New Spain Audience in United States

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New Spain has an estimated audience of 2,380,164 people in United States. 48.0% are female, 52.0% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Home construction, Justice, JTV (Indonesia), Spinal muscular atrophy.

The average New Spain fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Home construction, Justice, with strongest over-indexing on Minnesota (2.37× the country average). Demographically, the New Spain audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of New Spain fans

Demographic split for New Spain audience in United States
MetricValue
Female48.0%
Male52.0%
Average age36.3
Estimated audience size2,380,164

Audience persona

The typical New Spain fan in United States is balanced, around 36.3 years old, with strong Extroversion tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for New Spain in United States
RegionReachAffinity
California468,1071.79×
Texas314,7871.54×
Florida164,1651.02×
New York147,5461.11×
Illinois94,0001.19×
Georgia82,6251.13×
Arizona70,0381.44×
Pennsylvania68,0370.85×
North Carolina65,3860.91×
Washington65,3211.37×
New Jersey62,4251.03×
Virginia58,8261.01×
Ohio50,5510.69×
Michigan48,5470.78×
Colorado42,8341.14×
Tennessee41,1590.86×
Massachusetts41,1390.88×
Maryland40,7291×
Indiana38,5310.89×
New Mexico34,8682.92×
Missouri32,9630.86×
Oregon31,8411.17×
Nevada30,8621.34×
Alabama30,6610.92×
Louisiana28,8210.94×
Minnesota28,1480.83×
South Carolina27,6820.77×
Utah26,7391.25×
Wisconsin26,5000.74×
Connecticut26,0381.09×
Kentucky25,9160.87×
Oklahoma25,6020.97×
Kansas18,6180.99×
Arkansas14,9600.76×
Mississippi14,7340.75×
Iowa12,1900.62×
Washington, District of Columbia10,3701.45×
Idaho10,2700.86×
Nebraska10,0950.85×
West Virginia9,7310.88×
Hawaii8,5840.84×
Rhode Island6,6360.88×
New Hampshire6,3000.67×
Maine5,2510.62×
Montana5,1400.78×
Alaska4,1620.82×
North Dakota4,0680.83×
Delaware3,9620.6×
Vermont3,8080.91×
South Dakota3,5810.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Spain audience
BrandAffinityCategory
Minnesota2.37×Travel & Leisure
Home construction1.58×Home & Garden
Justice1.54×Politics & Society
JTV (Indonesia)2.71×
Spinal muscular atrophy4.48×Health
Penn & Teller3.81×Movies & TV
iZombie6.21×Movies & TV
Mad About You4.7×Movies & TV
Totally Spies!4.57×Movies & TV
Dental hygienist2.21×Health
Better Off Dead (film)3.4×Movies & TV
Mackenzie Foy2.37×Fashion & Accessoires
Stop Bullying4.78×Politics & Society
Leverage (TV series)1.71×Movies & TV
Life of Pi2.45×Movies & TV
Toros de Tijuana6.54×Sports
Ext JS7.07×Technology & Electronics
Cultural studies2.69×Business & Career
War on Terror1.57×Politics & Society
The Boomtown Rats10.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Spain audience
TraitClusterScore
ExtroversionTHRILL1.25
Urban LifestyleOPEN1.22
Need for SecurityCONSERVATISM1.15
TravellingTHRILL1.14
Luxury OrientationPREMIUM1.12
Sports ActivityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for New Spain
CountryShare
Mexico42.6%
United States29.7%
Spain19.6%

See New Spain audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does New Spain have in United States?

New Spain has an estimated audience of 2,380,164 people in United States, concentrated in California and Texas.

What is the gender split and age of New Spain fans?

48.0% of New Spain fans are female, 52.0% are male, with an average age of 36.3 years.

Which brands do New Spain fans like most?

New Spain fans show strongest brand affinity for Minnesota (2.37×), Home construction (1.58×), and Justice (1.54×) over the country average.

Where do New Spain fans live in United States?

New Spain fans in United States are most concentrated in California (reach 468,107), Texas (reach 314,787), and Florida (reach 164,165). These three regions account for the largest share of the active audience.

What other brands do New Spain fans also like?

Beyond New Spain itself, the audience over-indexes on Home construction (1.58×), Justice (1.54×), JTV (Indonesia) (2.71×), and Spinal muscular atrophy (4.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.