Old Bay Seasoning Audience in United States

Old Bay Seasoning logo

Old Bay Seasoning has an estimated audience of 352,667 people in United States. 59.1% are female, 40.9% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Jonathan Davis, Elsword, Pillow, Sinaloa, JDSU.

The average Old Bay Seasoning fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jonathan Davis, Elsword, Pillow, with strongest over-indexing on Jonathan Davis (11.73× the country average). Demographically, the Old Bay Seasoning audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Old Bay Seasoning fans

Demographic split for Old Bay Seasoning audience in United States
MetricValue
Female59.1%
Male40.9%
Average age41.2
Estimated audience size352,667

Audience persona

The typical Old Bay Seasoning fan in United States is more female, around 41.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jonathan Davis.

Top regions in United States

Top regions ranked by reach for Old Bay Seasoning in United States
RegionReachAffinity
California51,2221.32×
Texas35,3911.17×
Florida21,7160.91×
New York18,0400.92×
Illinois12,5521.07×
Ohio10,3430.95×
Georgia10,0610.93×
Michigan10,0571.09×
Pennsylvania9,9110.83×
North Carolina9,1290.86×
Washington8,4711.2×
Maryland8,2391.36×
Arizona8,1201.13×
New Jersey7,4440.83×
Virginia7,3680.86×
Massachusetts7,2031.04×
Indiana6,7641.05×
Tennessee6,3150.89×
Colorado5,7321.03×
Louisiana5,3651.18×
Missouri5,3130.93×
Wisconsin5,2871×
Minnesota5,2181.03×
South Carolina4,7820.9×
Oregon4,7251.17×
Kentucky4,3730.99×
Alabama3,9630.8×
Connecticut3,7011.05×
Nevada3,5361.04×
Oklahoma3,3370.85×
Utah2,9880.95×
Mississippi2,8260.97×
Iowa2,7910.96×
Kansas2,6280.95×
Arkansas2,3840.82×
Hawaii2,0041.32×
Idaho1,7811.01×
New Mexico1,6970.96×
Nebraska1,6470.93×
Maine1,5071.19×
New Hampshire1,4041.01×
West Virginia1,2370.75×
Rhode Island1,2081.08×
Washington, District of Columbia1,0791.02×
Delaware9610.99×
Montana9340.95×
Alaska8531.13×
North Dakota7331.01×
South Dakota7290.89×
Vermont5370.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old Bay Seasoning audience
BrandAffinityCategory
Jonathan Davis11.73×Music & Radio
Elsword15.35×Games
Pillow1.97×Home & Garden
Sinaloa2.15×Travel & Leisure
JDSU1.51×Business & Career
Home staging2.54×Home & Garden
Pro-Ject1.86×Music & Radio
Jaws2.44×Movies & TV
Urban horticulture1.56×Home & Garden
Noodle (Gorillaz)1.51×Music & Radio
Sailor1.87×Travel & Leisure
Google Wallet2.58×Technology & Electronics
Fairy godmother2.7×Literature
Rajasthan5.87×Travel & Leisure
Kevin Carroll8.17×Movies & TV
Stamp collecting1.52×Home & Garden
Goop1.68×Internet & Social Media
HydraFacial2.54×Beauty & Wellness
Kento Yamazaki3.4×Movies & TV
Governor of Michigan2.28×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old Bay Seasoning audience
TraitClusterScore
Urban LifestyleOPEN1.54
Quality AwarenessPREMIUM1.41
IndulgenceJOY1.3
Convenience OrientationPREMIUM1.29
DIY MentalityTHRILL1.28
Community OrientationOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Old Bay Seasoning
CountryShare
United States92.8%
Germany6.2%
Italy1.0%

See Old Bay Seasoning audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Old Bay Seasoning have in United States?

Old Bay Seasoning has an estimated audience of 352,667 people in United States, concentrated in California and Texas.

What is the gender split and age of Old Bay Seasoning fans?

59.1% of Old Bay Seasoning fans are female, 40.9% are male, with an average age of 41.2 years.

Which brands do Old Bay Seasoning fans like most?

Old Bay Seasoning fans show strongest brand affinity for Jonathan Davis (11.73×), Elsword (15.35×), and Pillow (1.97×) over the country average.

Where do Old Bay Seasoning fans live in United States?

Old Bay Seasoning fans in United States are most concentrated in California (reach 51,222), Texas (reach 35,391), and Florida (reach 21,716). These three regions account for the largest share of the active audience.

What other brands do Old Bay Seasoning fans also like?

Beyond Old Bay Seasoning itself, the audience over-indexes on Elsword (15.35×), Pillow (1.97×), Sinaloa (2.15×), and JDSU (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Bay Seasoning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.