Off-Off-Broadway Audience in United States
Off-Off-Broadway has an estimated audience of 550,184 people in United States. 60.4% are female, 39.6% are male, average age 45.4. Top brand affinities: Cryptic crossword, Wise Girl (film), Steampunk, Stamp collecting, headspace.
Top brand affinities include Cryptic crossword, Wise Girl (film), Steampunk, with strongest over-indexing on Cryptic crossword (45.65× the country average). Demographically, the Off-Off-Broadway audience skews more female with an average age of 45.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation.
Category: Travel & Leisure · Type: Topic
Demographics of Off-Off-Broadway fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 45.4 |
| Estimated audience size | 550,184 |
Audience persona
The typical Off-Off-Broadway fan in United States is more female, around 45.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cryptic crossword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cryptic crossword | 45.65× | Technology & Electronics |
| Wise Girl (film) | 120.41× | Movies & TV |
| Steampunk | 4.77× | Fashion & Accessoires |
| Stamp collecting | 3.7× | Home & Garden |
| headspace | 7.1× | Health |
| Home staging | 3.93× | Home & Garden |
| Nebraska Cornhuskers football | 2.61× | Sports |
| Wok | 4.57× | Food & Beverages |
| Jesse Plemons | 2.41× | Movies & TV |
| Elsword | 10.58× | Games |
| Edvard Grieg | 15.56× | Literature |
| Goop | 3.19× | Internet & Social Media |
| Corona (band) | 3.34× | Music & Radio |
| Urban horticulture | 2× | Home & Garden |
| Hocus Pocus | 2.5× | Movies & TV |
| Ken Ham | 10.38× | Business & Career |
| Charlamagne Tha God | 4.8× | Movies & TV |
| Kevin Sumlin | 15.37× | Sports |
| Hemnet | 6.55× | Home & Garden |
| Plainfield, New Jersey | 5.49× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 7.06 |
| Community Orientation | OPEN | 2.32 |
| Tradition | CONSERVATISM | 1.89 |
| Risk Appetite | THRILL | 1.63 |
| Luxury Orientation | PREMIUM | 1.58 |
| Mindfulness | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.2% |
| India | 5.9% |
| Japan | 5.4% |
See Off-Off-Broadway audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Off-Off-Broadway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.