United States is strongest.

Fig. 05

Top regions by affinity

New Glarus Brewing Company customers by region in United States
#RegionReachAffinity×
01Wisconsin~100K22.53×
02Illinois~50K4.39×
03Iowa~10K3.80×
04Minnesota~10K2.57×
05Nebraska~2K1.34×
06South Dakota~1K1.32×
07Indiana~8K1.27×
08North Dakota<1K1.15×
09Missouri~6K1.03×
10Alaska<1K0.87×
11Rhode Island<1K0.78×
12Vermont<1K0.78×
13Kansas~2K0.77×
14Delaware<1K0.75×
15West Virginia~1K0.74×
16Hawaii~1K0.74×
17Montana<1K0.74×
18New Hampshire<1K0.71×
19Maine<1K0.70×
20Colorado~4K0.69×
21Idaho~1K0.67×
22New Mexico~1K0.65×
23Mississippi~2K0.64×
24Washington, District of Columbia<1K0.62×
25Kentucky~3K0.59×
26Michigan~5K0.57×
27Arkansas~2K0.57×
28Ohio~6K0.53×
29Louisiana~2K0.53×
30Nevada~2K0.52×
31Oklahoma~2K0.51×
32Connecticut~2K0.51×
33Utah~2K0.51×
34Tennessee~3K0.47×
35Alabama~2K0.47×
36Oregon~2K0.46×
37South Carolina~2K0.45×
38Arizona~3K0.41×
39Maryland~2K0.41×
40Massachusetts~3K0.37×
41North Carolina~4K0.36×
42New Jersey~3K0.36×
43Washington~3K0.36×
44Virginia~3K0.35×
45Pennsylvania~4K0.32×
46Georgia~3K0.32×
47Florida~6K0.26×
48New York~5K0.24×
49Texas~7K0.23×
50California~7K0.19×
Fig. 06

Affinity by region

Affinity by region — New Glarus Brewing Company, United States
0.19×1.00×22.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Glarus Brewing Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Glarus Brewing Company audience
#·InterestCategoryAffinity×
01Birra MorettiFood & Beverages261.35×
02Grolsch BreweryFood & Beverages126.73×
03LimoncelloFood & Beverages41.39×
04Edinburgh CastleTravel & Leisure37.95×
05Tower of LondonTravel & Leisure35.90×
06Tower BridgeTravel & Leisure34.78×
07Fright NightMovies & TV32.11×
08New Belgium Brewing CompanyFood & Beverages31.09×
09Sarah ConnorMusic & Radio29.11×
10Joe DiMaggioSports27.37×
11Supper clubFood & Beverages22.03×
12Babe RuthSports20.41×
13From Dusk till DawnMovies & TV20.00×
14London EyeTravel & Leisure16.28×
15Milwaukee BrewersSports13.93×
16Miranda CosgroveMovies & TV11.10×
17Chicago BlackhawksSports9.39×
18British MuseumArts & Culture8.96×
19Planet FitnessSports3.30×
20PinterestInternet & Social Media2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Glarus Brewing Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Glarus Brewing Company audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
Convenience OrientationPREMIUM2.19×
Urban LifestyleOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Glarus Brewing Company audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Healthy LifestyleBALANCE0.83×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is New Glarus Brewing Company's target market in United States?

New Glarus Brewing Company's target market in United States covers an estimated 351,281 people, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of New Glarus Brewing Company customers?

45.8% of the New Glarus Brewing Company audience are female, 54.2% are male, with an average age of 35.7 years.

03

Which brands do New Glarus Brewing Company fans like most?

New Glarus Brewing Company fans show strongest brand affinity for Birra Moretti (261.35×), Milwaukee Brewers (13.93×), and Babe Ruth (20.41×) over the country average.

04

Where do New Glarus Brewing Company fans live in United States?

New Glarus Brewing Company fans in United States are most concentrated in Wisconsin (reach ~100K), Illinois (reach ~50K), and Minnesota (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do New Glarus Brewing Company fans also like?

Beyond New Glarus Brewing Company itself, the audience over-indexes on Milwaukee Brewers (13.93×), Babe Ruth (20.41×), New Belgium Brewing Company (31.09×), and Joe DiMaggio (27.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See New Glarus Brewing Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Glarus Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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