Rascasse Audience Intelligence

New York Liberty Audience in United States

A data profile of the people who buy, follow and care about New York Liberty in United States — modelled from more than twelve digital signal sources. New York Liberty has an estimated audience of 728,061 people in United States.

#378among Basketball in United States#444among Team in United States#2749in Sports

The average New York Liberty fan in United States is 38.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include New York Knicks, CNN, FedEx, with strongest over-indexing on New York Knicks (5.07× the country average).

Demographically, the New York Liberty audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Liberty fan in United States is balanced, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for New York Knicks.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Liberty profile in United States.

Audience size
728K
in United States
Gender
50.1%♀
49.9% male
Age
38.0
average years
Country rank
#29193
Team in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York Liberty fans

50.1% are female, 49.9% are male, average age 38.0.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for New York Liberty audience in United States
MetricValue
Female50.1%
Male49.9%
Average age38.0
Estimated audience size728,061
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the New York Liberty audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3922%
40-4922%
50+15%
Fig. 04

Worldwide distribution

64.8%

of the worldwide New York Liberty audience comes from United States.

Worldwide audience distribution share by country for New York Liberty
CountryShare
United States64.8%
Philippines9.1%
Australia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Liberty audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Liberty fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K2.90×
02New York~100K2.67×
03Oregon~10K1.74×
04Connecticut~10K1.64×
05New Jersey~30K1.62×
06Mississippi~9K1.55×
07Louisiana~10K1.52×
08Indiana~20K1.41×
09Minnesota~10K1.41×
10South Carolina~10K1.25×
11Nevada~8K1.20×
12Georgia~30K1.14×
13North Carolina~20K1.07×
14Maryland~10K1.07×
15Virginia~20K1.05×
16Delaware~2K1.05×
17Illinois~20K1.01×
18Washington, District of Columbia~2K1.01×
19Ohio~20K0.98×
20Arkansas~6K0.98×
21Tennessee~10K0.96×
22Florida~50K0.95×
23Pennsylvania~20K0.95×
24Alabama~9K0.92×
25Arizona~10K0.90×
26Rhode Island~2K0.90×
27South Dakota~1K0.90×
28Massachusetts~10K0.89×
29Kentucky~8K0.87×
30North Dakota~1K0.85×
31Vermont~1K0.84×
32Maine~2K0.83×
33Michigan~10K0.76×
34Wisconsin~8K0.76×
35Nebraska~3K0.74×
36New Mexico~3K0.74×
37Texas~40K0.72×
38Missouri~8K0.72×
39Montana~1K0.72×
40Kansas~4K0.69×
41New Hampshire~2K0.69×
42Washington~10K0.68×
43West Virginia~2K0.68×
44California~50K0.65×
45Hawaii~2K0.65×
46Colorado~7K0.64×
47Alaska<1K0.63×
48Oklahoma~5K0.60×
49Idaho~2K0.52×
50Utah~3K0.43×
Fig. 06

Affinity by region

Affinity by region — New York Liberty, United States
0.43×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Liberty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Liberty audience
#·InterestCategoryAffinity×
01Hyundai IoniqCars & Mobility23.03×
02Hyundai TucsonCars & Mobility7.67×
03New York RangersSports6.48×
04New York KnicksSports5.07×
05New York MetsSports4.00×
06Major League SoccerSports3.50×
07FedExBusiness & Career2.89×
08Public transportCars & Mobility2.89×
09American ExpressBusiness & Career2.75×
10New York YankeesSports2.73×
11InnovationBusiness & Career2.11×
12Golden State WarriorsSports1.99×
13CNNMovies & TV1.88×
14TMZInternet & Social Media1.83×
15Nonprofit organizationPolitics & Society1.80×
16CocktailFood & Beverages1.78×
17FIFA World CupSports1.69×
18WineFood & Beverages1.61×
19T-MobileTechnology & Electronics1.57×
20EBayShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Liberty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Liberty audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.87×
TraditionCONSERVATISM1.65×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Liberty audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.48×
Risk AppetiteTHRILL0.48×
TravellingTHRILL0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York Liberty have in United States?

New York Liberty has an estimated audience of 728,061 people in United States, concentrated in New York and California.

02

What is the gender split and age of New York Liberty fans?

50.1% of New York Liberty fans are female, 49.9% are male, with an average age of 38.0 years.

03

Which brands do New York Liberty fans like most?

New York Liberty fans show strongest brand affinity for New York Knicks (5.07×), CNN (1.88×), and FedEx (2.89×) over the country average.

04

Where do New York Liberty fans live in United States?

New York Liberty fans in United States are most concentrated in New York (reach ~100K), California (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do New York Liberty fans also like?

Beyond New York Liberty itself, the audience over-indexes on CNN (1.88×), FedEx (2.89×), Hyundai Ioniq (23.03×), and Major League Soccer (3.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See New York Liberty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Liberty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →