Old Dominion Audience in United States
Old Dominion has an estimated audience of 1,361,500 people in United States. 65.4% are female, 34.6% are male, average age 38.6. Top brand affinities: Capital One, Shania Twain, Google Maps, Autism Awareness, Circle K.
Top brand affinities include Capital One, Shania Twain, Google Maps, with strongest over-indexing on Capital One (4.52× the country average). Demographically, the Old Dominion audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, DIY Mentality.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Old Dominion fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 38.6 |
| Estimated audience size | 1,361,500 |
Audience persona
The typical Old Dominion fan in United States is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 4.52× | Business & Career |
| Shania Twain | 17.82× | Music & Radio |
| Google Maps | 3.68× | Internet & Social Media |
| Autism Awareness | 8.2× | Health |
| Circle K | 6.06× | Shopping |
| Diabetes mellitus awareness | 5.64× | Health |
| AccuWeather | 5.16× | Home & Garden |
| CarGurus | 4.58× | Cars & Mobility |
| Singer-songwriter | 3.12× | Music & Radio |
| Kia Sportage | 15.72× | Cars & Mobility |
| Houston Astros | 6.29× | Sports |
| Hobby Lobby | 2.79× | Home & Garden |
| Indeed.com | 2.77× | Business & Career |
| Kendra Scott | 6.83× | Fashion & Accessoires |
| Microblogging | 5.65× | Technology & Electronics |
| Diane Keaton | 3.9× | Movies & TV |
| Aaron Rodgers | 3.98× | Sports |
| Willie Nelson | 6.29× | Music & Radio |
| Kelsea Ballerini | 10.5× | Music & Radio |
| Google News | 3.45× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.47 |
| DIY Mentality | THRILL | 1.29 |
| Tradition | CONSERVATISM | 1.25 |
| Community Orientation | OPEN | 1.23 |
| Urban Lifestyle | OPEN | 1.22 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.8% |
| Canada | 4.9% |
| United Kingdom | 1.7% |
See Old Dominion audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Old Dominion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.