NF Audience in United States
NF has an estimated audience of 2,255,633 people in United States. 50.2% are female, 49.8% are male, average age 32.5. Top brand affinities: Jax Teller, Product design, Queens College, City University of New York, Captain America (1990 film), Combat sport.
Top brand affinities include Jax Teller, Product design, Queens College, City University of New York, with strongest over-indexing on Jax Teller (81.19× the country average). Demographically, the NF audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of NF fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 32.5 |
| Estimated audience size | 2,255,633 |
Audience persona
The typical NF fan in United States is balanced, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Jax Teller.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jax Teller | 81.19× | Movies & TV |
| Product design | 3.98× | Business & Career |
| Queens College, City University of New York | 9.65× | Business & Career |
| Captain America (1990 film) | 4.6× | Movies & TV |
| Combat sport | 1.63× | Sports |
| Historic site | 3.97× | Arts & Culture |
| Pro-Ject | 3.18× | Music & Radio |
| UK garage | 4.07× | Music & Radio |
| Home staging | 3.76× | Home & Garden |
| Bank account | 1.66× | Business & Career |
| Hipster | 6.4× | Politics & Society |
| 3D printing | 1.66× | Technology & Electronics |
| Solitaire Journey | 20× | Games |
| Elsword | 9.95× | Games |
| Vocal harmony | 2.66× | Music & Radio |
| Grinch | 2.25× | Movies & TV |
| No Escape (1994 film) | 6.15× | Movies & TV |
| Stamp collecting | 2.37× | Home & Garden |
| Goop | 2.65× | Internet & Social Media |
| Huddle (software) | 5.2× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.27 |
| Early Adopter Mentality | POWER | 1.24 |
| Risk Appetite | THRILL | 1.22 |
| Extroversion | THRILL | 1.15 |
| Mindfulness | BALANCE | 1.13 |
| LGBTQ+ Identity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.4% |
| Brazil | 19.4% |
| Japan | 4.9% |
See NF audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for NF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.