New York Liberty Audience in United States

New York Liberty logo

New York Liberty has an estimated audience of 720,865 people in United States. 50.1% are female, 49.9% are male, average age 38.0. Top regions: New York, California, Texas. Top brand affinities: Barclays Center, Google Analytics, Leverage (TV series), Graham Greene (actor), Graham Greene.

The average New York Liberty fan in United States is 38.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Barclays Center, Google Analytics, Leverage (TV series), with strongest over-indexing on Barclays Center (27.75× the country average). Demographically, the New York Liberty audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of New York Liberty fans

Demographic split for New York Liberty audience in United States
MetricValue
Female50.1%
Male49.9%
Average age38.0
Estimated audience size720,865

Audience persona

The typical New York Liberty fan in United States is balanced, around 38.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Barclays Center.

Top regions in United States

Top regions ranked by reach for New York Liberty in United States
RegionReachAffinity
New York114,0812.83×
California54,3400.69×
Texas48,3640.78×
Florida48,1060.99×
New Jersey30,7021.67×
Illinois26,0311.08×
Georgia25,5231.15×
Pennsylvania23,7690.98×
North Carolina23,6331.09×
Ohio22,1701×
Virginia19,2151.09×
Indiana17,9601.36×
Iowa17,3742.93×
Oregon14,9571.81×
Minnesota14,7801.43×
Michigan14,1900.75×
Massachusetts13,7800.97×
South Carolina13,5661.25×
Maryland13,3801.08×
Tennessee13,3340.92×
Arizona12,9390.88×
Louisiana12,8781.39×
Connecticut12,7761.77×
Washington9,9500.69×
Alabama8,9860.89×
Wisconsin8,5170.79×
Nevada8,4951.22×
Missouri8,2460.71×
Mississippi8,1581.37×
Kentucky7,7760.86×
Colorado7,5810.67×
Arkansas5,7580.97×
Oklahoma4,6720.58×
Kansas3,8340.67×
Utah2,6580.41×
Nebraska2,6540.73×
New Mexico2,4970.69×
Washington, District of Columbia2,2691.05×
Rhode Island2,0850.91×
Maine2,0750.8×
West Virginia1,9510.58×
Delaware1,9350.97×
New Hampshire1,9010.67×
Hawaii1,7210.56×
Idaho1,6530.46×
South Dakota1,3820.83×
Montana1,2790.64×
North Dakota1,0570.71×
Vermont8940.71×
Alaska7420.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Liberty audience
BrandAffinityCategory
Barclays Center27.75×Sports
Google Analytics6.86×Internet & Social Media
Leverage (TV series)4.25×Movies & TV
Graham Greene (actor)3.51×
Graham Greene2.75×Literature
Food quality5.86×Food & Beverages
The Tree of Life (film)5.34×Movies & TV
Public speaking1.59×Politics & Society
Mortgage insurance1.58×Business & Career
Consequence (rapper)2.19×Music & Radio
Ulysses S. Grant1.65×Politics & Society
Nasi goreng10.56×Food & Beverages
Wizards of Waverly Place1.75×Movies & TV
Ellen Burstyn2.34×Movies & TV
Northrop Grumman1.57×Business & Career
Commercial mortgage1.54×Business & Career
Warren Zevon2×Music & Radio
Finding Your Roots2.35×Movies & TV
Chili con carne1.65×Food & Beverages
Nick Jr. (Australia)1.83×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Liberty audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.37
Community OrientationOPEN1.29
Healthy LifestyleBALANCE1.28
Early Adopter MentalityPOWER1.27
Luxury OrientationPREMIUM1.21
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for New York Liberty
CountryShare
United States64.7%
Philippines9.2%
Australia4.2%

See New York Liberty audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does New York Liberty have in United States?

New York Liberty has an estimated audience of 720,865 people in United States, concentrated in New York and California.

What is the gender split and age of New York Liberty fans?

50.1% of New York Liberty fans are female, 49.9% are male, with an average age of 38.0 years.

Which brands do New York Liberty fans like most?

New York Liberty fans show strongest brand affinity for Barclays Center (27.75×), Google Analytics (6.86×), and Leverage (TV series) (4.25×) over the country average.

Where do New York Liberty fans live in United States?

New York Liberty fans in United States are most concentrated in New York (reach 114,081), California (reach 54,340), and Texas (reach 48,364). These three regions account for the largest share of the active audience.

What other brands do New York Liberty fans also like?

Beyond New York Liberty itself, the audience over-indexes on Google Analytics (6.86×), Leverage (TV series) (4.25×), Graham Greene (actor) (3.51×), and Graham Greene (2.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Liberty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.