O-Cedar Audience in United States
O-Cedar has an estimated audience of 415,160 people in United States. 99.3% are female, 0.7% are male, average age 42.4. Top brand affinities: Stamp collecting, Historic site, Lulu 黃路梓茵, Governor of Michigan, Fairy godmother.
Top brand affinities include Stamp collecting, Historic site, Lulu 黃路梓茵, with strongest over-indexing on Stamp collecting (5.74× the country average). Demographically, the O-Cedar audience skews more female with an average age of 42.4, and over-indexes on personality traits such as DIY Mentality, Indulgence.
Category: Home & Garden · Type: Brand
Demographics of O-Cedar fans
| Metric | Value |
|---|---|
| Female | 99.3% |
| Male | 0.7% |
| Average age | 42.4 |
| Estimated audience size | 415,160 |
Audience persona
The typical O-Cedar fan in United States is more female, around 42.4 years old, with strong DIY Mentality tendencies and a notable affinity for Stamp collecting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 5.74× | Home & Garden |
| Historic site | 4.19× | Arts & Culture |
| Lulu 黃路梓茵 | 2.35× | Movies & TV |
| Governor of Michigan | 5.86× | Politics & Society |
| Fairy godmother | 5.67× | Literature |
| Goop | 4.02× | Internet & Social Media |
| Israel | 1.54× | Travel & Leisure |
| Mothercare | 2.32× | Kids & Family |
| Meals on Wheels | 4.09× | Food & Beverages |
| Elsword | 11× | Games |
| WKRN-TV | 3.96× | Movies & TV |
| Mathcore | 4.72× | Music & Radio |
| Hipster | 5.31× | Politics & Society |
| Panama | 2.02× | Travel & Leisure |
| Wok | 3.56× | Food & Beverages |
| Jeep Wagoneer | 3.11× | Cars & Mobility |
| JDM Cars | 4.14× | Cars & Mobility |
| Grinch | 2.05× | Movies & TV |
| Cherish (group) | 5.44× | Music & Radio |
| headspace | 4.6× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.65 |
| Indulgence | JOY | 1.48 |
| Family Orientation | CONSERVATISM | 1.48 |
| Price Sensitivity | PREMIUM | 1.47 |
| Convenience Orientation | PREMIUM | 1.41 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.7% |
| Germany | 0.8% |
| Italy | 0.5% |
See O-Cedar audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for O-Cedar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.