Nintendo DS Lite Audience in United States

Nintendo DS Lite logo

Nintendo DS Lite has an estimated audience of 467,507 people in United States. 36.1% are female, 63.9% are male, average age 27.6. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Wikia, Urban Outfitters, Elsword, Grinch.

The average Nintendo DS Lite fan in United States is 27.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Wikia, Urban Outfitters, with strongest over-indexing on Dog breed (2.77× the country average). Demographically, the Nintendo DS Lite audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Nintendo DS Lite fans

Demographic split for Nintendo DS Lite audience in United States
MetricValue
Female36.1%
Male63.9%
Average age27.6
Estimated audience size467,507

Audience persona

The typical Nintendo DS Lite fan in United States is more male, around 27.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Nintendo DS Lite in United States
RegionReachAffinity
California66,5001.29×
Texas44,6431.11×
Florida28,9000.91×
New York26,9441.03×
Ohio15,1521.05×
Illinois14,9630.96×
Pennsylvania14,8030.94×
Georgia14,1810.98×
North Carolina13,6180.97×
Michigan12,7971.05×
Washington11,0551.18×
Virginia10,6140.93×
New Jersey10,5360.89×
Arizona10,2171.07×
Indiana10,1941.19×
Tennessee10,1341.08×
Missouri8,3921.11×
Massachusetts7,8940.86×
Colorado7,2020.98×
Maryland7,1220.89×
Kentucky7,0281.2×
Wisconsin6,8080.97×
Oregon6,5651.23×
Alabama6,5631×
South Carolina6,2430.89×
Minnesota6,1390.92×
Oklahoma6,1151.18×
Louisiana5,6640.94×
Arkansas4,8281.25×
Utah4,8081.15×
Nevada4,6641.03×
Connecticut4,2370.9×
Iowa3,9671.03×
Kansas3,8901.06×
Mississippi3,1850.83×
West Virginia2,7221.25×
Idaho2,5471.09×
New Mexico2,4801.06×
Hawaii2,4011.19×
Nebraska2,2110.94×
Maine1,7111.02×
New Hampshire1,5610.85×
Rhode Island1,3170.88×
Montana1,2640.97×
Alaska1,0831.08×
Delaware1,0090.78×
South Dakota9160.85×
North Dakota8460.88×
Washington, District of Columbia7850.56×
Vermont6330.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nintendo DS Lite audience
BrandAffinityCategory
Dog breed2.77×Pets & Animals
Wikia5.99×Internet & Social Media
Urban Outfitters2.89×Shopping
Elsword24.3×Games
Grinch4.81×Movies & TV
Pro-Ject4.88×Music & Radio
Goop6.09×Internet & Social Media
Home construction1.59×Home & Garden
Product design1.93×Business & Career
Winemaking3.97×Food & Beverages
Wok5.67×Food & Beverages
Monogram3.24×Home & Garden
3D printing2.13×Technology & Electronics
Atkins diet4.28×Health
Vocal harmony3.65×Music & Radio
Israel1.7×Travel & Leisure
Captain America (1990 film)3.25×Movies & TV
Vickie Guerrero10.62×Business & Career
Nuts (film)3.99×Movies & TV
Historic site2.87×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nintendo DS Lite audience
TraitClusterScore
Early Adopter MentalityPOWER1.98
ExtroversionTHRILL1.34
Urban LifestyleOPEN1.3
PatriotismCONSERVATISM1.28
Convenience OrientationPREMIUM1.27
Risk AppetiteTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Nintendo DS Lite
CountryShare
United States44.9%
United Kingdom7.9%
Brazil6.1%

See Nintendo DS Lite audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Nintendo DS Lite have in United States?

Nintendo DS Lite has an estimated audience of 467,507 people in United States, concentrated in California and Texas.

What is the gender split and age of Nintendo DS Lite fans?

36.1% of Nintendo DS Lite fans are female, 63.9% are male, with an average age of 27.6 years.

Which brands do Nintendo DS Lite fans like most?

Nintendo DS Lite fans show strongest brand affinity for Dog breed (2.77×), Wikia (5.99×), and Urban Outfitters (2.89×) over the country average.

Where do Nintendo DS Lite fans live in United States?

Nintendo DS Lite fans in United States are most concentrated in California (reach 66,500), Texas (reach 44,643), and Florida (reach 28,900). These three regions account for the largest share of the active audience.

What other brands do Nintendo DS Lite fans also like?

Beyond Nintendo DS Lite itself, the audience over-indexes on Wikia (5.99×), Urban Outfitters (2.89×), Elsword (24.3×), and Grinch (4.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nintendo DS Lite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.