Nikola Jokić Audience in United States

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Nikola Jokić has an estimated audience of 3,517,611 people in United States. 40.9% are female, 59.1% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Progressive rock, Grinch, Goop, Mathcore.

The average Nikola Jokić fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Progressive rock, Grinch, with strongest over-indexing on Elsword (19.54× the country average). Demographically, the Nikola Jokić audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Nikola Jokić fans

Demographic split for Nikola Jokić audience in United States
MetricValue
Female40.9%
Male59.1%
Average age35.1
Estimated audience size3,517,611

Audience persona

The typical Nikola Jokić fan in United States is more male, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Nikola Jokić in United States
RegionReachAffinity
California391,4221.01×
Texas275,5550.91×
Florida259,0331.09×
Colorado243,6204.39×
New York229,7531.17×
Illinois149,2661.27×
Ohio112,8941.04×
North Carolina112,7201.06×
Pennsylvania110,1520.93×
Georgia110,0851.02×
New Jersey104,5061.17×
Michigan92,7441.01×
Virginia87,9511.03×
Arizona81,3211.13×
Massachusetts78,7221.14×
Maryland75,6871.25×
Indiana68,6181.07×
Tennessee67,9250.96×
Washington59,5180.84×
Minnesota59,0491.17×
Louisiana54,2041.19×
Missouri48,6560.86×
Wisconsin45,9810.87×
South Carolina44,4490.84×
Alabama44,4400.9×
Oklahoma42,1451.08×
Kentucky41,5250.94×
Connecticut33,2410.94×
Oregon32,3550.8×
Nevada30,2050.89×
Mississippi27,9720.97×
Iowa24,6530.85×
Utah24,5170.78×
Arkansas24,1880.83×
Kansas22,3680.81×
Nebraska14,7690.84×
New Mexico13,0420.74×
Hawaii11,5640.76×
Idaho11,1250.63×
West Virginia10,7110.65×
New Hampshire10,5040.76×
Washington, District of Columbia10,3280.98×
Maine9,7210.77×
Rhode Island9,2890.83×
Delaware8,6190.89×
Montana7,6890.79×
South Dakota6,3830.78×
Wyoming6,3541.22×
North Dakota6,0530.84×
Alaska5,2280.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nikola Jokić audience
BrandAffinityCategory
Elsword19.54×Games
Progressive rock2.33×Music & Radio
Grinch3.9×Movies & TV
Goop4.99×Internet & Social Media
Mathcore7.12×Music & Radio
Governor of Michigan6.43×Politics & Society
Pro-Ject3.54×Music & Radio
Vocal harmony3.65×Music & Radio
Hipster7.33×Politics & Society
Historic site3.11×Arts & Culture
Harlow8.37×Travel & Leisure
Fairy godmother5.23×Literature
Wok4.5×Food & Beverages
La Jolla5.66×Travel & Leisure
No Escape (1994 film)6.87×Movies & TV
Graham Greene3.71×Literature
Google Home3.92×Technology & Electronics
JDSU1.76×Business & Career
Hibachi4.32×Food & Beverages
UK garage2.96×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nikola Jokić audience
TraitClusterScore
Early Adopter MentalityPOWER1.23
LGBTQ+ IdentityOPEN1.12
Social Media UsageJOY1.08
ExtroversionTHRILL1.04
Sports ActivityPOWER1.01
Family OrientationCONSERVATISM0.99

Worldwide distribution

Worldwide audience distribution share by country for Nikola Jokić
CountryShare
United States58.4%
Brazil11.7%
Canada4.7%

See Nikola Jokić audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Nikola Jokić have in United States?

Nikola Jokić has an estimated audience of 3,517,611 people in United States, concentrated in California and Texas.

What is the gender split and age of Nikola Jokić fans?

40.9% of Nikola Jokić fans are female, 59.1% are male, with an average age of 35.1 years.

Which brands do Nikola Jokić fans like most?

Nikola Jokić fans show strongest brand affinity for Elsword (19.54×), Progressive rock (2.33×), and Grinch (3.9×) over the country average.

Where do Nikola Jokić fans live in United States?

Nikola Jokić fans in United States are most concentrated in California (reach 391,422), Texas (reach 275,555), and Florida (reach 259,033). These three regions account for the largest share of the active audience.

What other brands do Nikola Jokić fans also like?

Beyond Nikola Jokić itself, the audience over-indexes on Progressive rock (2.33×), Grinch (3.9×), Goop (4.99×), and Mathcore (7.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nikola Jokić. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.