Nick Kyrgios Audience in United States

Nick Kyrgios logo

Nick Kyrgios has an estimated audience of 724,416 people in United States. 41.8% are female, 58.2% are male, average age 40.1. Top regions: California, New York, Florida. Top brand affinities: University at Albany, SUNY, Elsword, Volcano, Hawaii, Stamp collecting, UK garage.

The average Nick Kyrgios fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include University at Albany, SUNY, Elsword, Volcano, Hawaii, with strongest over-indexing on University at Albany, SUNY (54.66× the country average). Demographically, the Nick Kyrgios audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Nick Kyrgios fans

Demographic split for Nick Kyrgios audience in United States
MetricValue
Female41.8%
Male58.2%
Average age40.1
Estimated audience size724,416

Audience persona

The typical Nick Kyrgios fan in United States is more male, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for University at Albany, SUNY.

Top regions in United States

Top regions ranked by reach for Nick Kyrgios in United States
RegionReachAffinity
California114,2311.43×
New York95,7892.37×
Florida65,8611.34×
Texas61,1240.98×
New Jersey33,3541.81×
Illinois32,0961.33×
Georgia29,1841.31×
Pennsylvania26,2351.08×
North Carolina26,1351.2×
Massachusetts24,0191.68×
Virginia23,4591.33×
Ohio21,6420.97×
Michigan17,4240.92×
Washington16,8401.16×
Maryland16,2511.3×
Connecticut13,2351.82×
Tennessee13,0430.9×
Indiana12,9490.98×
Colorado12,1611.07×
Arizona11,9850.81×
South Carolina11,6521.07×
Minnesota9,2330.89×
Missouri8,7760.75×
Wisconsin8,5760.79×
Oregon7,8080.94×
Kentucky6,9850.77×
Louisiana6,9130.74×
Nevada6,7330.96×
Alabama6,3000.62×
Utah6,0000.92×
Kansas5,1410.9×
Washington, District of Columbia4,9422.27×
Oklahoma4,5230.56×
Iowa4,0150.67×
Mississippi3,9150.66×
Arkansas3,6830.62×
Hawaii3,4051.09×
Rhode Island3,0621.33×
New Hampshire3,0141.06×
Maine2,4810.96×
Nebraska2,1280.59×
Idaho2,1240.58×
Delaware2,0631.03×
New Mexico1,8820.52×
West Virginia1,8520.55×
Vermont1,3961.1×
Montana1,2010.6×
South Dakota6940.41×
Alaska6720.43×
North Dakota6000.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nick Kyrgios audience
BrandAffinityCategory
University at Albany, SUNY54.66×Business & Career
Elsword36.43×Games
Volcano, Hawaii31.67×Travel & Leisure
Stamp collecting6.93×Home & Garden
UK garage7.25×Music & Radio
Pro-Ject5.31×Music & Radio
The Historian18.86×Literature
Dental hygienist7.82×Health
The Devil's Rejects10.51×Movies & TV
JDSU3.05×Business & Career
Product design1.86×Business & Career
Natural rubber1.88×Cars & Mobility
Penn & Teller6.23×Movies & TV
Tezz4.77×Movies & TV
La Opinión4.72×News
Laneige3.51×Beauty & Wellness
Hebe4.08×Home & Garden
Home staging2.62×Home & Garden
Isometric exercise4.33×Sports
Noodle (Gorillaz)1.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nick Kyrgios audience
TraitClusterScore
Luxury OrientationPREMIUM1.59
Risk AppetiteTHRILL1.49
Quality AwarenessPREMIUM1.24
Design AffinityPREMIUM1.2
LGBTQ+ IdentityOPEN1.19
Sports ActivityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Nick Kyrgios
CountryShare
Australia20.1%
United States17.7%
United Kingdom10.6%

See Nick Kyrgios audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Nick Kyrgios have in United States?

Nick Kyrgios has an estimated audience of 724,416 people in United States, concentrated in California and New York.

What is the gender split and age of Nick Kyrgios fans?

41.8% of Nick Kyrgios fans are female, 58.2% are male, with an average age of 40.1 years.

Which brands do Nick Kyrgios fans like most?

Nick Kyrgios fans show strongest brand affinity for University at Albany, SUNY (54.66×), Elsword (36.43×), and Volcano, Hawaii (31.67×) over the country average.

Where do Nick Kyrgios fans live in United States?

Nick Kyrgios fans in United States are most concentrated in California (reach 114,231), New York (reach 95,789), and Florida (reach 65,861). These three regions account for the largest share of the active audience.

What other brands do Nick Kyrgios fans also like?

Beyond Nick Kyrgios itself, the audience over-indexes on Elsword (36.43×), Volcano, Hawaii (31.67×), Stamp collecting (6.93×), and UK garage (7.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Kyrgios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.