Rascasse Audience Intelligence

Old Dominion Audience in United States

A data profile of the people who buy, follow and care about Old Dominion in United States — modelled from more than twelve digital signal sources. Old Dominion has an estimated audience of 1,264,714 people in United States.

#58among Country music in United States#4245among Person in United States#2492in Music & Radio

The average Old Dominion fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Willie Nelson, Kane Brown, Florida Georgia Line, with strongest over-indexing on Willie Nelson (6.17× the country average).

Demographically, the Old Dominion audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Old Dominion fan in United States is more female, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Willie Nelson.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Old Dominion profile in United States.

Audience size
1.3M
in United States
Gender
66.8%♀
33.2% male
Age
38.2
average years
Country rank
#20085
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Old Dominion fans

66.8% are female, 33.2% are male, average age 38.2.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Old Dominion audience in United States
MetricValue
Female66.8%
Male33.2%
Average age38.2
Estimated audience size1,264,714
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Old Dominion audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Old Dominion audience comes from United States.

Worldwide audience distribution share by country for Old Dominion
CountryShare
United States87.8%
Canada5.2%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Old Dominion audience in United States is strongest.

Fig. 05

Top regions by affinity

Old Dominion fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~10K1.75×
02Virginia~60K1.73×
03Iowa~20K1.49×
04Nebraska~10K1.46×
05New Hampshire~7K1.40×
06Tennessee~40K1.35×
07Indiana~30K1.31×
08Minnesota~20K1.28×
09Utah~10K1.19×
10Kansas~10K1.19×
11Maryland~30K1.18×
12Washington, District of Columbia~5K1.15×
13Montana~4K1.15×
14Maine~6K1.14×
15Ohio~50K1.11×
16Washington~30K1.09×
17Oklahoma~20K1.02×
18Illinois~50K1.01×
19North Carolina~40K1.01×
20South Dakota~3K1.01×
21Arkansas~10K1.00×
22Wisconsin~20K0.99×
23North Dakota~3K0.99×
24Connecticut~10K0.98×
25Nevada~10K0.98×
26Mississippi~10K0.97×
27Missouri~20K0.96×
28Pennsylvania~40K0.95×
29South Carolina~20K0.94×
30Alabama~20K0.92×
31Delaware~3K0.91×
32Louisiana~20K0.90×
33Kentucky~20K0.90×
34Oregon~10K0.90×
35West Virginia~6K0.88×
36Rhode Island~4K0.88×
37Colorado~20K0.86×
38Georgia~30K0.84×
39Vermont~2K0.82×
40Michigan~30K0.81×
41New Jersey~30K0.80×
42Massachusetts~20K0.80×
43Texas~90K0.76×
44New Mexico~5K0.76×
45Florida~70K0.74×
46Arizona~20K0.72×
47Alaska~2K0.71×
48California~100K0.70×
49New York~50K0.66×
50Hawaii~3K0.58×
Fig. 06

Affinity by region

Affinity by region — Old Dominion, United States
0.58×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Old Dominion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Old Dominion audience
#·InterestCategoryAffinity×
01Florida Georgia LineMusic & Radio15.58×
02Lady AntebellumMusic & Radio12.29×
03Kane BrownMusic & Radio11.65×
04Kelsea BalleriniMusic & Radio9.31×
05Real Time with Bill MaherMovies & TV8.94×
06Waylon JenningsMusic & Radio8.85×
07Kacey MusgravesMusic & Radio8.64×
08Darius RuckerMusic & Radio8.47×
09Chris StapletonMusic & Radio8.09×
10Alan JacksonMusic & Radio7.26×
11Toby KeithMusic & Radio7.07×
12Tim McGrawMusic & Radio6.98×
13Willie NelsonMusic & Radio6.17×
14Keith UrbanMusic & Radio5.04×
15RockabillyFashion & Accessoires3.00×
16Britney SpearsMusic & Radio2.55×
17TicketmasterTravel & Leisure1.94×
18Hobby LobbyHome & Garden1.84×
19Chick-fil-AFood & Beverages1.63×
20LivestockPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Old Dominion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Old Dominion audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Community OrientationOPEN1.52×
TraditionCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Old Dominion audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Luxury OrientationPREMIUM0.88×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Old Dominion have in United States?

Old Dominion has an estimated audience of 1,264,714 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Old Dominion fans?

66.8% of Old Dominion fans are female, 33.2% are male, with an average age of 38.2 years.

03

Which brands do Old Dominion fans like most?

Old Dominion fans show strongest brand affinity for Willie Nelson (6.17×), Kane Brown (11.65×), and Florida Georgia Line (15.58×) over the country average.

04

Where do Old Dominion fans live in United States?

Old Dominion fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Old Dominion fans also like?

Beyond Old Dominion itself, the audience over-indexes on Kane Brown (11.65×), Florida Georgia Line (15.58×), Chris Stapleton (8.09×), and Kacey Musgraves (8.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Old Dominion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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