New York Liberty Audience in United States

New York Liberty has an estimated audience of 720,865 people in United States. 50.1% are female, 49.9% are male, average age 38.0. Top regions: New York, California, Texas. Top brand affinities: Hyundai Ioniq, New York Yankees, Major League Soccer, NBA, New York Knicks.

The average New York Liberty fan in United States is 38.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Hyundai Ioniq, New York Yankees, Major League Soccer, with strongest over-indexing on Hyundai Ioniq (27.75× the country average). Demographically, the New York Liberty audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of New York Liberty fans

Demographic split for New York Liberty audience in United States
MetricValue
Female50.1%
Male49.9%
Average age38.0
Estimated audience size720,865

Audience persona

The typical New York Liberty fan in United States is balanced, around 38.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hyundai Ioniq.

Top regions in United States

Top regions ranked by reach for New York Liberty in United States
RegionReachAffinity
New York114,0812.83×
California54,3400.69×
Texas48,3640.78×
Florida48,1060.99×
New Jersey30,7021.67×
Illinois26,0311.08×
Georgia25,5231.15×
Pennsylvania23,7690.98×
North Carolina23,6331.09×
Ohio22,1701×
Virginia19,2151.09×
Indiana17,9601.36×
Iowa17,3742.93×
Oregon14,9571.81×
Minnesota14,7801.43×
Michigan14,1900.75×
Massachusetts13,7800.97×
South Carolina13,5661.25×
Maryland13,3801.08×
Tennessee13,3340.92×
Arizona12,9390.88×
Louisiana12,8781.39×
Connecticut12,7761.77×
Washington9,9500.69×
Alabama8,9860.89×
Wisconsin8,5170.79×
Nevada8,4951.22×
Missouri8,2460.71×
Mississippi8,1581.37×
Kentucky7,7760.86×
Colorado7,5810.67×
Arkansas5,7580.97×
Oklahoma4,6720.58×
Kansas3,8340.67×
Utah2,6580.41×
Nebraska2,6540.73×
New Mexico2,4970.69×
Washington, District of Columbia2,2691.05×
Rhode Island2,0850.91×
Maine2,0750.8×
West Virginia1,9510.58×
Delaware1,9350.97×
New Hampshire1,9010.67×
Hawaii1,7210.56×
Idaho1,6530.46×
South Dakota1,3820.83×
Montana1,2790.64×
North Dakota1,0570.71×
Vermont8940.71×
Alaska7420.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Liberty audience
BrandAffinityCategory
Hyundai Ioniq27.75×Cars & Mobility
New York Yankees3.59×Sports
Major League Soccer3.5×Sports
NBA1.62×Sports
New York Knicks3.88×Sports
New Jersey Devils10.56×Sports
Los Angeles Lakers2.36×Sports
LeBron James2.69×Sports
New York Rangers6.86×Sports
New York Giants3.51×Sports
FIFA World Cup1.62×Sports
Nike2×Fashion & Accessoires
Brooklyn Nets3.42×Sports
New York Mets3.51×Sports
Miami Heat2.43×Sports
TMZ1.62×Internet & Social Media
New England Patriots2.08×Sports
Boston Celtics2.19×Sports
New Balance1.97×Fashion & Accessoires
Chicago Bulls2.09×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Liberty audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.37
Community OrientationOPEN1.29
Healthy LifestyleBALANCE1.28
Early Adopter MentalityPOWER1.27
Luxury OrientationPREMIUM1.21
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for New York Liberty
CountryShare
United States64.7%
Philippines9.2%
Australia4.2%

See New York Liberty audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does New York Liberty have in United States?

New York Liberty has an estimated audience of 720,865 people in United States, concentrated in New York and California.

What is the gender split and age of New York Liberty fans?

50.1% of New York Liberty fans are female, 49.9% are male, with an average age of 38.0 years.

Which brands do New York Liberty fans like most?

New York Liberty fans show strongest brand affinity for Hyundai Ioniq (27.75×), New York Yankees (3.59×), and Major League Soccer (3.5×) over the country average.

Where do New York Liberty fans live in United States?

New York Liberty fans in United States are most concentrated in New York (reach 114,081), California (reach 54,340), and Texas (reach 48,364). These three regions account for the largest share of the active audience.

What other brands do New York Liberty fans also like?

Beyond New York Liberty itself, the audience over-indexes on New York Yankees (3.59×), Major League Soccer (3.5×), NBA (1.62×), and New York Knicks (3.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Liberty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.