NF Audience in United States
NF has an estimated audience of 2,255,633 people in United States. 50.2% are female, 49.8% are male, average age 32.5. Top brand affinities: Yung Lean, Autism Awareness, Diabetes mellitus awareness, Google Maps, Singer-songwriter.
Top brand affinities include Yung Lean, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Yung Lean (81.19× the country average). Demographically, the NF audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of NF fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 32.5 |
| Estimated audience size | 2,255,633 |
Audience persona
The typical NF fan in United States is balanced, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Yung Lean.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yung Lean | 81.19× | Music & Radio |
| Autism Awareness | 11.95× | Health |
| Diabetes mellitus awareness | 7.51× | Health |
| Google Maps | 3.56× | Internet & Social Media |
| Singer-songwriter | 3.54× | Music & Radio |
| Microblogging | 7.73× | Technology & Electronics |
| Indeed.com | 3.42× | Business & Career |
| Mod Sun | 64.91× | Music & Radio |
| Houston Astros | 6.39× | Sports |
| Enterprise Rent-A-Car | 4.45× | Cars & Mobility |
| Hair Extensions | 4.23× | Beauty & Wellness |
| Capital One | 2.7× | Business & Career |
| Adriana Lima | 10.93× | Fashion & Accessoires |
| Income tax | 8.05× | Business & Career |
| Tech N9ne | 25.7× | Music & Radio |
| Beetlejuice | 2.85× | Movies & TV |
| Google News | 3.42× | News |
| Diane Keaton | 3.59× | Movies & TV |
| Hair Cuttery | 9.43× | Beauty & Wellness |
| CarGurus | 3.32× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.27 |
| Early Adopter Mentality | POWER | 1.24 |
| Risk Appetite | THRILL | 1.22 |
| Extroversion | THRILL | 1.15 |
| Mindfulness | BALANCE | 1.13 |
| LGBTQ+ Identity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.4% |
| Brazil | 19.4% |
| Japan | 4.9% |
See NF audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for NF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.