A data profile of the people who buy, follow and care about Nick Kyrgios in United States — modelled from more than twelve digital signal sources. Nick Kyrgios has an estimated audience of 817,230 people in United States.
The average Nick Kyrgios fan in United States is 38.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include US Open (tennis), Ready Player One, Roland Garros, with strongest over-indexing on US Open (tennis) (35.22× the country average).
Demographically, the Nick Kyrgios audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Nick Kyrgios fan in United States is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for US Open (tennis).
The key figures that characterise the Nick Kyrgios profile in United States.
39.3% are female, 60.7% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 38.5 |
| Estimated audience size | 817,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Nick Kyrgios audience comes from United States.
| Country | Share |
|---|---|
| United States | 19.6% |
| Australia | 18.9% |
| United Kingdom | 9.6% |
Where the Nick Kyrgios audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~5K | 2.17× | |
| 02 | New York | ~80K | 2.12× | |
| 03 | Connecticut | ~10K | 1.73× | |
| 04 | New Jersey | ~30K | 1.71× | |
| 05 | Massachusetts | ~20K | 1.62× | |
| 06 | California | ~100K | 1.37× | |
| 07 | Virginia | ~20K | 1.32× | |
| 08 | Georgia | ~30K | 1.29× | |
| 09 | Florida | ~60K | 1.28× | |
| 10 | Rhode Island | ~3K | 1.28× | |
| 11 | Maryland | ~20K | 1.26× | |
| 12 | Illinois | ~30K | 1.24× | |
| 13 | North Carolina | ~20K | 1.17× | |
| 14 | Hawaii | ~3K | 1.14× | |
| 15 | Washington | ~20K | 1.10× | |
| 16 | Vermont | ~1K | 1.08× | |
| 17 | Pennsylvania | ~30K | 1.07× | |
| 18 | South Carolina | ~10K | 1.07× | |
| 19 | New Hampshire | ~3K | 1.07× | |
| 20 | Texas | ~60K | 1.01× | |
| 21 | Delaware | ~2K | 1.00× | |
| 22 | Colorado | ~10K | 0.99× | |
| 23 | Ohio | ~20K | 0.98× | |
| 24 | Maine | ~2K | 0.98× | |
| 25 | Indiana | ~10K | 0.97× | |
| 26 | Nevada | ~7K | 0.96× | |
| 27 | Utah | ~6K | 0.95× | |
| 28 | Kansas | ~5K | 0.94× | |
| 29 | Oregon | ~7K | 0.92× | |
| 30 | Michigan | ~20K | 0.90× | |
| 31 | Tennessee | ~10K | 0.89× | |
| 32 | Minnesota | ~9K | 0.89× | |
| 33 | Wisconsin | ~9K | 0.84× | |
| 34 | Kentucky | ~7K | 0.84× | |
| 35 | Arizona | ~10K | 0.83× | |
| 36 | Missouri | ~9K | 0.79× | |
| 37 | Montana | ~2K | 0.78× | |
| 38 | Louisiana | ~7K | 0.77× | |
| 39 | Iowa | ~4K | 0.75× | |
| 40 | Mississippi | ~4K | 0.74× | |
| 41 | Alabama | ~7K | 0.73× | |
| 42 | Arkansas | ~4K | 0.73× | |
| 43 | Alaska | ~1K | 0.73× | |
| 44 | North Dakota | ~1K | 0.72× | |
| 45 | Nebraska | ~2K | 0.70× | |
| 46 | Idaho | ~2K | 0.70× | |
| 47 | West Virginia | ~2K | 0.70× | |
| 48 | South Dakota | ~1K | 0.70× | |
| 49 | Oklahoma | ~5K | 0.65× | |
| 50 | New Mexico | ~2K | 0.64× |
The strongest cross-interests of the Nick Kyrgios audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andy Murray | Sports | 75.52× | ||
| 02 | Ready Player One | Movies & TV | 62.61× | ||
| 03 | Roland Garros | Sports | 46.96× | ||
| 04 | ATP World Tour Masters 1000 | Sports | 37.82× | ||
| 05 | US Open (tennis) | Sports | 35.22× | ||
| 06 | Tennis Channel | Sports | 33.48× | ||
| 07 | Alexander Zverev | Sports | 27.16× | ||
| 08 | Tennis Warehouse | Shopping | 20.78× | ||
| 09 | Rafael Nadal | Sports | 19.51× | ||
| 10 | Roger Federer | Sports | 18.75× | ||
| 11 | The Championships, Wimbledon | Sports | 18.47× | ||
| 12 | Maria Sharapova | Sports | 17.99× | ||
| 13 | David Beckham | Sports | 14.17× | ||
| 14 | Novak Djokovic | Sports | 12.32× | ||
| 15 | Venus Williams | Sports | 12.14× | ||
| 16 | Australian Open | Sports | 10.60× | ||
| 17 | Alan Jackson | Music & Radio | 10.49× | ||
| 18 | Serena Williams | Sports | 8.30× | ||
| 19 | Michigan Lottery | Games | 8.06× | ||
| 20 | Little Caesars | Food & Beverages | 4.21× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.39× | |
| Indulgence | JOY | 1.24× | |
| Quality Awareness | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.71× | |
| DIY Mentality | THRILL | 0.78× | |
| Creativity | OPEN | 0.85× |
Nick Kyrgios has an estimated audience of 817,230 people in United States, concentrated in California and New York.
39.3% of Nick Kyrgios fans are female, 60.7% are male, with an average age of 38.5 years.
Nick Kyrgios fans show strongest brand affinity for US Open (tennis) (35.22×), Ready Player One (62.61×), and Roland Garros (46.96×) over the country average.
Nick Kyrgios fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Nick Kyrgios itself, the audience over-indexes on Ready Player One (62.61×), Roland Garros (46.96×), Andy Murray (75.52×), and Tennis Channel (33.48×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Nick Kyrgios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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