Normani Audience in United States
Normani has an estimated audience of 812,812 people in United States. 64.6% are female, 35.4% are male, average age 30.1. Top brand affinities: Combat sport, UK garage, Home construction, Pro-Ject, Product design.
Top brand affinities include Combat sport, UK garage, Home construction, with strongest over-indexing on Combat sport (3.79× the country average). Demographically, the Normani audience skews more female with an average age of 30.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Normani fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 30.1 |
| Estimated audience size | 812,812 |
Audience persona
The typical Normani fan in United States is more female, around 30.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 3.79× | Sports |
| UK garage | 7.12× | Music & Radio |
| Home construction | 1.61× | Home & Garden |
| Pro-Ject | 4.41× | Music & Radio |
| Product design | 2.1× | Business & Career |
| Litter box | 1.88× | Pets & Animals |
| Racing | 2.32× | Cars & Mobility |
| Bank account | 2.1× | Business & Career |
| Harlow | 9.03× | Travel & Leisure |
| Joshua Jackson | 3.34× | Movies & TV |
| Staycation | 2.22× | Home & Garden |
| Isometric exercise | 5.73× | Sports |
| Mortgage insurance | 2.82× | Business & Career |
| Grinch | 2.49× | Movies & TV |
| Guy Fieri | 2.38× | Movies & TV |
| Elsword | 9.53× | Games |
| Vocal harmony | 2.64× | Music & Radio |
| Japanese domestic market | 2.78× | Politics & Society |
| Stamp collecting | 2.7× | Home & Garden |
| Historic site | 2.41× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.01 |
| Early Adopter Mentality | POWER | 1.42 |
| Extroversion | THRILL | 1.22 |
| Mindfulness | BALANCE | 1.21 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Luxury Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.6% |
| Brazil | 7.6% |
| Canada | 4.8% |
See Normani audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Normani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.